In recent years, with the opening of the second child policy, the children's art training industry has ushered in a demographic dividend, and with the increasing consumption and the comprehensive quality education policy advocated by the national education department, the children's art training industry has flourished.
In 20 18, the market scale of children's art training in China has exceeded 50 billion.
According to the statistical data of China Children's Art Training Industry Market Foresight and Investment Strategic Planning Analysis Report released by Forward-looking Industry Research Institute, in 2009, the scale of children's art training market in China has reached 20 billion yuan, showing an increasing trend year by year. In 20 13, the scale of children's art training market in China was close to 30 billion yuan, and it increased to 49.9 billion yuan in 20 17. By the end of 20 18, the market scale of children's art training in China has exceeded 50 billion yuan, reaching 55.2 billion yuan.
2009-20 18 China Children's Art Training Market Scale Statistics
Data source: compiled by Prospective Industry Research Institute.
1, national policies lead the theme, and the importance of art education is gradually rising.
Since 20 14, the state has successively issued policies on further promoting the evaluation of students' artistic quality, strengthening aesthetic education in schools, and supporting and encouraging private education. 20 17 Jiangsu and Henan took the lead in responding to the call of the central authorities to include music and art in the scope of the senior high school entrance examination, and clearly stipulated that the scores of music and art examinations should be included in the total scores of the senior high school entrance examination.
2. Demographic dividend-Children strive to become the main consumer.
At present, the number of children aged 0- 15 in China has exceeded 240 million, with a huge number base. At the same time, with the full liberalization of the second child policy, the birth rate in 20 17 years reached 12.43‰, and children gradually became the main force of educational consumption.
3, consumption upgrade drive, stimulate the demand for art training.
The per capita expenditure on education and entertainment in China is increasing, and in 2008, the per capita expenditure was 227 1 yuan. At the same time, the growth rate of urban residents' education and cultural expenditure is much faster than the growth rate of total consumption expenditure. In recent years, education expenditure has maintained a growth rate of more than 10%, and education consumption has become the focus of household consumption.
Children's art training market has great growth potential.
Driven by consumption upgrading, there are more and more domestic art talent shows. At present, children and teenagers are the protagonists of art talent shows, which on the other hand has spawned the art education market. People are accepting more and more art performances and being influenced by art education, which further stimulates the demand for art training.
Generally speaking, there are a large number of children's art training institutions in China, and the market scale is expanding. The growth rate of the industry is about 10%, but there are no leading enterprises with large market share, which shows that the industry is still in the growth stage and has not yet entered the mature stage. With the liberalization of the two-child policy, the number of children in 0- 15 continues to grow, and the children's art training market still has great growth potential.