Chinese name: graphic designer mbth: graphic designer's job: paper media art design, layout history: job definition, design history, job classification, job content, salary, education and training, job certificate, excellent person, qualified, qualified, career prospect, career outlet, production art, artistic direction, creative direction, advertising and marketing, movies, publishing, job definition Graphic designers use various visual elements. Graphic designers generally think that visual elements such as words, photos or patterns should be properly processed and typeset, which should be displayed in newspapers, magazines, books, posters, leaflets, signboards, VI and other paper media, that is, artistic design and typesetting should be carried out on paper media. Design history The history of graphic design started from the ancient Lascaux Cave and spanned to the dazzling neon lights in modern Ginza. In this long history and the rapid development of visual communication in the twentieth century, the boundaries between advertising art, graphic design and art occasionally become blurred. Like these illustrations produced by the National Park Service, images are usually function-oriented and anonymous. But these projects all share the same elements, theories, principles, application methods and languages, and sometimes share the same clients. In the art of advertising, the ultimate goal is to sell products and services. In visual design, "the key point is to sort out all kinds of information, combine different ideas, express and feel the artificial objects that record human experience". The authorized training centers of Adobe and Corel focus on the graphic design software (Adobe Photoshop, Adobe Illustrator, Adobe PageMaker, Adobe Acrobat) of Adobe, which has the largest market share in the world, and CorelDRAW of Corel, which ensures that every student can become an excellent computer graphic designer. China Registered Graphic Designer (ACCD) refers to the certificate issued by Adobe Company for those who have passed the software certification examination of Adobe graphic design products. As an "Adobe China Certified Designer", she will receive the official certificate issued by Adobe Company. You can enjoy the special treatment given by Adobe, authorize users to use ACCD title and Adobe certification mark in promotional materials, and publish personal data on Adobe and Corel related web pages. As an Adobe-certified designer, you can use Adobe project logo in promotional materials to show your colleagues, customers and bosses the official certification of Adobe, which will give you more opportunities-employment, reuse and promotion, and show your extraordinary talents. Work content 1, typesetting and printing media according to content requirements; 2. Complete the creative design of plane publicity materials; 3. Implement VI design, development and import of the company's development projects; 4. Complete the overall layout, exquisite lighting and atmosphere simulation design of exhibitions and activities; 5. Complete the post-processing of photos and pictures. At present, the common graphic design projects can be summarized into ten categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design and UI design. Graphic designers are generally different according to the nature, working hours and treatment of the work unit: most newspapers employ graphic designers with certain experience, and the average annual salary is about 70,000 to 80,000 yuan, while the senior ones are about 9 to/kloc-0.0 million yuan. But in recent years, because newspapers pay more and more attention to the visual richness of layout, even the salary of graphic designer directors of some newspapers can be as high as several hundred thousand yuan. Graphic designers of magazines and publishing houses may stay up all night before publication and work very fixed hours. There is also the need to follow a fixed typesetting style, so in addition to being a creative artist or cover designer, in order to reduce costs, sometimes new people will be used for typesetting. The salary of graphic designers in magazines and publishing companies is slightly lower than that in newspapers. The average annual salary is around 40,000 to 80,000. Graphic designers of advertising or design companies mostly make finished products such as advertisements, posters or leaflets, and organize a lot of books. Working hours are fixed, but it is inevitable to stay up late before handing in the manuscript and closing the case. Generally speaking, advertisements or poster designs are mostly experienced and creative art designs, and the salary is also high, about 50,000 to120,000 yuan. Graphic design for education and training is a creative work with strong subjective recognition. Most graphic designers really learn and improve their design ability through continuous self-education. For example, pay more attention to the design techniques of various posters, promotional materials, magazines and books, or browse the works of other designers on the Internet to stimulate your own design inspiration. Graphic designers should have a keen sense of beauty and a certain literacy. Therefore, you can read widely at ordinary times to increase your knowledge and text sensitivity. In addition, graphic designers will also use online communities to exchange opinions. Because * * * actively promotes the design service industry, it also assists some designers' associations to organize domestic and international observation, exchange seminars, advanced courses and other activities. These are the channels for them to participate in improving their work skills and expanding internal communication. Post Certification Graphic Designer Certification 1, the holder of graphic designer certificate has passed the training and corresponding examination organized by China Vocational Education Qualification Certification Guidance Center, and has corresponding professional skills and knowledge. 2.CVEQC certificate can be used as training certification for pre-job training, on-the-job training, upgrading training and continuing education of workers; It is also a voucher for workers to "train first, then get employed, train first, then take up their posts". 3.CVEQC certificate is a vocational skill certificate issued by China Vocational Education Qualification Certification Guidance Center. It is marked with the serial number of the certificate, the serial number of the certificate, the ID numbers of the trainer and the certificate holder, and stamped with the special seals of the National Vocational Education Management Committee and the China Vocational Education Qualification Certification Guidance Center. 4. The certificate proves that the trainees and certificate holders have the experience of systematically receiving job skills training, and the certificate is valid nationwide. Graphic designer exam: 1, full mark of graphic designer exam 1000, which is divided into theoretical test questions and practical test questions, of which theoretical test questions score 400 points and practical test questions score 600 points. 2. The examination time for graphic designers is 140 minutes, including 35 minutes for theoretical examination and 105 minutes for practical examination. What is particularly important and unmarked is the general understanding content examination outline: the first part is the general assessment points: graphic design overview 1, how to become an excellent graphic designer 2, the market demand and market situation of graphic designers 3, show and briefly evaluate the classic design works at home and abroad. The second part of the overall evaluation points: color basis 1, color basis 2, color contrast 3, color function 4, color attribute 5, standard color design Part III of the overall evaluation points: composition basis 1, graphic design composition and visual communication 2, graphic design composition 3, graphic design principle and combination 4, graphic application 5, page setup and printing Part IV of the overall evaluation points: graphic design common software. AdobePhotoshop7.0 2, AdobeIllustrator65438, Installation and Use AdobePagemaker7.0 and AdobeAcrobat Part V: Graphic Design and Commercial Marketing 1, Graphic Design and Commercial Marketing 2. CI (Enterprise Identification System) Basic Knowledge and Design Process III. VI (Enterprise Visual Identification System) Basic Knowledge and Design Process Part VI General assessment points: prepress knowledge 1, prepress output basic knowledge 2. How to check printing quality 3. Adobe certification examination for printing paper is a graphic image certification examination launched by Adobe, the second largest personal computer software company in the United States. Adobe mainly provides network and printing publishing solutions, and its products involve graphic design, image production, digital video and web page production. 1999, Adobe cooperated with the Federal Department of Computer Education to establish the nationwide "Adobe China Authorized Training Management Center", which operates ACTC(Adobe China Authorized Training Center), ACEC(Adobe China Authorized Examination Center) and ACCD(Adobe China Certified Designer) in China. At present, there are four kinds of Adobe certifications in China: Adobe China Certified Professional Graphic Designer, Adobe China Certified Web Designer, Adobe China Certified Digital Video Designer and Adobe China Certified Commercial Publishing Designer. Examination method: Reference personnel should first register for the examination at Adobe China Authorized Training Management Center. You must use Adobe's genuine software for training before the exam. The training adopts a global unified teaching method and recommends teaching materials in a unified way. After receiving the training of relevant courses in regular institutions, the trainees will make an appointment for the examination date with the training management center, and the examination center will apply to Adobe, and then take the online Chinese examination at the Adobe Certification Examination Center on the determined date. The questions in all subjects are basically multiple-choice questions. The number of questions is generally 50, and the examination time is about two hours. If you pass the single-subject exam, you can get a single-subject certificate issued by Adobe. If you pass all the subjects required by each registered designer exam, you can get the certificate of each registered designer; If you fail, you can make up the exam. Adobe certification exams will also change with product upgrades. Examination content: You can get the professional graphic designer certificate certified by Adobe China by passing the examinations of Photoshop5.0cs, Illustrator8.0cs, PageMaker6.5cs and Acrobat4.0cs; Pass the exams of PageMill3.0, ImageReady 1.0, ImageTyler1.0 and PhotoDeluxe3.0HE, and you can get the certificate of Adobe China Certified Web Designer. AfterEffects4.0, premiere 5. 1, Photoshop5.0cs, Illustrator8.0cs, you can get Adobe China Certified Digital Image Designer certificate; Pass the exams of Photoshop5.0cs, PageMakerPlus6.5, Acrobat4.0cs, Photo Deluxe BE 1.0, and you can get the certificate of Adobe China Certified Commercial Publishing Designer. Exam object: Candidates who participate in Adobe certification should have some basic knowledge of computer, but no art foundation is required. Some staff engaged in print advertising design, web graphics production, film and television multimedia animation production, and magazine and periodical typesetting can take the exam. Anyone who works in the field of commercial publishing and is interested in graphic image processing can take the exam, as can students and teachers at school. Industry Comments: Luo Wei of China Headquarters of American ECantata thinks that if you can get Adobe certification, it proves that your professional level has reached a certain level. The graphic production and animation design of websites need this very professional technology, so people with Adobe certificates are very competitive in finding jobs in the IT industry. Dr. Huang Zheng, from the Computer Department of Beihang University, believes that it is ok for people engaged in IT industry or film and television industry to learn updated knowledge or prove their abilities by obtaining Adobe certificates, but it is not necessary for students at school. On the one hand, the cost of training and examination is too high for ordinary students to bear; On the other hand, obtaining Adobe certificate requires profound computer knowledge, which is difficult for students to obtain. Even if some students get the certificate, it is easy to forget it if they don't have many practical opportunities. In addition, the upgrading of computer technology is particularly fast. By the time they graduate, the new knowledge they have learned may become old knowledge. The outstanding person has the qualification of 1, and is proficient in operating Coreldraw or Illustrator 2, image and photo processing software: Photoshop 3, and a large number of text typesetting software: Pagemaker's square typesetting has the quality of 1, strong and keen perception, invention and creation ability, aesthetic appraisal ability of works, expression ability of design ideas and comprehensive professional skills. 2. Graphic designers must be confident and firmly believe in their personal beliefs, experience, vision and taste. No blind obedience, no narcissism, no arrogance, no drifting. Face it with a rigorous academic attitude, not for individuality or design. As a graphic designer, you must have unique quality and superb design skills, that is, no matter how complicated the design topic is, you must sum up your experience carefully, think hard, scrutinize repeatedly, and absorb and digest the same type of excellent design essence to achieve new creation. 3. As a profession, graphic designer's professional ethics is closely related to the perfection of his personality, which often determines the design level of a graphic designer. The higher the level, the better his understanding ability, balance ability, discrimination ability, coordination ability and processing ability, which will help him overcome the obstacles in design life. So graphic designers must pay attention to personal cultivation. Literati often say: "Fix its shape first, then practice its products." 4. The improvement of design must be carried out through continuous learning and practice. The extensive participation and concentration of graphic designers are contradictory and unified. The former is the source of inspiration and expression, and the latter is the attitude of work. Good design is not only the creation of graphics, it is the result of a lot of intellectual work, covering different fields and playing different roles, which can keep us open-minded and bring more information to our design. The most important thing in design is ideas, and good ideas need to be cultivated and incubated. Design also needs a broad vision, so that information has a broad source. An important feature of learning graphic design is analogy, and art is essentially the same. The continuous flow of culture and wisdom is the magic weapon to become an evergreen tree in the design field. 5. Individualized design may come from the design thought rooted in the long-standing cultural tradition of the nation and full of the true colors of the national culture. Nationality, originality and individuality are equally valuable, and regional characteristics are also one of the knowledge backgrounds of graphic designers. Future graphic designers are no longer narrow nationalists, but the symbol of each nation is more reflected in the national spirit, and the nation and tradition will also become schema or design elements. As a graphic designer, we must take national traditions and culture seriously. Career prospect design service industry is a key service industry in China and has entered the "national development key plan". At present, * * * has also formulated the Outline and Action Plan for the Development of Design Service Industry, and put forward the main measures to "promote the style design of Taiwan Province Province", hoping to help domestic industries to use design to develop brands, promote the export of design services, expand market demand and promote the rich and diverse cultural characteristics of Taiwan Province Province. It seems that the design service industry has a good prospect, but in fact graphic designers are facing greater market development pressure than other design industries. Or go to some advertising companies to study. Career Outlet Artists who make fine arts works are considered as an entry-level job and prefer skills in creative industries. This term comes from an advertising agency, which refers to dealing with pre-press jobs related to printing. People who hold this position usually aim to become graphic designers or artistic directors, so they go through the internship or apprenticeship stage of artistic designers similar to the above two positions. Executive art designers work with designers and artistic directors, mainly to implement (produce) their planned designs. Unlike designers, performing arts lacks opportunities to combine creativity with work-related design. Although this position may be regarded as a low-skilled worker, the level of professional skills required for some jobs can be compared with the high level of computer programming. Artdirector (or artistic director) is responsible for similar work in advertising, publishing, film and television, internet and video game industries. Creativedirector usually refers to the person in charge of the whole creative department in an advertising company. Their job is to lead the creative direction of the whole project. Advertising and Marketing In the advertising industry, the art director is not necessarily the head of the art department. In modern advertising cases, the artistic director usually puts forward the main concepts of television, printing or any other advertising media together with the copywriter. The artistic director is responsible for the visual image of the advertisement, and the copywriter is responsible for the written or spoken content in the advertisement. Both positions require creative, efficient and convincing ideas. In the structure of the film art department, the art director works under the production designer and is responsible for the design and layout of the film scene. In addition, production designer is the guidance of the scene designer. The artistic director of publishing in the publishing industry usually cooperates with the editor. Together, they will design the unit or page concept of the publication. The artistic director is responsible for the visual image of the publication, while the editor is responsible for the text of the publication.