The core data of this paper: the global cosmetic market scale; Global cosmetic product structure; Global cosmetic development trend
The development of global cosmetics industry is divided into four stages.
The development of global cosmetics is mainly driven by the evolution of technology and consumers' skin care concept, which has experienced changes in petrochemical industry, large-scale natural extraction and separation technology, free radical theory and skin burden concept, and can be divided into four eras: mineral oil, natural ingredients, anti-oxidation and zero burden.
-In 2022, the global cosmetics market will exceed $560 billion.
In 2065 438+00-20 15, the global economic slowdown led to a sharp decline in the growth rate of the cosmetics market, and even a negative growth in 2065 438+05, due to the sluggish demand in the euro zone and the serious economic decline in South America. After 20 16, the global cosmetics market ushered in a bottoming out, which reversed the previous development trend. In 2020, affected by the epidemic, the global cosmetics market contracted, and the market growth decreased by 3.92%, but the overall market size remained above $480 billion, exceeding the market size in the same period of 20 17. In 20021-2022, the scale of global cosmetics market rebounded rapidly, and in 2022, the scale of global cosmetics market reached the largest value in the past decade, reaching 565.20 billion US dollars.
-The proportion of sales of skin care products has always been the first.
From 20 1 1-2022, the proportion of skin care products sales has always remained the first. In 2022, the market size of skin care products accounted for 29.25%, and the market size was1653.26 million USD. Since 20 14, the proportion of sales of cleaning products has surpassed that of hair care and hairdressing products, becoming the second product. In 2020, its sales share reached the highest level in recent years 18.73%, and in 2022, its share decreased slightly to 18.57%, with a market size of 104958 million US dollars.
-Skin care products will remain attractive.
At present, the development trends of global cosmetics mainly include: skin care products are getting hotter, online sales are generating new competitive trends, and the Asia-Pacific market continues to remain attractive. The specific analysis is as follows:
-In 2028, the global cosmetics market is expected to reach 81600 million USD.
At the moment of "face value economy", everyone has the heart of beauty, and more and more consumers are more willing to spend money on the road of "becoming beautiful". In addition, with the rapid economic development of emerging developing countries in recent years, people's consumption power has been continuously improved, and the demand for cosmetics has gradually expanded. In addition, driven by the rapid development of e-commerce platform, the cosmetics industry has great potential for future development. It is estimated that the global cosmetics market will reach 81600 million US dollars by 2028.
For more research and analysis on this industry, please refer to the market prospect and investment strategic planning analysis report of China Cosmetics Industry Research Institute.