First, what should TB artists learn?
1. First of all, ps is necessary in software, and dreamweaver, that is, div+css, also needs to be mastered. Of course, div+css can also complete the decoration of online stores, but you can't accurately restore the design draft, and the efficiency will be greatly reduced.
2. It is necessary to improve the design ability. In today's homogeneous products, good shop decoration, exquisite products and model pictures can greatly enhance the purchase desire and conversion rate. And these are all made by TB designers.
3. Understand visual merchandising, what color can arouse others' desire to buy, and if typesetting can guide users to read your product information step by step, how to make customers easily read your information with pictures. How to match it can make your store atmosphere conform to your product positioning. This knowledge is very important and professional.
Second, do you want to participate in the training of TB art self-study line?
You can teach yourself any skill, and there are many free tutorials online. But there are advantages and disadvantages in this, so choose according to your own situation.
1, free online tutorials often stay in the basic operation of the software. There is not much explanation about design, let alone visual merchandising's knowledge.
2. The online tutorial is not systematic enough, so learning a little from the East and learning a little from the West cannot form a system, so it is easy to forget, inefficient, and the direction is not clear, and the key points are unclear, which will lead to many detours.
Most people will not insist on self-study, because a year or so is inefficient and ineffective, so it is best to give up.
Third, how to choose TB art training institutions
Of course, accompanying the trainer can greatly improve the learning efficiency, and with the teacher pointing out the direction, you can also avoid taking many detours. However, in the process of selecting training institutions, don't think that it is good to be cheap. Cheap because the teaching content does not have much technical content, and the teacher's level is worth the price. So how to choose?
1, depending on the curriculum, if the whole course is about the basic operation of software, or some TB decoration rules, it is basically basic knowledge, and the foundation is very important, but there are many people who know this, and he can't make you competitive. After studying, you won't find a job with high salary. A bunch of people who complain about the bad prospects on the Internet actually have limited technical ability. I know many TB designers whose annual salary is1200,000.
2. Looking at the design of the training institution's own website, you will definitely not accept a person with acne to sell you acne products. Similarly, official website is an amateur training institution, which is definitely unprofessional.
3. Look at the students' works. Students' works are the most direct reflection of teaching level. But most training institutions put several students' works all the year round, so you can't judge whether they are true or false. Only Chengdu Yue Yue Station in October is the only TB art training institution whose students' works are updated in real time.
4, apply for face-to-face audition, and you will know if you listen well.
Fourth, what is the prospect of TB art industry?
I told you, don't listen to those people in the group who complain about the bad prospects online. Because only people with low wages will complain. Only people who like to complain like to make excuses and find reasons to blame the industry environment, not to find reasons from themselves. I waste time complaining, but I never seriously improve my ability.
1. From the general trend, e-commerce has a short start time and is growing explosively every year. Tmall's double eleven sales amounted to 35 billion. Can you say that the industry is not good?