1. Platform Understanding: Understand the characteristics, rules and operating mechanism of Tmall. Familiar with Tmall's brand positioning, user groups, sales model and promotion channels.
2. Shop design and decoration: Understand the design elements and specifications of Tmall Store, and learn how to design attractive shop interface, page layout, product display, etc. Thereby improving the user experience and purchase conversion rate.
3. Product planning and management: Learn how to conduct market research, tap product potential and hot-selling trends, and formulate appropriate product strategies and pricing strategies. At the same time, it pays attention to the supply chain management, inventory control and after-sales service of products.
4. Brand promotion and marketing: Learn how to carry out brand promotion and marketing activities on Tmall platform, including writing attractive product titles, optimizing product descriptions, making promotion plans, and promoting activities.
5. Data analysis and operation optimization: learn how to analyze data, understand key data indicators, user behavior and market trends, and optimize operations by using data-driven methods, including advertising, conversion rate improvement, traffic guidance, etc.
6. Customer service and maintenance: learn how to provide good customer service, handle users' queries and complaints, establish good user relations, and improve user satisfaction and repurchase rate.
7. Tmall rules and policies: Understand the rules and policies of Tmall platform, including contraband regulations, after-sales service guarantee, evaluation management, etc. , and abide by the rules of the platform to ensure the compliance of the store.
In addition to the above knowledge and skills, it is also important to constantly learn and keep abreast of market dynamics. There are many training courses and resources on Tmall. Paying attention to industry reports, business cases and professional blogs is also helpful. Through continuous learning and practice, I will improve my Tmall operation ability, so as to better cope with competition and achieve performance growth.