If an article wants to be included quickly, it needs to be original. But a good article needs a good title to embellish it. How to write the title of the article is easier to be included? This paper will do some analysis and research on the optimization of article title.

1. keywords appear at the end of the article.

When a search engine crawls an article, it will read the beginning of the article first, because the weight of the beginning of the article is relatively high. Therefore, keywords appear in the first 50 to 100 words of the text, especially starting with keywords, which can effectively optimize the relevance of the article. However, in general, the keywords at the beginning of the article title should be natural and cannot be imposed on the article, which will lead to the unsmooth reading of the article, and at the same time, the keywords can be put in front.

2、

The title of the article needs to be brilliant, but the title of the article needs to be novel and can't be answered. However, when optimizing an article, not all keywords appear in the form of target keywords, and other keyword forms are usually used to make sentences smooth. When writing an article, you can properly incorporate the changes of keywords. Usually, the forms of keyword changes include synonyms, synonyms or words with different views on the same thing.

3. Keyword splitting.

The title of the article can not only change the form of keywords, but also split keywords reasonably. This method is suitable for keyword groups, and it can also be regarded as a keyword situation transformation. For example, the keyword "SEO training company" can be split into "Linyi professional SEO training tutorial company", which can ensure the closeness of the keywords after splitting and minimize the number of characters in the middle of the split words. However, the semantics of the split keywords should be clear and the original meaning of the keywords should not be changed.

4. Keywords become hot spots

Keywords are generally the products or services of the website, so it is difficult to integrate into the current hot keywords. But it is not impossible. Integrating keywords into hot spots can increase the attractiveness of articles and increase users' clicks. Collecting articles will be faster. Therefore, webmasters should always pay attention to the current hot news, which can provide a lot of material for article writing and also have a good exercise in refining their own writing style and opinions.