First, the website framework optimization
First of all, when building a website, we should consider how to optimize the framework of the website. How to determine what content each column needs to express and whether it can help users find what they want depends not only on the user's experience, but also on the preferences of search engines. Common corporate websites basically have columns about us, product centers, news trends and so on. This is the basic column setting, but it can often show the columns that customers care about. For columns that are not conducive to website optimization, you can try to use nofollow to block them. Some columns can be deleted, so don't gild the lily.
Website keyword optimization positioning
Second, clear keywords for website optimization.
When I get a new website, I first need to locate and optimize the relevant keywords of the website, so we need to analyze the core keywords and long tail keywords of the website, preferably in the form of a table. For small and medium-sized enterprises, each core keyword can be given to each employee, and then they can start long tail words, which is also conducive to the follow-up optimization work.
Third, the content of the website is perfect.
The perfection of website content refers to the website code program. As we all know, robots that build website programs are basically open to search engines by default, and only the core codes in some programs are blocked and search engines are prohibited from crawling. Some programs may not pay attention to the robot settings when building the website, but modify and optimize them when building the website, which leads to the delay of updating the snapshot of the website. Here, I suggest you make a good local website first, and then go online when everything is set up.
Fourth, the frequency of website updates.
Website content is the key to optimization. If the articles in the website are updated at a fixed time every day, they will be collected quickly. For the new site, Baidu will not publish the inner page of the website at first, but only show you a home page in the search results. Therefore, in this interval, it is necessary to enrich the contents of the station, and it is not possible to fish for three days and dry the net for two days. Continuous and stable updates are more conducive to search engines to crawl and obtain keyword rankings.
Website update frequency
Data analysis of verb (abbreviation of verb)
For friends who do optimization, you must learn data analysis tools. For example, Baidu webmaster tools, webmaster statistical ranking tools, etc. Take a look at the fluctuation of website data every day and find out what words customers enter your website according to, which will be of great help to our later website promotion.