Fast-moving team management method, fast-moving refers to fast-moving, these fast-moving need to be sold. Team is the core of FMCG sales, and team management should pay attention to certain methods. Let's share the related contents of FMCG team management methods and have a look together.

Management method of FMCG team 1

1. The management of the sales team should focus on things first, then on people, with clear responsibilities and someone in charge of everything.

People's management is the most difficult, especially experienced salespeople. The purpose of sales team management is to do things well and achieve the company's goals, that is to say, to do things well and let the sales staff achieve the company's expected goals, thus achieving the purpose of sales team management. Therefore, all targets, including sales targets, should be broken down to the responsible person, and everyone should be responsible for their own goals. Through the management of things to achieve the purpose of management.

2. The management of the sales team is result-oriented and quantitative.

Sales targets are broken down into stores on a monthly basis, and salespeople at all levels are responsible for their own targets. Shopping guide is responsible for the promotion of stores, business representatives are responsible for their own management areas, city managers are responsible for the whole city, provincial managers are responsible for the whole province, large regions are responsible for the sales volume of the whole region, and sales directors are responsible for the whole country. The premise is that the formulation and decomposition of sales targets are scientific and executable. We can fully tap the potential of the sales team by setting higher goals, assessing the target completion rate, punishing the downstream, encouraging the midstream and rewarding the upstream. Just like a student's exam, the test questions are difficult, which is the same for every student and can also be ranked according to the scores. The other is to set a lower goal, and most people will overfulfil it, which can boost morale and rank the completion rate. In short, no matter how difficult the exam questions are, the final winner ranks first. Be sure to take the exam, or you won't know whether it is good or bad. All salespeople participate in the evaluation of digital targets. The management of the sales team is result-oriented and responsible for its own sales targets.

3. The assessment of the year-on-year growth rate of sales reflects the performance of the sales team fairly and simply.

The taboo of personnel management is unfairness. If the sales target is set unfairly, the sales team will be unstable. For example, two stores with different shopping guides have different foundations, but the goals and tasks are the same, which will lead to the departure of shopping guides with poor foundations. The year-on-year growth rate of sales means that everyone is comparing with their past and the speed of progress, and they will be beaten if they fall behind. The overall average growth rate is 300%. Why is your area only 30%? In view of this market, it is necessary to analyze the reasons and prescribe the right medicine.

4. For the management of the sales team, a separate target assessment can be set up for the market that needs special rectification.

It is often necessary to adjust the market and participate in a one-size-fits-all assessment. Worse, it is not conducive to the cultivation and adjustment of the market and can only lead to further deterioration and frequent turnover of business teams. This market can be reported to the company for approval and independent evaluation.

5. The management of sales team should be based on store management, and all management assessments should be based on terminal stores.

Solve the problem of terminal stores, and sales will form a virtuous circle. The decomposition points of terminal store promotion include: bar code execution of single product distribution, retail price management, display execution, shopping guide management, out of stock, gift management, special price display, promotion execution, etc. Each management is detailed, and the "mystery man" inspection is set up, which is fed back to the local headquarters for rectification, and then repeated inspection, feedback and rectification. The audit department of the company may set up a terminal store audit team. The "Mystery Man" can hire local college students, the cost is basically 10 yuan/store, and it can check all items as a customer at the same time. The setting of mystery man can effectively avoid the fraud of local managers, strengthen the control of terminal stores, and also play a supervisory role in dealers.

FMCG team management method 2 The sales team should establish a shopping guide training and certification system to build a professional, efficient and stable terminal iron army.

The core of shopping guide is the promotion of sales ability. The headquarters strengthens the development of sales promotion words and efficiently delivers them to front-line shopping guides, striving to be in place, colloquial, stupid and practical. Arrange the "mystery man" to check the implementation of the shopping guide speech as a customer. Implement junior high school and high school certification for shopping guides, so that shopping guides have room for improvement and give different material and spiritual rewards.

The sales team will arrange national theme terminal marketing activities every month.

The advantage of theme marketing activities is that the whole country plays a game of chess, creating momentum for each other, enhancing the potential energy of the terminal, and comparing the implementation effects of different places and making national comparisons.

Theme marketing activities can stimulate consumers' continuous attention to the brand and avoid long-term special price and pile-up stimulation fatigue. The lowest price system is implemented for special offers, and the activities are diversified. It is strictly forbidden to continue the special price of the same commodity. Through the implementation and management of theme activities, especially the evaluation of the effect, the sales team can be effectively managed.

The enthusiasm and morale of the sales team are the basic conditions for an efficient team.

Building a team with high morale is a systematic project. First of all, we need to recruit optimistic, challenging and proactive employees. Second, set an example and model to stimulate the potential of the sales team. Of course you can do what others can do. Third, choose the leader of the team. If the leader is listless, don't expect his subordinates to be energetic. Fourth, do a good job in training and cultivate a winning culture. Fifth, do a good job in rewards and punishments, praise the advanced, spur the backward and improve the whole.