Walking on the street full of shops, or stepping into bars, cafes, large supermarkets and appliance stores, exquisite shop posters convey discount information, dragging your steps and buying things you like. This kind of painting is POP, the English abbreviation of "point of purchase", which means a promotional poster for purchase, and can also be called a shop advertisement. It helps companies attract your attention and empty your wallet.

What is a hand-painted artist?

Hand-painted promotional posters are the perfect combination of art and marketing, and the correct positioning of products can be found by using hand-painted advertising words, thus increasing sales performance.

Commercial hand-painted artist is a brand-new profession with the popularity of hand-painted posters. Commercial hand-painted artists are not only artistic planners, but also marketing talents with marketing experience. They not only have the ability to make posters such as writing, drawing illustrations, color matching and layout changes, but also have the knowledge of marketing and know the selling point positioning of products. They can draw the outstanding advantages or characteristics of a product on the poster in a short time with less words and simple pictures, so that consumers can see at a glance and buy under the guidance of the poster.

Commercial hand-painted promotional posters have appeared in western countries for nearly a hundred years, and China has appeared in some supermarket chains since 1986.

Hand-painted production is not difficult to learn

On September 4th, the reporter came to Zhengzhou tornado hand-painted POP training institution. Li Zhipeng from Luoyang and Dunk from Zhengzhou are receiving training, and all kinds of hand-painted posters are plastered on the surrounding walls. Under the guidance of Xiao Fengxian, the instructor, the students took special pens made in Germany and practiced seriously on coated paper imported from Japan. "If you want to learn to make commercial hand-painted posters, you must first learn to use this marker, understand the performance of the pen, and practice from one horizontal to one vertical. Usually, you can master most block letters in five days, and on this basis, you can evolve nearly 10 fonts. It takes a lot of effort to practice writing advertising fonts. When the foundation is laid, other types of fonts will change easily. " Teacher Xiao told reporters.

Next is the use of color, including color gradient, collocation, font decoration, structural arrangement and so on. "Commercial hand-painted posters are not a special art, it involves a lot of marketing content. According to the needs of merchants, use different fonts and colors to highlight different product selling points. " Teacher Xiao introduced.

Li Zhipeng told reporters that he failed in the college entrance examination last year, and later he heard about this training from his friends, so he came here. After studying for more than a month, although I have no art background, I don't find it difficult to learn. The reason why I chose to learn hand painting is that I think it is fun to have a craft that can get a good job. He has mastered the hand-drawing methods of 10 fonts now.

Dangke said, first of all, her friend auditioned for a training class for commercial hand-painted artists. She heard that her friend was very interesting and took a keen interest. "The purpose of learning commercial hand-painted artists is clear, that is, for employment. I have an art foundation, which was not difficult at first, but it became more and more difficult later. I have been studying for two months now, and it is no problem to do some work independently. " When the guest said.

"Many of our students study in the summer vacation and often work after graduation. The places where they work are mainly large supermarkets, shopping malls and entertainment venues. " Xiaofang told reporters.

It's a little difficult to qualify.

Commercial hand-painted artists are divided into three levels: primary, intermediate and advanced, namely commercial artists, planning artists and planning artists. China Cultural Management Association organizes examinations and issues vocational qualification certificates. In terms of income, the monthly income of junior hand-painted students usually ranges from 1000 yuan to 1500 yuan, while that of intermediate hand-painted students ranges from 2,000 yuan to 3,000 yuan, and that of advanced hand-painted students is above 3,000 yuan. At present, the highest monthly salary is more than 7000 yuan.

Talking about the requirements of becoming a commercial hand-painted artist, Xiao Fengxian said that as long as you are interested and like, you certainly need diligence and inspiration to learn well. If you usually pay attention to the observation and accumulation of life, learners with certain artistic skills can learn it in a short time, while a student without foundation can basically master the painting principle in one month, become a skilled hand-painted artist after studying for three months, and reach the standard of a senior commercial hand-painted artist in three to six months.

Liu Bo is a secretary major at Huanghe Institute of Science and Technology. One day last year 1 1 month, he saw a hand-painted promotional poster hanging in the barber shop. At that time, it felt beautiful and distinctive. Only after asking the boss did he know that they had paid someone to paint it. After many inquiries, he participated in the training of the first batch of commercial hand-painted artists in the province. Liu Bo not only has a solid secretarial professional foundation, but also has skillful hand-drawing skills.

Miss Wu, who works in a foreign company, only learned to draw by hand out of interest. She mastered the technique in the process of playing. Organizing an activity at work requires posters and posters. She often shows her talents, watching her colleagues envy and praise, and she has a great sense of accomplishment.

Easy employment and high salary.

"The talent market's evaluation of such a fashionable career popular with young people is: good employment, low threshold and easy to master." Teacher Xiao concluded.

Nowadays, the competition among major shopping malls, stores and businesses is fierce, and the employment prospects of commercial hand-painted artists are broad. Take Beijing as an example, the gap is around 3000. Moreover, due to the lack of such talents, employers are actively striving for it. Every artist has 10 positions waiting for him to choose, and the treatment is quite generous. In Zhengzhou, well-known stores such as Dennis, Yichu Lotus, Century Lianhua, Gome and Suning have rushed to the beach, and the demand for talents in this field is growing, with worry-free employment and low income. Of course, this kind of artists must have good professional quality, be able to correctly understand corporate culture and sales concepts, and put them into hand-painted posters to achieve the purpose of increasing sales.