In order to let our new employees get to know the company more quickly and adapt to the work, the company specially conducted the first induction training for new employees last Sunday. The emphasis on employee training reflects the company's strategic policy of "attaching importance to and cultivating talents". Everyone who participated in the training cherished this opportunity and came to the company early to prepare for the meeting.

The main content of this training is the introduction of the company's basic situation, and then General X specifically talked about the content of integrated marketing communication. In the afternoon, we watched the new employee induction training video together, which made us know the basic operation process of the company in the shortest time, as well as the professional knowledge of the company's corporate culture, enterprise status, strategic planning, system integration marketing communication and so on. Through this training, we have benefited a lot and have a deep understanding.

This training has enabled us to have a deeper understanding of our jobs and the company's superior resources, so as to adapt to our jobs more quickly, give full play to our initiative, make full use of the company's superior resources while doing our job well, and create benefits for the company with the greatest effect. The rapid development of the company is also our personal development. Through training, we know what professionalism is, what values are, what integrated marketing communication is, and many principles and methods of dealing with people, so as to compare with our former selves, realize our own shortcomings and improve them in time, which is very beneficial to our future work and personal development.

In terms of professional attitude, everyone should have an entrepreneurial heart. First of all, let's make it clear that we don't work for the company or the boss, but for ourselves. We must believe that we can do well, with a very hot heart, a pair of hardworking hands, two busy legs and a very free mood. This is especially true as an employee of the creative department. On the one hand, don't stick to a certain point, but be good at breakthrough and creativity. At the same time, we should focus on the overall situation and the team, not too personal. Then we should pay attention to methods in the process of doing things in the future, so as to make the work more efficient, reduce unnecessary overtime and do things better.

Professionally speaking, the advertising industry pays the most attention to practice and communication effect, which requires us not only to have comprehensive knowledge in professional skills, but also to have accurate grasp and analysis ability in the market. Companies have great advantages in media and TV programs, but compared with comprehensive advertising companies, they still lack understanding of the market. The communication effect of a product brand often depends on the market response. We should not only think about how to make good use of media resources for communication, but also look at communication from a holistic perspective, which requires us to have a deep understanding and understanding of product marketing and market. So I suggest that the company can invite some senior marketing or marketing professionals for training and guidance in the future training, so that we can think about brand communication from the perspective of the market, so as to better serve customers and the knowledge level of company employees will be more comprehensive.

This is the company's first training. From the effect of training, we can see that the company attaches great importance to training, and Mr. Liu has made a lot of preparations, so that we can fully feel the company's responsible attitude and good intentions towards employees during the training time of one day, and let us correct our mentality and work harder in the future!