Scheme and method are complementary, the method is to look at the details of the problem, while the scheme is to look at the macro of the problem. In order to better promote their beauty products, beauty salons will organize preferential activities that can attract traffic by planning appropriate activity plans. Whether you are looking for or preparing to write "Real Beauty Salon Activity Planning", I have collected relevant information below for your reference!

Real beauty salon activity planning 1 1. low threshold method scheme 1: one yuan a day for beauty treatment, customers can enjoy beauty care all year round as long as they pay 365 yuan, mainly to attract customers with low prices, and then earn other profits through annual sales. Option 2: the annual card is 2400 yuan, so do it.

More than 20 times, returned at the end of the year 1000 yuan.

Note: The above similar schemes all use low prices to expand customers and then resell them, such as card transfer or project bundling. ?

Second, the limited method, such as: "March 8" Women's Day only needs to spend 38 yuan's promotional slogan, and all the services of beauty salons are "38 special price for one-week activities". For example, on the 60th anniversary of the founding of the People's Republic of China, we can also hold a 666 yuan activity with local units to present a jubilant National Day welcome ceremony for 66 female compatriots. Anyway, as long as we dare to use our brains, there will be many promotion plans. ?

3. Overdraft method: 1. Stored value card: At present, many beauty salons use stored value cards for sales. In the absence of new brands, new projects and new customers, their promotion policy is: all consumers pay 6,543,800 yuan to the beauty salon, with 50% discount on care, projects and products. Maybe 8 thousand, 6 thousand and so on The design of this promotion policy has advantages, but it has great losses to the profit of beauty salons; 2. Stored value card: the consumer pre-deposits 20,000 yuan, and after two years of basic care, all 20,000 yuan in cash is returned, which is called US stocks; 3. Optional card: Consumers can pay RMB 654.38+RMB 00,000, and choose their favorite services unlimited times in one year, not only for unlimited items, but also for unlimited time. 4. Final card exemption: Split the beauty salon project and provide lifelong free services, such as hydraulic lifetime cards; Basic nursing lifelong card; Note: In fact, beauty itself has the nature of financing, but the following ways are more prominent. The most common method of beauty salon, 5. "Consumption stored value" mode: Consumption stored value mode can enhance the added value of customers' consumption through disguised rebate and cash back, and can retain customers' long-term consumption. ?

Fourth, the comparison method:

1, beauty salon annual card 1800 yuan, and a set of gifts worth 600 yuan in the second half of the year; 2, beauty salon annual card 2000 yuan+1 scheme, on the spot to send a set of gifts worth 600; In the second year, as long as 1 yuan can be beautiful, (in the first three months, I only do services and don't sell products. ) explanation: as far as customers are concerned, they prefer to compare and take advantage. In fact, policy design is to let customers choose the second method, just to compare with the first one. For example, if a beauty salon designs a 3,000 yuan card, the price is 1000 yuan, which is different from 1280 yuan's card and 2880 yuan's card, because 3,000 yuan is at least three times as much as 1000 yuan to impress customers, but it looks like 1280 yuan's card and 2880 to customers.

? Five, tear the single method: First, the relevant weight loss projects, it is said that 500 yuan to do one hundred projects. In fact, from the belly to the arm to the thigh, you can do ten places at a time, and the whole set is only equivalent to doing ten times; Second, if customers can make a deal on the spot, there will be as many as five or six kinds of gifts according to different consumers, and the amount will increase layer by layer, such as fans, small gifts, extra times, multiple projects, lottery tickets and so on. Third, cases such as: common promotion policies of beauty salons: annual card: 2000 yuan, product 1000 yuan, hand care 10 times, ovarian care 10 times. No matter how much is sent later, customers will think that the wool is on the sheep. In view of the difficulty in issuing annual cards for beauty salons, this policy can be transformed and adjusted as follows: Step 1: Beauty salons issue a semi-annual card of 1.500 yuan, and the product is delivered at RMB 1.000, which is only valid on the day of the event; Step 2: Customers who add 500 yuan can enjoy the full-year card, which is half the discount of the previous half-year card. Step 3: If the customer wants to do it again, hand care is limited to 10 times in 5 yuan, and ovarian care is limited to 10 yuan/time. Note: don't give benefits at one time; There is also the desire to use women to spend more at one time and buy addiction; You get what you pay for. ?

Six, dotted line method:

Card-free consumption: a commonly used form of sales in medium and large beauty salons, that is, all items in beauty salons are calculated into points, and customers spend points. But there is also a problem, that is, the integral is equal to the specific amount, and the customer is very clear about the single price. The general promotion method is as follows: customers deposit 10000 yuan, get 2800 points, * *12800 points, take a bath 28 points, flower tea 10 points, and essential oil 188 points. Note: Take advantage of customers' laziness to settle accounts and spend money by giving points to work. There is always time to spend, unlike discounts, and it is very troublesome to form a habit.

Seven, cash method:

1, beauty salon annual card 1380 yuan, and a set of gift packages worth 700 yuan; 2. The annual beauty salon card is 2000 yuan, with a 30% discount. At the same time, 700 gift packages will be given. 3. The annual beauty salon card is 2000 yuan, which will be returned to 600 yuan or traveled for 0 times, and 700 gift packages will be given at the same time. Note: In fact, the three schemes are almost the same for beauty salons, but the third method adopts focus sales, which makes customers pay attention and is easy to realize. ?

Eight, experience method: Scheme 1: Set up an experience day in the beauty salon, two days a month, two people at a time. Old customers can spend 18 yuan to experience other projects (generally high-priced services such as breast enhancement), and new customers introduced by old customers can spend 18 yuan to experience basic care, or spend 1 yuan in off-season. Case A: A beauty salon opened, and distributed more than 6,000 leaflets in the surrounding communities to promote the promotion activities of "1-30 yuan Money Can Buy Annual Cards". The promotion activities stipulate that during the promotion activities, beauty salons sell 30 annual beauty service cards at a low price every day, based on the price.

The order of consumers' purchase is 1 yuan -30 yuan. Other services are sold at the original price until they are sold out. In order to attract consumers and win market competition, a beauty salon launched a promotion activity of "0-25 yuan Experience Price, Pay by Feeling after Experience". It is stipulated in the activity that the highest experience price of any beauty service item in our store is 25 yuan, and consumers can pay according to their own feelings after the experience. It is the pioneer of sensory pricing that I promoted. Note: Empirical method comes from the earliest street delivery. Take street delivery as an example. Up to now, many companies still use it, which is not bad. That depends on whether there is anything new. McDonald's KFC coupons, student cards, and online downloads all have this method.

9. Special price method: In order to attract business and clear inventory, a cosmetics retail store located near a hospital in Beijing held a 10-day promotion for "As long as you are a nurse, you can enjoy a 30% discount" during the Nurses' Day in May. Female nurses in all hospitals can buy more than 20 kinds of designated products at a 30% discount as long as they go by themselves with their work permits. Note: this method is a good method and model, but there should not be too many varieties, and the discount should be separated, ranging from 30% to 60%. Effective distinction is very important. ?

X. Value-for-money method: During the activity, consumers buy products from consumer companies all over 300 yuan, plus 20 yuan, and give away gift packages with a value of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __x shower gel value 130 yuan, travel bag value 36 yuan. Buy a simple suit+16 yuan to send+UV umbrella +68 yuan to buy the original 380 yuan classic spinal care suit. Another example: customers buy a set of home improvement professional breast enhancement suits for a special sale of 2,680 yuan (the price is 2,880 yuan), and give a special hand year card (or manicure) for customers who lock beauty salons all the year round; Note: This method was often used by our factory many years ago. We can't make money through 20 yuan gift package, but we can promote the sales of 300 yuan products through it. Of course, beauty salons can also go to some big markets to buy something similar and promote themselves. Later, it evolved into a combination with membership. With 98 yuan money, you can get a gift every month, worth 3,800 yuan, but the gift can't be a product, but it has to be a shower gel, a mouth, a perfume bottle, or some unconventional products. 1 1. Lucky draw method: beauty salons hold a "lucky draw and give gifts every quarter" every month, and draw a small prize every month. The small prize is a product. Consumers who spend a certain amount in beauty salons within 3 months have the opportunity to participate in the live lottery. There are more than ten kinds of prizes, among which the more attractive prize is a Jialing motorcycle or tourist places in Hong Kong and Thailand.

12. Anti-price method: also known as anti-price method: any customer who buys a slimming project service card during the activity can participate in the "empty bottle of essential oil and cash" slimming project service card: 2000 yuan/10 times (no product) Recommended product combination: abdominal weight loss: circulating oil+body shaping oil+abdominal massage cream+rosemary (? Yuan) leg weight loss: circulating oil+body shaping oil+leg massage cream+rosemary (? Yuan) Offset amount corresponding to empty essential oil bottle: 1. 50 yuan's empty bottles are: tea tree oil, grape oil, lemon oil and sweet orange oil. 70 yuan's empty bottles are: geranium, lavender, chamomile, sandalwood oil, 100 yuan's empty bottles are: rose oil.

During the activity, new customers who open cards in this beauty salon with nursing cards not consumed by other beauty salons will get the remaining nursing times of this nursing card (note: not more than half of the times of this card) and enjoy the preferential policy of normal card opening; Use empty bottles (or boxes) of other brands of skin care products to buy corresponding products in beauty salons. 1 empty bottle (or box) can get 10% discount, 2 empty bottles (or boxes) can get 8.5% discount, and 3 empty bottles (or boxes) can get 7.8% discount (note: the total number is not more than 3); Description: First, it can be aimed at old customers, and second, it can be aimed at new customers, using the concept of replacement to make customers feel valuable.

? Thirteen, binding method:

Trinity activities:

Full-price mask 280 yuan, a set of eye care at half price, a set of 455 yuan, 30% off, a set of summer mask, 572 yuan.

Real beauty salon activity planning 2 At the end of each year, major cosmetics brands compete to stage a promotion war. Especially after Taobao goes online, almost every year, e-commerce will use new records to prove business opportunities. Singles Day not only contributes greatly to the daily chemical line in the beauty industry, but also the professional line can't miss this business opportunity. Let's take a look at the recommendation of the beauty salon activity plan.

Activity time:

65438+February 2020 1

Location:

Major direct sales stores in beauty salons

Active object:

All new and old single female customers

Activity purpose:

It coincides with "Singles' Day", in order to make all single female customers feel the warmth of beauty salons and get a wonderful experience in this festival. During the "Singles' Day", combined with the season, climate and other issues, the beauty salon hereby launched promotional products such as hydrating, anti-drying and repairing, which were widely welcomed by female friends. I hope to take this opportunity to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and enhance their own consumer market share.

Activity promotion:

1, "Singles' Day" was originally a festival spread from the Internet, so the publicity should focus on network publicity planning. First of all, the publicity information about this activity was published in the beauty salon official website, the official Weibo and the forum. Publish the activity content on the internet about two weeks in advance.

2. During the activity, leaflets and coupons will be distributed in crowded places, streets and major commercial roads.

3. As long as customers spend a certain amount in the store two weeks before the event, they will issue holiday coupons and experience coupons. And decorate the entrance of the beauty salon, put up posters and hang banners at the entrance of the beauty salon.

Activity content:

1. Members of beauty salons can participate in this activity during the activity, and they can get a 20% discount with their membership cards and get a skin care experience coupon. If the points in the membership card reach 500 points or above, you can experience a moisturizing and hydrating project in the store for free with the membership card.

2. Non-member customers can enjoy 8.8% discount directly when they spend 288 yuan in the store during the activity. And give a membership card and a skin care sample provided by the beauty salon.

Precautions:

1, do a good job of registration at the front desk and record the customer's name and information.

2. Train employees in activities, in order to thank customers, tap their potential consumption power and stabilize customers. Therefore, in the process of activities, we should pay attention to every link from the customer entering the door to the end of consumption, keep smiling and be kind to others.

The real beauty salon activity planning Part III The end of 2020 is another day that all shopaholics are looking forward to. It's also a holiday for our singles. Of course, I also believe that all of you don't want to be single. I also hope to have a plan to say goodbye to being single. So Simplicity has prepared the following activities for you:

Activity theme: Tell your favorite TA loudly.

Activity time: 65438+February 2020 1 1.

Target audience: 18-40 single men and women.

Purpose of the activity: Since it is Singles' Day, we might as well hold a "Singles' Day Friendship" in the beauty salon, so that young single friends can find their favorite objects in the activity. And every friend who wants to participate in friendship wants to give his perfect side to each other, so let the beauty salon arm itself with all its strength. The beauty salon team carefully creates beautiful makeup for you. This is also an excellent opportunity for beauty salons to enhance brand awareness and increase customer trust.

Activity content:

Activity plan 1: It seems that I like you loudly.

During the activity, boldly say what you want to say to the object you like and give away beauty products. Successful people who express their love can also get "in pairs" and "for life" beauty packages in beauty salons. These love packages are prepared by beauty salons for consumers free of charge while stocks last.

These activities are free to participate. After purchasing high-end beauty salon products, all the guests present can get cosmetic samples and give them to their favorite partners. If the confession is successful, the two will go to the "Happiness Gate" to receive gifts from the beauty salon.

Activity plan 2: Happiness is within reach.

At the Singles' Day activity site of 2015 1 1 October11,100% of the customers who bought products at the site can get prizes. With such a high winning rate to stimulate consumers' desire to buy, every customer participant can participate in the lucky draw. The prizes are first prize, second prize, third prize and grand prize, in which the first prize is 30% off the selected product or card, the second prize is 20% off, the third prize is 10% off, and the grand prize is a small gift.

Here, Pristine would like to remind all merchants that the prize setting should be based on cost accounting. The first and second prizes can be designed more and distributed to customers in the form of easy tickets. Especially for new users, let them feel the benefits and reality of beauty salons.

Holding Singles Day promotion activities in an innovative and distinctive way is also a prelude to the next year-end activities to attract consumers to actively participate in beauty salon activities in the future. Of course, if beauty salons can really be lovers, there are also many beautiful women.