Optical shops mainly hope to attract customers through discounts, and posters should highlight preferential content. Only when they see the preferential content can they grasp the customer's heart and he will have the desire to continue to understand.
Poster design should pay attention to, first of all, to distinguish between primary and secondary, to be a little artistic, but not too many decorative parts, can not pretend to be the owner; Secondly, the content should be accurate and concise, so that people can grasp the key points at a glance.
It didn't take long to enter the One Piece Pit for half a year, and I asked for various pop explanations. All kinds of POPs (point of purchase) in FZ small popwcfdxf glasses factory mean "selling point advertisement", also known as "store display". Initially, it refers to a storefront promotion tool in commercial sales. Its types are not limited, but it is mainly displayed in the store, such as tags, posters, small stickers, paper racks, display racks, paper piles, big signs, physical models, flags and so on.
Stand like a tree in the forest
In the popular range. Its main commercial use is to stimulate and guide consumption and enliven the atmosphere of shops. POP is often used for short-term promotion. Its forms include outdoor signboards, exhibition boards, window posters, in-store tables, price lists, flags and even three-dimensional cartoon models. Its expression is exaggerated and humorous, with strong colors, which can effectively attract customers' views and arouse customers' desire to buy.
Little Popper is also known as the super-modeling soul. Because the characters are similar to Popper, it is named Little Popper.
CF is
Maritime robber
A series around.
Wcf is a product of Glasses Factory Company, which belongs to Q series, and its height is about 5~6 cm.
Dxf is about 15cmde in height.
Gigi Lai Glasses Factory is a manufacturer, and we hope to adopt it satisfactorily. Thank you.
Summer promotion plan five summer promotion plans
In order to ensure the effective development of things or work, it is often necessary to make preparations in advance, and the content and form of the plan should be carried out around the theme, and finally achieve the expected effect and significance. How should the plan be made? The following is my summer promotion plan (generally 5 articles). Welcome to reading. I hope you will like it.
Summer promotion plan 1
Large chain optical shops are the development trend of retail industry. In particular, large chain glasses retail enterprises, their products are relatively excellent in quality and are well received by local consumers. In the fierce market competition, how to enlarge the market on the premise of equal quality, management and standardization. How not to be ruthlessly eliminated by the fiercely competitive market is a realistic problem faced by these enterprises.
Every summer is a new round of battle in the glasses market. The progress of the times promotes the maturity of people's consumption psychology, and consumers pay more attention to the diversification and personalization of products. The demand for glasses has risen from a single level in vision care to a three-dimensional consumption space such as humanities and aesthetics. What is in front of every optical shop is what kind of promotion tactics should be adopted and how to achieve the expected goal. As a well-known optical shop in Zhangjiagang, Lean Glasses should seek greater market share and upgrade its brand. This is bound to be inseparable from promotional activities and media advertisements.
I. Theme of the event
"The mirror of fashion life is lean"
A successful promotion, whether it is price reduction, discount or live show, must convey a unified theme message at the same time, which is closely related to the core value of the brand and can spread the core concept of the brand. Such promotion will not only do no harm to the brand, but also build brand loyalty. In this promotional activity of Le 'an glasses, "fashion" and "life" were highlighted, so as to continue brand communication, improve communication efficiency and continuously enhance brand image.
"Fashion life, mirror lean"
The theme contains the following factors:
1,' mirror' and' fishing after exhaustion', including many brands, are not single in summer promotion;
2. Modern life follows one's inclinations, playing with fashionable life and showing off perfect self;
3. Lifestyle and eye health coexist; Humanistic personality and lean glasses coexist, highlighting the charm of life and brand;
Second, the purpose of the activity
Through this summer promotion and appropriate media image publicity combination, the brand of Le 'an glasses will be displayed, which will attract consumers' attention, stimulate consumers' interest, increase sales and greatly enhance the popularity and reputation of Le 'an glasses.
1. Identify market vacancies and increase sales through summer promotion activities.
2. Improve the brand's market share and enhance the brand image of Lean Glasses.
3. Investigate consumers, carry out corresponding activities, guide them to carry out correct eye care habits in their favorite eyes, cultivate consumers' attitude towards life in fashion, aesthetics, personality and temperament, and reflect the humanistic care of enterprises for consumers.
Three. Target group
1, 10 ~ 17 years old
Student groups;
2. 18 ~ 29 years old
Young people;
3, 30 ~ 50 years old
Business people;
4. Old customers, members and other groups with high loyalty.
Fourth, the activity time
1, July17 ~ July 3 1, 20__
2.20 _ _ ~ August 7 13.
3.August 21~ August 28, 20__
Verb (abbreviation of verb) propaganda form
1, for stores
A. Poster, single page, flag hanging, folding and pop card popping;
B banners and site renderings (combination of arched doors and balloons).
2. For media combination:
A newspaper media: choose Yangzi Evening News and Zhangjiagang Daily;
B. Soft advertising: release the knowledge of glasses and eye health once a week;
C. Others: magazines, elevator media;
D Network media: choose Zhangjiagang News Network, Zhangjiagang People Network and Zhangjiagang Government Procurement Network;
E. News: publish news of promotional activities every two weeks to report the activities;
F broadcast media: choose local radio station in Zhangjiagang;
3. For outdoor:
A. hang banners.
B. billboards in waiting rooms and bus compartments.
C. street signs
Sixth, the activity part.
In order to make this promotion sustainable and rhythmic, the two-month activity is divided into three sections, each section has a theme, and each theme will cooperate with a glasses brand manufacturer that conforms to the theme style. In addition to activities, traditional promotion forms, such as buying gifts, gift-giving packages, lottery, bonus points for members, filling out questionnaires, etc., will always run through these three sections. The following only introduces the highlights of the three activity sections, and other traditional promotion forms need to be communicated with Lean Glasses in detail before planning.
1, "Playing Fashion" 20 _ _ July17 ~ July 3 1
A. Cooperate with "_ _ brand glasses" to hold roadshows;
B. Activity time: 8: 30 am on Sunday, July, 20-10: 30 am;
C. Location: the square near Jingyi Optical Shop or the square with the largest local traffic;
D activities: rock songs, street dance, audience experience, live lottery, glasses model, product promotion of cooperative manufacturers. Through on-site activities to reflect the summer heat, play with fashion, everything is lean, which opened a two-month summer promotion prelude.
2. "Enjoy life in the mirror"
A. Co-organized with "_ _ brand glasses";
B. Activity time: August 7-August 2000 13.
C. Activity mode: collect photos (two or four) from consumers with the theme of wearing glasses. As long as you send relevant clear photo albums (two or four photos) to Zhangjiagang Lean Glasses during the activity time, you can get a beautiful gift and a membership card for free with valid documents; And have a chance to win the best star award in this event.
3.20 _ _ 2/kloc-0 "Best Partner" on August 28th, 2008
A. Activity time: August 20th, 2 1 (Sunday)
B. location: in front of the first branch of Jingyi glasses.
C. Activity mode: The "Best Partner" is held outside a specific store, and two people are selected as temporary partners or relatives to choose glasses on the spot; After one party chooses the glasses, the other party chooses the glasses on the spot. As long as the glasses chosen by both parties are exactly the same, both parties can get this pair of glasses for free.
In addition, anyone who buys glasses of a designated brand (products of cooperative manufacturers) can also get a gift package (the number of gift packages is limited while stocks last).
4. During the "I am a star" activity, you can get a gift by registering with Le 'an Glasses with valid identity documents and get the qualification of "I am a star".
Seven, media strategy
1. While promoting this promotion, we will carry out special publicity for different categories of products of Le 'an glasses manufacturers, highlighting the special functions and advantages of the products, as well as the usage and after-sales service.
2. Establish certain outdoor advertisements, bus advertisements and light box advertisements to expand the durability of advertisements, and combine certain renovation and promotion methods to continuously maintain customer interest and attract potential customers, such as leaflets, coupons and membership cards.
3. In the radio and print media, focus on promoting the theme and content of promotional activities.
4. Regularly report activities, establish a public image and win consumers. For example, several people can be sent to distribute related glasses knowledge, how to protect glasses, and the methods and maintenance of using different glasses.
5. Focus on publicity during the promotion period.
6. Make full use of online media, hold prize-winning surveys while promoting activities, extract people who participate in on-site activities, and collect real customer data at the same time.
Summer promotion planning scheme 2
I. About activities
Event Name: Summer Procurement Storm
Venue: Dahuangshan Gushan Market, World Mobile Supermarket (in front of the store)
Activity time: from now until July 3 1.
Two. moving target
Optional objectives of the activity are as follows:
1, contact new customers, and let more consumers know and understand the world's mobile phone hypermarkets.
2. Enhance the image of the store and establish a good corporate image in the hearts of customers.
3. Interact with customers, demonstrate products, experience the lucky draw, and let customers participate.
4. Promote existing products and issue coupons to stimulate customers to buy.
Three. Activities to prepare
1. Promotional products
(1) There are not many typical samples collected by digital cameras, but they are accurate.
(2) Establish commodity files, import commodity pictures taken by digital cameras into the database, and look at the pictures to supplement other detailed descriptions of commodities, prices and specifications of goods sources and various basic information (article number, color, specifications, price, etc.). ).
(3) On-site new product experience, so that customers have a more direct feeling about our products.
2. Publicity materials
(1) Coupons for mobile phone promotion activities can take effect directly and be given to willing customers.
(2) The leaflet-16-size is one of the most distributed materials to customers in the promotion process, and it should have a brief introduction of products and promotion activities.
(3) Propaganda Pictorial-Propaganda Pictorial reflects the basic information of activities. The scope of information is wider than that of leaflets, and it is introduced in graphic form on the screen.
3. About gifts
Items distributed during the event include posters, leaflets, coupons and other printed materials, as well as gifts such as electric fans and umbrellas.
Gifts are delivered in time by promoters through targeted corporate printed materials or exquisite gifts prepared in advance. The coupon is RMB 10 yuan.
4. Activists
Site layout: 3 people, male.
Distribution of activity materials: 4 people, male or female, with good facial features and affinity.
Gift distribution: 2 people, good temperament, most suitable for women.
Event host: 1 person, who can constantly incite consumers' enthusiasm for participation on the spot.
5. Personnel training
1, introduction. Including personnel introduction, activity introduction, etc. In order to familiarize customers with the background, environment and conditions of the event.
2. Introduction of activities, including promotions and rewards. For example, the specific methods of promotion, award setting, etc.
3, technical training, mainly training personnel reception and sales skills.
6. Customer invitation and publicity
Mainly single-page delivery and on-site sales:
1, single-page delivery: four single-page delivery personnel are distributed in places where there are many people in the market. The initial location is set at the front of the store 1 intersection, Luxi road 1 intersection, market entrance 1 intersection and station1intersection.
2. At the event site, the host attracts potential buyers and lottery participants through the introduction and broadcast of the event, and incites pedestrians to participate enthusiastically.
Four. Promotion work and personnel arrangement
1. work function
1. Welcome guests (2 persons): responsible for receiving customers into the activity area, distributing colorful pages of activities, informing customers of activities and products, and introducing activities, so that customers can know about the products and promotion scope of the store.
2. Product introducer (2 persons): distribute product brochures, be responsible for brand and product display, and explain and introduce the overall activities to promote purchase.
3. Gift distribution (2 persons): Responsible for the storage, sorting and distribution of gifts.
Data can be distributed without meeting people, and can be selectively distributed to prospective customers. For customers who ask carefully, introduce them in detail.
Verb (abbreviation for verb) Participants and Gift Statistics
Activists: 1 1.
Activity materials: 1 set (2 posters, 1 poster)
Advertising brochures and leaflets of various mobile phone brands (with coupons)
Some fans, 20 umbrellas and 4 boxes of drinks.
Activity equipment: 4 sets of tables and chairs, 4 advertising umbrellas.
Cost budget of intransitive verbs
Single page: 1000 sheets, * * * 250 yuan.
Venue layout fee: 300 yuan.
Details:
Rent arched doors, pull banners, dress up balloons, etc.
2 posters, 40 yuan; 1 post, 5 yuan.
Event gift fee: 970 yuan
Details:
5 fans, * * * 400 yuan.
20 umbrellas, 400 yuan.
Drinks: 4 cases, 120 yuan.
Related gift packaging expenses: 50 yuan.
Salary of personnel: 455 yuan
Issuer: 4 persons, 50 yuan 200 per person per day.
Host: 1 200 yuan.
Lunch expenses of participants: 1 1 person, and 5 yuan is counted as 55 yuan per person.
Emergency expenses: 300 yuan.
Total budget: 250+300+970+455+300=2275 yuan.
Attached:
First, the daily work flow
7:00: After breakfast, the person in charge arranges the work for the day, and everyone receives the materials used for the day.
8:30: Arrive at the event site on time.
8: 30- 1 1: 00: Send a single page.
8: 30- 1 1: 30: On-site promotion and purchase lottery.
11:30-13: 00: The person in charge arranges the lunch in rotation.
13:00— 18:00 on-site promotion to buy a lucky draw.
14:00— 16:30 to send a single page.
18:00: sort out the data, submit the daily summary report in time, and fill in the report.
Second, the specific rules of the lottery.
1. Anyone who buys any mobile phone in our store during the activity can participate in the lucky draw. Only one mobile phone can be drawn with the purchase invoice, and it will be indicated on the invoice when drawing (if it is indicated that the lottery has been won). Anyone who exceeds the activity period cannot participate in the lucky draw again.
2. Award setting: 5 first prizes, and the prize value is 80 yuan electric fan;
20 second prizes, with 20 Sun Yuan umbrellas;
70 third prizes, one bottle of 2.5 yuan Master Kong drink.
3. Lottery method: Set up a lottery box with a moderate size, present the prizes in the form of cards, that is, the first, second and third prizes, and thank you for your participation.
Summer promotion planning scheme 3
In order to set off the upsurge of Lushi eco-holiday tourism in summer, further expand the influence of tourism in our county and promote the development of related industries, it is decided through research that when summer comes, the county party committee and county government will organize personnel to go to universities, technical secondary schools, primary and secondary schools in Sanmenxia and surrounding cities to extensively carry out tourism promotion activities with the theme of "cool summer, walking into Lushi landscape". During the summer vacation, all scenic spots uniformly implement preferential policies for students and teachers.
The specific summer tourism promotion plan is as follows:
I. Organizational leadership
Wang, member of the Standing Committee of the County Party Committee and Minister of Organization, and Zhao Jinqing, deputy head of the county government led the team, and the heads of tourism bureaus and scenic spots participated (at least 2 people from each scenic spot participated).
Second, the target market
Sanmenxia, Zhengzhou, Luoyang, Pingdingshan, Yuncheng, Linfen, Taiyuan, Xi, Weinan and other places.
Third, the way of publicity.
1. Publish special advertisements in the mainstream news media in the tourist area;
2. Distribute publicity materials to colleges and universities;
3. Hold Lushi Tourism Promotion Conference and invite local news media and travel agencies to participate;
4. Determine the designated travel agency to act as the agent for the summer camp, and give special preferential policies;
5. Invite local travel agencies and news media to the scenic spot to collect information.
Fourth, organizational form.
Take two forms: independent publicity of scenic spots and unified organization of counties and districts.
First, the Tourism Bureau led the organization to participate in the _ _ Northern Tourism Fair. Create a tourism brand of "Lushi Mountain, Hometown of Drifting, Summer Resort" as a whole.
The activity was led by county leaders and attended by Yuxi Grand Canyon, Yuhuangshan National Forest Park and Shuanglong Bay Scenic Area on July 7-8. To participate in the scenic spot, you should prepare carefully and bring enough brochures, preferential policies, group agreements and other related materials. Jade Emperor Mountain Scenic Area should design and make a good investment project book and carry out investment promotion activities in the scenic area.
The second is the independent promotion of each scenic spot. According to the principle of scenic spots leading, various forms and paying attention to practical results, the publicity and promotion activities of Lushi holiday tourism in Zhengzhou, Luoyang, Xi, Weinan, Sanmenxia, Yuncheng, Linfen, Taiyuan and other large and medium-sized cities are mainly aimed at specific groups such as teachers, students and parents of colleges and universities, and at the same time take into account public tourists.
Verb (abbreviation of verb) preferential policy
(1) Offer time: July 6 to September 10.
(2) Preferential targets: college students, high school and senior high school entrance examination candidates, primary and secondary school students and teachers.
(3) Preferential measures:
1. Teachers can enjoy a 50% discount on tickets with their teacher qualification certificates.
2. This year, senior high school and senior high school entrance examination candidates will enjoy a 40% discount on their admission tickets or graduation certificates 10 yuan/person, rafting and other entertainment items.
3. College students (including high school students) enjoy a 60% discount on ticket purchase with their student ID cards and a 30% discount on drifting. Miyoshi students and poor students are exempt from scenic spot tickets with valid certificates.
4. Primary and middle school students can enjoy a 30% discount when they buy tickets with their student ID cards.
5. Children under the height of 1.4m are accompanied by their parents free of charge.
6. For tour groups with more than 0/6 people, tickets are free for each person 10.
7. The travel agency will give 2 tickets to every 10 person.
8. If the travel agency publishes an advertisement in the news media recognized by the scenic spot, it will give 5 to 10 tickets with the original advertisement.
Specific requirements of intransitive verbs
1, all scenic spots should formulate summer tourism preferential policies to attract all kinds of tourists.
2. All scenic spots should carefully design and print summer tourism publicity materials. Publicity materials should have prominent themes, novel contents and high printing grade.
3. Each scenic spot should be carefully prepared and organize unique theme activities and amusement projects. Such as bonfire parties, camping outdoor adventures, classic movie night markets, fishing activities, boating competitions, camping popular science activities, drifting competitions, art sketches, literary pen meetings and other activities.
4. All scenic spots should strengthen cooperation with travel agencies, and jointly carry out summer camp activities with distinctive themes with travel agencies to stimulate the summer tourism boom and achieve win-win economic and social benefits.
5. All scenic spots should ensure that funds, personnel and vehicles are in place, attach great importance to it, and do a good job in this summer publicity.
6, after the event, to do a good job of summing up, and report to the county tourism bureau in writing.
Summer promotion planning scheme 4
Activity background: August is entering the hot summer stage. The weather is hot at this stage, and people's shopping behavior is mainly concentrated in the morning and evening stages. The commodities purchased mainly focus on daily necessities, supplemented by certain summer products, such as watermelon, carbonated drinks, fruit juice drinks, sunscreen and so on. In July, due to the adjustment of the store structure, the sales of Yueyang store declined to a certain extent. In order to better strengthen the category promotion and strengthen the sales of summer commodities, the category promotion of summer commodities is specially made.
Activity purpose:
1, better consolidate and stabilize the member customer base, and draw and stabilize the surrounding customer base through the exclusive products of each member and certain lottery of members.
2. Through the category promotion of summer commodities, and make certain related promotions, fully tap the market share, and promote the overall sales of stores while rapidly promoting the sales of a large category of commodities.
Activity time: August 3, 2008-August 30, 2008.
Location:
Activity content:
Theme promotion: The reserve price of ice is shocking.
Activity time: _ _ August 4th-August _ _ 12.
Objective: To pull and stabilize the surrounding customer base, take the commodities with shocking prices as the mainstream commodities, attract certain housewives and low-end consumer groups, quickly lock in the surrounding target customer base, increase the passenger flow, and finally realize the rebound of sales.
Category selection of promotional products: hr (high definition and high sensitivity) products (mainly products with high price elasticity ratio and high customer purchase rate) are mainly promoted in this category, such as eggs, rice, meat and oil.
Specific quantity allocation:
Fresh: about 10.
Fruits and vegetables: (2-3 pieces) such as watermelon, mung bean, rice, seasonal vegetables, etc. It is required to take the form of flat entry and flat exit, and try not to make negative gross profit as much as possible.
Meat: (1-2 pieces) such as: front leg meat (now the market of meat is hot and the price has risen obviously, so it is allowed to make 1 piece of shocking goods).
Cooked food: (2-3 pieces) Cooked food products are mostly high-priced goods with low price elasticity in gross profit, and the products with shocking prices can be listed as about 1 piece. For example, roast chicken and pot-stewed vegetables.
Bread: (2-3 slices) Bread is a commodity with high price elasticity and relatively stable customer purchase rate in Mao Lijiao. It is suggested to make 1 item with shocking price and 1-2 items with special price.
Food category: about 5 pieces.
Cereals and Oils: (2-3 pieces) Cereals and Oils, especially rice and edible oil, are commodities with low price elasticity and high customer purchase rate in Mao Lijiao. It is suggested to make 1 item with shocking price and 1-2 items with special price. If the oil price rises uniformly in the market now, if we can make special oil, it will definitely form a certain buying tide.
Category promotion: cool and heat-resistant in summer 100%
Objective: August is the hottest month in summer. The ancients said that it is extremely hot in dog days. There are moderate and terminal volts in August, and the ultraviolet intensity and temperature are also the strongest in the whole year. Therefore, skin care products (such as sunscreen, sunscreen umbrella, etc. ) The deoiled facial cleanser will be the main product this month, which will definitely create a certain sales peak.
Specific promotional items are selected as follows:
Food; (Main product selection) 50 pieces
Personal care: sunscreen, facial cleanser, facial mask, etc.
Personal cleaning: such as shampoo, shower gel, soap, paper towels, etc.
Household mosquito control: insecticidal water, mosquito-repellent incense, electric mosquito tablets, etc.
Non-food category (related commodity selection) 10.
Bedding: air conditioning quilt, mosquito net, etc.
Household appliances: fans, air conditioners, summer mats, etc.
Department store category: sun umbrella
Footwear: Sandals and Sandals.
Member-specific products
Objective: In order to better stabilize the customer base of the members, we have made about 8 products with shocking prices for the membership system.
Selection of promotional products: the main products selected are mr (unclear and insensitive) products, such as instant noodles, pressure cookers, cooked food, drinks and so on.
Attachment: Sales in the same period last year (August 3-August 12).
Income including tax
Maori accounts for 77,472,853.68% in the Maori food area and 588,048.83% in the non-food area.
285206
19.76703015.19% fresh area 38320926.55% 4441713.21%whole store144.
Period: The number of visitors is 44,660, and the unit price is 32.438+0 yuan.
Division of activities:
Responsible department
Responsible for the office of the project store manager.
1. Chief store activity commander.
2. Coordinate the activities of each group of shopping malls as a whole
Shop purchasing office
Responsible for the promotion of dm poster theme, the organization of goods and the stocking plan to ensure the all-round arrival of goods.
Shop management office
1. Overall supervision of activities.
Store customer service office
1. In-store broadcasting and publicity work.
2. The surrounding communities are investigated, and the broadcast draft is played circularly.
The business area of a store
1. Actively cooperate with all work.
2. Promote the activity plan of the shop assistant.
Marketing planning course
1. Overall activity planning.
2. Overall advertising, design of the atmosphere inside and outside the venue.
1, indoor and outdoor venue layout and on-site atmosphere, all kinds of props and scenes are ready for production.
Responsible for the publicity of the event in place, the production and pasting of various event posters.
Summer promotion planning scheme 5
I. Market analysis:
1, customer base:
Students (big, middle and small). Housewives. Young migrant workers.
2. Best-selling products:
Cultural and sporting goods. Seasonal commodities: seasonal fruits/drinks, water, beer/ice products/mosquito killing products/summer clothes/sandals/fans, air conditioners, etc.
Second, the promotion objectives:
1, increase traffic.
2. Enhance corporate image.
Third, the promotion theme:
Cool summer, healthy life.
Fourth, the promotion time:
July 8 to 23, *** 16 days.
Verb (abbreviation of verb) promotion location:
7 branches in Dongguan and Shenzhen.
Activity of intransitive verbs
Activity 1: Happy Pepsi Delivery
On July 12 and June 13, all customers who come to our store for shopping will get a 355ml Pepsi-Cola with a cashier's receipt and a one-time shopping in 38 yuan (including 38 yuan) in the service center and 76 yuan (including 76 yuan) in the department store area, with a daily limit of 300 cans. The receipt is valid on the same day, and the seal is invalid. Counters with independent cashiers do not participate in this activity.
Activity 2: Shopping "Oil" Award
On July 9th and 20th, at 65438+, you will get a bottle of 500ml Haitian soy sauce if the one-time shopping amount in our store exceeds 100 yuan. 300