There are two kinds of live broadcasts of online celebrities, but the purpose is to make money. The first is the program and live broadcast platform. This technology is relatively low. As long as you are beautiful, can chat, and have a little talent, it's basically no problem. Of course, there are also some top anchors in the live broadcast and program, such as Feng and mc God bless. In fact, the training of network celebrities is basically a starting point, and more anchors need to learn and improve themselves. The second is Taobao live broadcast and a live broadcast, which has some e-commerce sales nature. The purpose is to get closer to the audience and fans to see the quality of clothing, which is convenient for improving sales transformation. Most of these anchors have a certain fan base in Weibo, and such network celebrity anchors will also go to specialized training companies, such as Star Tour Redskins College. Such online celebrities will be more trained in expression and logical thinking and broadcast live.