What is strategic management? Strategic management usually refers to the formulation of action goals in a complex competitive environment through macro-environmental analysis, analysis of one's own strength and resources and scientific prediction. Let's share what strategic management is. Let's have a look.

What is strategic management 1 1? What is strategic management?

The so-called strategy, simply put, can be said to be a global planning based on goals. Strategic management usually refers to the process of making scientific predictions, making action targets, planning and implementing plans by analyzing the overall environment, own strength and resources, and using some scientific methods and means in a complex competitive environment.

It can be applied not only in political and economic fields, but also in enterprises, entrepreneurship, education and training and many other fields. It represents a long-term and overall action, including decision-making, medium and long-term planning, implementation and evaluation, action and feedback.

At the same time, the strategic management thought can not only be effectively applied to enterprises and organizations. It can also be quickly grafted to the development of individual life, which can increase our efficiency, give us a sense of accomplishment and happiness, and provide practical methods and tool models.

2, the process of strategic management

From the definition of strategic management, we can see that strategic management has a fixed routine (process), which is usually manifested in the following aspects: determining tasks-resource allocation-scheme formulation-implementation and feedback.

Determine the task: collect external information, and find a suitable goal according to the external objective environment and combined with your own subjective situation.

Resource allocation: from a global perspective, look at the resources and capabilities needed to achieve the goal, take this as the criterion, allocate these resources, acquire the required capabilities, and make long-term planning and layout.

Make an action plan: evaluate the implementation and monitor the feedback, which is omitted here. For details, please refer to project management thinking and common routines in life.

3. Elements and levels of strategic management

In short, strategic management mainly has these elements:

Knowledge, ability and application scope, that is, personal knowledge accumulation, ability performance, and the scope of fields in which these knowledge and ability can be used.

Growth direction: for example, a senior auto mechanic is not suitable for English translation, although people respect and admire him. So you should find your own knowledge field, work hard and grow in one direction.

Advantage: Only by practicing in one field for a long time will you have an advantage. For example, your job is online promotion, and you will know online promotion after a long time. Channels, acquisition methods, operation skills and tool use are not complicated, but they must not be learned in a short time, so in fact, the highest source of advantages is polishing. If you practice in time, you are the advantage itself.

Cooperation radius: Who is your advantage suitable for cooperation, or who do you need to cooperate with? For example, if you do marketing, you need marketers, planners, graphic designers, programmers, copywriters and illustrators, so you need to cooperate with them, so you should have the ability to talk to them, and you should also dabble in this knowledge.

According to the different scale and scope, levels can usually be divided into overall strategy, unit strategy and implementation strategy. Just skip it. As the name implies, you can check it yourself.

4. Practice of strategic management

In fact, after understanding the concept, process and elements of strategic management, the basic routine comes out: setting goals-scientific decision-analysis and implementation-control and feedback.

As the saying goes, what you need is what you need. You must set realistic goals and make decisions according to your social role and social environment. Need to meet their own values, abilities and interests; It must also meet the needs of society and meet the requirements of social ethics and action.

(1) Implementation routine of efficient decision-making:

Awareness: Look at what you really need in your body. The more anxious you are, the more things you want but can't get, and the more things you really need to get and practice.

Evaluation: What kind of person do you want to be? Is this person really who you want to be? What if you become such a person? What will you do next?

Exploration: How to be such a person? What methods can I learn? Those places are already there. What other places need to be filled?

Choose the best solution: never have only one solution, put all your eggs in one basket. Huawei has laws. Don't just decide on the framework and start acting. So do we. We can't go all the way to the dark, but at least we should prepare two options for ourselves to choose from.

(2) Efficient analysis

Provide several analysis tools, external environment analysis-past analysis, internal environment analysis -SWOT analysis, resource analysis-Porter value chain analysis, five-force model. Everyone knows the content, so I will skip it here. Strategic analysis should pay attention to the following points:

Scope and industry nature: Don't fish in the desert, because there are no fish in the desert.

Advantage potential, resource accumulation: don't take things that can be taken away easily, because cheap things are usually not competitive.

Goal planning, resource allocation, organization establishment: no, this is a society of division of labor and cooperation. Don't think about going it alone, and don't think the organization is inefficient. You need to finish things with others.

Find talents and find ways: no, most things in the world can be done. The key is to find the right person and method.

5, the corresponding ability training.

As a theoretical and thinking tool, strategic management is important to cultivate a person's knowledge and ability in strategic management, as well as his thinking and action ability after learning these skills.

We can evaluate ourselves by combining these abilities. If learning strategic management finds that these abilities have increased, it can be said that this kind of reading still has certain significance: advanced consciousness, long-term planning, overall view, adaptability, innovation and tolerance.

What are the basic elements of strategic management? What do you mean?

The basic elements of strategy refer to the basic elements of enterprise strategy, including product and market mechanism, business activity field and resource management mechanism. The strategic elements are resources, business, structure, system and process. Strategy includes four core elements, namely: vision and goal, strategic positioning, winning logic and action plan. Vision and goal strategy must include mission and vision.

"The basic elements of strategy include: 1, strategic purpose; 2. Strategic policies; 3. Strategic strength; 4. Strategic measures. Strategic elements refer to some factors that have a significant impact on the strategic goal setting, strategic plan selection and strategic organization implementation of enterprises. " Strategy includes four core elements, namely: vision and goal, strategic positioning, winning logic and action plan. These are the key issues that any enterprise must consider when formulating its strategy.

The basic elements of the strategy mainly include: 1. Strategic purpose Strategic purpose is the expected result of strategic action and the starting point and destination of formulating and implementing strategy. The purpose of strategy is to determine the elements of enterprise management strategy according to the strategic situation and the needs of national interests. Scientific enterprise management strategy consists of basic elements such as management strategy foundation, management strategy thought, management strategy goal, management strategy focus and management strategy countermeasures.