The second type of e-commerce: the broad definition refers to the form of single product promotion based on cash on delivery. The process is to promote the single product page in the form of opening an account, through putting it on the shelves, actively promoting it, placing an order by customers and signing a refund.

The second type of e-commerce and advertising platforms rely on each other. The second type of e-commerce often sells short-term explosive products, and they are often non-standard. This product form determines that it cannot be well promoted in the existing e-commerce platform. In the context of breaking away from the existing e-commerce platform, it is necessary to promote channels, and various advertising platforms have become the best partners.

Extended data

With the development of e-commerce, especially the activation of consumption in the third, fourth and fifth tier cities, the needs of this group of people also need to be met, so the second-class e-commerce will also have greater development. Products will remain unchanged for thousands of years, even in different ways. After the overall situation of primary e-commerce has been decided and Pinduoduo and other social e-commerce companies break through, secondary e-commerce may become an aspect of the giant's efforts.

This is why JD.COM and Taobao have been going to the countryside, but there has never been a big outbreak, because rural consumers will not use Taobao or Tmall. This is a natural habit difference, depending on the change of platform or consumer. To be sure, it takes longer to change consumption habits, so there is not much time left for the platform, but for merchants, this may be another bonus time after the first-class e-commerce platform.