The first chapter reveals the "marketing black box" that has been sleeping for two thousand years: the original pillar of performance.

The first section of Athena's wisdom enlightenment: the marketing secret of "Parthenon"

What are the main reasons for the failure of small and medium-sized enterprises in the world?

Section 3 Tunnel Vision VS Funnel Vision: Marketing "Combination Boxing"

Tool: enterprise marketing benefit grade evaluation form

Chapter II Performance Platform: Key Marketing Vision

Section 1: Survival differences between Siberian tigers and whales: market segmentation

Section 2 Main Subdivision Variables of Consumer Goods Market and Enterprise Market

The way to survive in the era of extreme competition: product differentiation

The fourth part is "different": nine ways to find differentiation.

Case: YKK, very young, Brother Sharp.

Chapter III Optimization: Advantage Thinking of Performance Growth

Section 1 in-depth test: You must know the income-check your sales source.

Section 2 "Best" Marketing Profit Formula: Annual Turnover Formula

Section III Business Geometric Growth Criterion: Three-pole Strategy for Performance Growth

Enterprise Growth Questionnaire: 30 Test Forces for Multiplying Efficiency

Chapter Four Ten Golden Strategies for Performance Growth: Achieving Extreme Performance

The first section puts forward "unique sales proposition": irreplaceable uniqueness.

The second section provides "the temptation that customers can't refuse": risk reversal strategy.

The third section opens the "foundation of explosive growth of enterprises": hound program

In the fourth quarter, the "KAM offensive" was launched: the front end was tied and the back end benefited.

Section V: Establishing the relationship of "interests of subject and object": competition → concurrence → competition.

Section 6 Casting "Marketing Cornerstone": Guiding Customers to Buy

The seventh part is "personalized service quality ring": platinum scheme of service quality management.

Section 8 Developing "Vertical and Horizontal Two-way" Sales Model: Up-selling and Cross-selling

Section 9 Mining "Unearthed Gold Mine": Marketing Activities for Existing Customers

The tenth section reveals the "sharpest marketing weapon": anti-marketing

Tools: Unique USP design, customer recommendation system, identifying key customers and looking for partners through segmentation.

Multidimensional measurement table for thinking and capturing customer service quality perception and expectation

The fifth chapter is the ultimate expression of the truth: learn to be invincible.

The first section is the most despicable trade secret! : Confusion about "hidden rules"

Section 2 "Ten Deaths in Marketing"&; "Ten Commandments of Marketing"

The third section obtains the biggest leverage: the most valuable asset of the company!

Simulated actual combat exercise: "super marketing combination" auction