interactivity
In addition to the interaction between players and entertainment content and process, the most important feature of interactive entertainment is the interaction between players, which makes players interdependent, not only increases the playability of the game, but also causes players' loyalty to a game in a certain period of time. Surveys of players by various research institutions show that the reasons why players start playing games and leave a game are mostly related to whether friends are playing the game. Therefore, the loyalty of players is largely related to the interaction between players, which is attributed to the virtual social organizations such as the gang system and production system in the game.
In addition, the communication and cooperation between players in interactive entertainment will often produce recognition, friendship, dependence and sense of belonging among them, so as to continue to seek direct and face-to-face communication outside the entertainment process, and even organize groups among like-minded people in the real world.
Virtual sex
With the help of modern digital technology, wireless communication and the Internet, interactive entertainment can build a completely virtual entertainment world that is divorced from the real world according to the interests of players. Such an entertainment world makes it easy for players to find people with similar interests, and they don't need to be taboo or bound by social status, identity, occupation and region in the real world. Therefore, they can join or create a team that can express their own characteristics or entertainment standards on the legal bottom line and entertain themselves according to the entertainment rules and their own wishes. So this kind of entertainment world can be said to be almost infinite, and players can give full play to their imagination and creativity, as well as the spirit and way of cooperation. As a representative project of today's interactive entertainment, MMORPG gamers in online games usually express: In the game, you can play any role and do whatever you want, and as long as you make efforts, you will certainly gain something. Games can make people forget all the troubles in the real world and immerse themselves in the world they want to live happily.
short cycle
Generally, the life cycle of an interactive entertainment product will not be very long. When the content and process of entertainment have reached a high level, the nature of players will make them shift their interest and seek new entertainment. It is usually difficult for players to play an entertainment project with the same content and process for a long time, such as three or five years. At the same time, due to the digital characteristics of interactive entertainment products, such products are easy to be imitated and improved by competitors, and the time required for imitation and improvement and listing is short, which is easy to make a successful entertainment product quickly become an entertainment with very similar structure and components. The short life of an entertainment product will be caused by the transfer of players' interests. So similar to computer software, in order to keep the share of players, we must constantly update and develop new "upgraded" versions of entertainment, but not so fast that players can't keep up with the rhythm, and it is really difficult to grasp the discretion. According to the survey, generally speaking, MMORPG online gamers usually play a game for no more than two years.