1, brand: OPPO is a camera phone brand chosen by more young people. "Perfect beauty" is the essence of OPPO brand, which conveys OPPO brand's pursuit of perfection and its determination to achieve perfection. The ultimate beauty not only represents the pursuit of the ultimate, but also represents the pursuit of beauty and art. OPPO's brand mission is to create a beautiful life experience through exquisite products and innovative technologies. Brand core values: responsibility, user orientation, pursuit of the ultimate, result orientation.
2. Technology: OPPO has always attached great importance to technological innovation. By July, 20 16, the disclosure of the patent application of OPPO had entered the TOP 10 list of domestic local applicants, and this is the second time that OPPO has entered this list. OPPO publicly applied for 8683 patents * * *; There were 7576 applications for invention patents, of which 87.3% were for invention patents. For OPPO, its patents are more concentrated in the fields of taking pictures, rotating cameras, and VOOC flash charging.
3. Products: representing mobile phone OPPO R/KOOC-0//KOOC-0/s, OPPO R/KOOC-0/s plus OPPO R/KOOC-0//KOOC-0/s series, front/KOOC-0/6 million+20 million pixels, double. 16 megapixel camera with high resolution, making it more natural to shoot people during the day; 20 million pixel camera will be synthesized into 2.0μm super pixel by pixel aggregation technology in dark light, which will make people see more clearly in dark light; When taking pictures, the two lenses are intelligently switched according to the light, and combined with the newly upgraded OPPO gradient blur algorithm and photo optimization technology, the final photographer is clearer and the background blur is more natural. Cooperate with AI intelligent beauty and starry screen design to provide users with a better comprehensive screen photo experience.
4. History: In 200 1 year, OPPO brand began to register globally, and Chen Mingyong became CEO. In 2004, OPPO (China) Company was established. In the same year, OPPO Digital company was established in silicon valley, California, USA, to develop and produce blu-ray products. In May 2008, the first "smiley face mobile phone" A 103 was released and officially entered the field of mobile phones. The advertisement starring Korean actress Ji-yeon Cook became a classic. 2017165438+1On October 2nd, OPPO released full-screen mobile phones R 1 1s and R1s Plus.