The basic requirement of professional ethics is to be responsible to the society and be loyal to their duties. Advocate the professional ethics of real estate companies, such as "dedication, unity and cooperation, obedience to arrangements, safe production, high efficiency and civilization". "Love and dedication, unity and cooperation" is not only the enterprise spirit of the company, but also the moral value orientation of all employees. Real estate enterprises can only rely on high-quality projects and high-quality services if they want to gain a foothold and grow stronger in the fierce market competition, and the moral quality of employees is the premise of doing these two jobs well. In order to improve the moral quality of employees, the company should conduct all-round professional ethics education for employees through various channels to promote the continuous improvement of employees' professional ethics; Carry out targeted ideological education for employees, widely advocate professionalism, team spirit and cooperation spirit, and cultivate good professional ethics; Employees should be soberly aware that only by establishing good professional ethics, working together with enterprises in the same boat, can enterprises survive and develop and be invincible in the fierce market competition.

2. Improving the quality of employees' labor skills is the foundation of enterprise development.

For a modern enterprise, it is urgent to produce front-line high-quality employees, so we must pay attention to the improvement of employees' labor skills. With the rapid development of enterprises, it is imperative to strengthen the skills training of employees. To improve the operational skills of employees, real estate companies should start from four aspects: first, strengthen pre-job training, educate employees on safety, real estate knowledge and company development history before taking up their posts, so that employees can meet the basic standards of work and be better qualified for selling houses; The second is to strengthen the improvement of practical skills at work. After the employees take up their posts, they will arrange the master to take the apprentices through the ways of passing, helping and bringing, so as to understand the pre-procedures of real estate and the relevant knowledge of selling houses and sales. In short, they will create conditions to continuously improve employees' job skills, thus improving labor efficiency; The third is to provide special training for employees with promising training prospects, and set up a professional backbone team of real estate companies through centralized education or sending them to other places for training, so that they can master the working skills of real estate, construction, land bidding and so on, be competent for complex work such as project management and project budget and final accounts, and truly achieve "bright posts, solid training content and strong learning atmosphere". Generally speaking, the company provides various conveniences for employees to improve their labor skills, in fact, it helps employees improve their technical quality.

3. Improving employees' cultural knowledge quality is an important guarantee for enterprise development.

If an enterprise wants to be dynamic and its employees will not be eliminated, it is necessary to persistently improve the cultural quality of its employees. First of all, pay attention to absorbing qualified educated talents, change the knowledge structure of employees and improve the overall quality of enterprises. Real estate companies have done a good job at this point. Due to the particularity of the work, engaging in real estate work requires a higher degree. They are all college students. They have a strong ability to accept new knowledge and adapt to their posts, and can enter the work quickly. Secondly, provide cultural training for employees and improve their cultural quality, especially those in management positions. Third, encourage employees to become self-taught, create conditions to support them to participate in adult education and self-taught examinations at all levels, and form a good atmosphere to encourage them to become successful; The fourth is to provide continuing education opportunities for employees who already have considerable academic qualifications and professional titles, so that they can update their knowledge, improve their working ability and develop their skills for enterprises.