Thldl is the abbreviation of "Tsinghua Leadership" brand, which comes from the website of Tsinghua Leadership Training Program (www.thldl.org.cn), where Th stands for "Tsinghua"-Tsinghua, and ldl consists of three initials of the Chinese phonetic alphabet of "Leadership".

The five colors in thldl's logo come from the colors of the Olympic rings, representing the aggressive Olympic spirit. It is used here to symbolize that leadership connects people from all walks of life and pursues faster, higher and stronger team goals.