1, familiar with the whole SEO optimization skills, simple open source program website building, 404 page setting, 30 1 setting, pseudo static path, breadcrumb navigation, page value layout. Familiar with server space and domain name resolution, check the speed of website opening.

2, familiar with page content update skills, such as updating articles and adding two precautions in the chain,

(1), add anchor links to explain keywords and technical terms that users can't understand.

(2) Adding anchor text at the end of the article can add what results users can get after reading the article for guidance. For example, I read an article about Xiaomi mobile phone and recommended users to buy it on the Xiaomi mobile phone purchase page.

(3) Picture update skills: compress the picture to make it open faster, and then write alt.

3. Add Baidu statistical tools and Baidu webmaster tools to your website. Look at the daily or weekly website data, understand the points that users pay attention to the website according to the data, and adjust the website to achieve a better ranking.

4. Do some promotion and online marketing for the website. Why don't you say it's an outer chain here? Because the value of the external chain is weakening, a high-quality online marketing promotion website can already be a high-quality external chain.

Learn about the characteristics of your industry every once in a while and adjust the website function according to the latest trend. For example, many people pay attention to the mobile phone use tutorial, so we can do the video version area and the data download version area.

Summary: SEO optimization does not have many skills to go, only to constantly improve and avoid making mistakes. Is the best skill. Website is a bridge between products and users, and the bridge needs constant maintenance, such as cleaning the bridge deck, beautifying the bridge, widening the width and so on.