Many network celebrities on the internet are like a flash in the pan. They just appear and disappear in people's sight. The key to running your own online celebrity career is to release value for fans and attract their attention for a long time.

Pre-positioning is very important, and you need to determine your own style. To put it bluntly, it has its own unique characteristics. This positioning can be based on the following aspects:

1 interest, hobby

For example, if you like food, you can share your food experience online, make home cooking videos, and often communicate with fans. Slowly, you will become a KOL of home cooking.

Even if you like playing games, you can continue to share your game experience online and accumulate your own user base.

2 *** Identity and group

For example, if you are a treasure mother, you can attract the same treasure mother group as you by sharing your own experience in caring for your baby and constantly releasing value.

For another example, through the same occupation and sharing work experience, you can gather a group of people like you.

The key is to find people similar to you, constantly publish content, attract fans, build a community and build a sense of belonging.

Second, communicate through multiple channels and learn to operate.

1 master the propagation node

Make your content into text, audio, video and other forms.

Now there are many communication platforms: short video, live broadcast, self-media platform, social platform and so on. You need to radiate your influence through these nodes.

2 Accumulate contacts in the industry

The network hub helps you spread, such as hooking up big V-likes or forwarding them.

Big V often represents huge fans and traffic. If you ask them to forward it to you once, it will undoubtedly bring you huge traffic, and it is also a good endorsement of trust for you.

3 paid promotion

For example, raising a water army, buying fans, hype and media promotion. ...

In a short time, you can quickly become popular through hype, or you can ask some IP packaging companies to promote it. After that, you need to maintain your popularity and attract the attention of fans.

Third, learn to package yourself and maintain the public image.

This is a world of looking at faces. If you grow well, you will have certain advantages. But you don't have to feel inferior when you look ordinary. At least you can dress a little differently.

You need to constantly appear in the eyes of fans and learn to maintain your reputation and reputation.

Fourth, constantly strengthen their own competitive advantage.

This advantage can be face value, specialty, or your personal sense of humor. In short, you need a usable skill.

There are too many high-value people in this world. You need to learn to dress yourself up and have a little personality. You need continuous in-depth study and training to improve your talents.

Fifth, learn to build your own community and protect your fans.