Traditional research institute
Traditionally, people-based customer acquisition mainly includes three ways: resource acquisition, network acquisition and word-of-mouth acquisition. Relying on the network resources behind to obtain business, this kind of business has a high transaction rate, and it is a big solution. Basically, the most profitable source of the case is the acquisition of resources and contacts. Inland cities rely heavily on network resources to get customers, while developed coastal cities do not.
There is also a word of mouth to get customers. This kind of law firm is very professional in a certain kind of cases, and many colleagues introduce it to him, or colleagues will give it to him if they don't do it. (For example, 17 A work-related injury occurred in a law firm, and many cases originated from peer hospitals. ) grinding a sword for ten years, forming a source of word-of-mouth cases.
Company office
The company obtains customers based on market "demand", mainly through brand, content and product; Many big brands have opened branches, and local lawyers have also set up branches by joining, so that they can enjoy the cool under the big trees.
With the rise of short videos, many people have found the soil for content acquisition. For example, they use Tik Tok cars faster and video numbers to get traffic and the source of cases. For example, lawyer Li You10 million fans, and lawyer Liu Jia has nearly 5 million fans.
The specific maverick is to obtain customers through products, and only do a certain piece of legal services, specializing in this, such as Beijing Jiali Law Firm, which specializes in marriage. A divorce lawyer with a strong baby specializes in star divorce, and many stars look for him in divorce.
The law firm is in the transition period between the old and new models, and the tradition is becoming more and more difficult. With the younger generation after 80/90 becoming the mainstream of the times, personal relationships are no longer "popular".
The legal consultation platform ushered in a golden period (Hualv.com, Zhaofa.com), and the network became the mainstream. Traditional firms are best run by young people, and companies (new firms) must seize the ability of the Internet to obtain case sources in order to "survive" in the digital age.
No law firm can do all channels well. Choose 1-2 channel thoroughly, form barriers, and obtain the source of the case through online promotion, which every law firm should embrace. In the traditional law firm I have coached, the online promotion performance has improved by at least 30%, and it is normal for the company to be 5-7 times.
They won't even say goodbye when the times abandon you. I hope that domestic law firms with aspirations can find a correct position, be the leaders of the times, go abroad, provide services to people all over the world, and make China famous.