1, baidu promotion keyword selection
We should focus on enterprise products and services, and grasp customers' search habits and psychology. The core of enterprise network propaganda is the products, services and brands of enterprises. Names and words related to enterprise products, services and brands naturally become the first choice to participate in bidding. Most of these words are hot words, but in the actual website promotion, the overheated word baidu promotion is not cost-effective. Enterprises should constantly observe keywords and appropriately add long tail words to promote accounts. Real high-quality accounts are all explored by themselves in practice.
2, Baidu website promotion area and time
According to the characteristics of products, business and services, the customer's promotion area selects the area within the business coverage for sem launch. Many enterprises can only do business in the province, but they do it nationwide. Although it brought a lot of advertising traffic, it also cost a lot of money. It is inevitable to improve efficiency. Website promotion time should be synchronized with customer service consultation, otherwise it will cause a lot of waste of website sem expenses.
3, baidu promotion keyword title and creativity.
It is very important to choose the title and creativity of sem promotion of Baidu website, which directly affects the quality, and then affects the account quality, ranking, consumption and sem promotion effect. The title description is standardized, accurate and standard, and the theme is clear; Concise, concise; Highlight relevance with keywords; Highlight actual results.