Advertising design is a profession, which is based on the application of computer graphic design technology and a new profession with the development of advertising industry.

The main feature of this profession is the design activity or process of expressing advertising elements such as images, words, colors, layout and graphics. , combined with the characteristics of the use of advertising media, and through the relevant design software on the computer to achieve the purpose and intention of expressing advertising. The so-called advertising design refers to the intermediate process from creativity to production.

Advertising design is a combination of five elements: theme, creativity, language, image and foil. The ultimate goal of advertising design is to attract attention through advertising.