Hello, I know that the teacher who speaks very well is Miss Tan Xiaofang!

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Lecturer: Tan Xiaofang

Training time: 2 days

Training place: customized by customers.

Training target: middle and senior managers in enterprises.

Training background:

-Welcome to the "Executive Training" course of Professor Tan Xiaofang, a famous business expert. This training made the students realize:

Describe the concept of strategic management, strategic environment analysis, corporate vision, objectives and mission, strategic situation analysis and selection, strategic implementation and strategic control theory and methods.

Training plan:

Summary of the main contents of Tan Xiaofang strategic management training lecture;

The first part is an introduction to strategic management.

The first lecture on the concept and characteristics of strategy

The second talk about the elements and levels of strategy

The third lecture is an overview of strategic management.

The fourth lecture on the evolution of strategic management theory

The fifth lecture is about the strategic management case analysis method.

The second part is the strategic environment analysis.

The first lecture is an overview of the strategic environment

Lecture 2 Macro-environmental Analysis

Lecture 3 Microenvironment Analysis

The fourth lecture is the analysis of the internal environment of enterprises.

The fifth lecture is the SWOT method of comprehensive analysis of strategic environment.

Part III corporate vision, Mission and Strategic Objectives

The first lecture is about corporate vision and its relationship with mission and goal.

The second lecture on enterprise mission

The third lecture on strategic objectives

The fourth part is the strategic situation analysis and choice.

Basic strategic thinking and strategic classification: the first lecture

The second talk about development strategy

The third lecture on stability strategy

The fourth talk about austerity strategy.

The fifth lecture on competitive strategy

The sixth lecture is about the method of strategic evaluation and the process of strategic selection.

The fifth part is strategy implementation

Principles and modes of strategic implementation: the first lecture

The second lecture on strategic planning system

The third lecture on enterprise structure and the implementation of enterprise strategy

The fourth lecture on functional strategy and strategic implementation

The fifth lecture on corporate culture and strategy implementation

Lecture 6 Entrepreneurs and Strategic Implementation

Lecture 7 Organizational Learning and Strategy Implementation

Part VI Strategic Control

The first lecture on strategic inertia and strategic failure

The second lecture on the essence of strategic control

The third lecture on strategic control process

Four, the types and methods of strategic transfer control

The fifth lecture on strategic control methods