Song Shanmu has been a naughty boy since he was a child, and getting into trouble is his daily compulsory course. God gave him an unusually strict father, and he added a stick when he made a little mistake. His father told him to do one thing, regardless of the process, only considering the result. If he doesn't do well, have a good fight. Many years later, he will be more meticulous and patient than his peers, and will do things well with 100% input, because he knew from an early age that laziness has no good fruit to eat.
Father has his own set of "simple success". His father taught him to learn bicycles by hand, while teaching and chatting with him: "Son, bicycles are easy to learn. Just keep your back straight, keep your eyes on the target, and press your feet hard. Remember these three points and you will learn. The same is true of being a man. Success is like riding a bike. You just stare at the front, you have a direction, you have a goal, but it is futile not to exert yourself under your feet. " Until now, Song Shanmu has always mentioned these three sentences to employees. He said: "People who have no ambition always yearn for it, and they will not suffer if they don't take action. No matter how ambitious they are, they will also draw cakes! "
198 1, Song Shanmu was admitted to the Mathematics Department of Liaocheng Normal University. He still didn't like studying when he was in college. His father spent two months' salary to buy him a camera, and since then, he has been addicted to taking pictures. During extracurricular activities, he set up a stall in front of the library, took photos of his classmates and set up his own photography association.
When he was a sophomore, his father wrote to let him stand on his own feet. He came up with many ideas to make money, such as printing some bookmarks and selling them to others for only 20 cents. In this way, he earned 35 yuan in the first month, which is almost the same as his father's salary in a month. Near graduation, Song Shanmu held a personal photography exhibition, which was very famous in the school and caused a sensation. Now, Song Shanmu finally realized his father's painstaking efforts and persistence. His father contributed a lot to his success today, but when he woke up, his father was separated from him forever. Menu in case of disaster
1991August, Song Shanmu came to Shenzhen, and his motivation was simple-to buy a cheaper computer. I didn't expect my wallet to be stolen just after getting off the train. In desperation, he had to sleep on the lawn opposite Shenzhen Bookstore, which is now the site of Wang Di Building. Born strong and optimistic, Song Shanmu looked at the moon in the sky and thought: The moon and the sun always shine their light and heat on the earth without stint. If one day, I have my own business, the name is "SUNMOON (Japanese and Japanese English)." -This is the origin of the name Sam Training.
The next day, Song Shanmu used his last few dollars to go to a snack bar for breakfast. While eating, he accidentally caught a glimpse of a computer in the back room, but the menu in the shop was handwritten and scrawled. Since there is a computer, why not print the menu but write it by hand? I didn't know the boss would not use it until I asked! Enthusiastic Song Shanmu immediately printed a copy for the boss. Through this incident, he found that although ordinary people can afford computers, most of them can't use them. This is by no means an individual phenomenon, but a common phenomenon.
Later, he found a job as a computer programmer in an electronics factory and met the opportunity to write financial software packages for a large enterprise. After a month of sleepless nights, Song Shanmu completed the task with good quality and quantity ahead of schedule, thus digging the first bucket of gold in Shenzhen-40,000 yuan. Work hard and have a unique vision.
Song Shanmu returned to Shandong, resolutely resigned as a university lecturer and returned to Shenzhen. He remembered an example of a restaurant owner who couldn't use a computer. In Shenzhen, ordinary people can afford to buy computers, but few people can use them. They want to learn how to use it, but no one teaches them. This is just a blank spot in the market. As the saying goes, "it is better to teach people to fish than to teach them to fish", and people's needs are always successful! So he came up with the idea of "training computer engineers in China". Keep your word and never delay. 199 1 year1month, Song Shanmu rented a classroom. That night, he cut A4 paper into nearly 100 pieces of paper, wrote down "Computer training, charging 80 yuan" with a ballpoint pen, and stuffed it into residents' mailboxes and doors overnight. A few days later, he welcomed his first student. Without manpower, he was too busy to make propaganda in class, take registration, assemble computers, compile teaching plans and print teaching materials. The efforts during the pioneering period won the recognition of the students.
In order to expand publicity, Song Shanmu also thought of a coup-advertising in the cinema. Once, in the most famous cinema in Shenzhen-Nanguo Cinema, the audience often heard "Sam trained a teacher, and someone was looking for him outside!" Broadcast like that. In this way, people who often come here to watch movies will soon know that there is a computer school called Sam Training.
So far, many of Song Shanmu's views have not been abandoned. Go to Shenzhen, Shanghai, Beijing, Hangzhou, Qingdao, get off the plane and get out of the railway station, and you will definitely see a person holding a big sign that says "Sambucus training meets XXX". How do airport security say you pick people up every day? That person will ask, "No?" Original enterprise management mode
Song Shanmu's chain schools have spread all over the world-Hongkong, Shenzhen, Beijing, Shanghai and Jinan, as far away as Britain, Japan, Canada and the United States. Samwood Education Group ranks alongside Haier and Huawei in the official website. Song Shanmu wears the hat of doctor of management from Cambridge, England, and has two dazzling auras of "civilian educator" and "industrialist".
Even so, what he values most is the management experience summed up over the years. Song Shanmu has business talent and good business intuition. In management, he dares to exclude public opinion, not only books, not idealism, not profit. It's easier said than done. Some entrepreneurs have to look up Chunqiu Laozi and Zhuangzi and Harvard Business when they encounter problems, but Song Shanmu dares to despise these dry printed materials, dare to return to common sense in theory, find another way and "invent the wheel" again.
For example, Sam training adopts the direct chain operation mode of "fast food restaurant". In terms of service, Sam Training puts students first, and introduces the service concept of "students are God" and the service measures represented by Sam etiquette.
Song Shanmu attached great importance to execution, and he created a set of advanced management models, such as "meter" management structure, "nano-management rule", "24-hour reply system", audit and inspection system, walking management, and "HWWC" and "QMW" principles that quantified and clarified the task description, among which "nano-management rule" was popularized by the Central Party School.
Moreover, Sam Training has gradually formed its own profound corporate culture in the long development process, and it has become the constant value standard and code of conduct of Sam people, permeating every move, word and deed of Sam people. As soon as the employees of Sam joined the company, they were instilled with the spirit of "dedication, trustworthiness, innovation and enterprising" and the concept of gratitude, which became the values of the company, and produced strong cohesion and centripetal force, which made all the branches of Sam Training "scattered in shape but not scattered in spirit" and built a solid whole, moving forward synchronously.
In addition, the broad personal development platform has cultivated the high loyalty of the faculty, the "stove principle" has cultivated the strict self-discipline of the faculty, the perfect training system has shaped the self-management of the faculty, and the highly unified school image has cultivated the sense of honor and belonging of the faculty.
Song Shanmu has great ambitions. His short-term goal is to "liberate" all of China, and his long-term goal is to make Shanmulian exist everywhere with the sun and the moon, and stand on the moon and watch the blue flag of Shanmulian flying everywhere on the earth. Song Shanmu is a star figure in people's minds, and he proved his existence to the world with his unique thoughts.
Song Shanmu is also the biggest fan of the Spring Festival Gala. He has been paying attention to the Spring Festival Gala for six years!
Corporate Public Relations Activity Planning Case Template 1
I. Market analysis
(1) Enterprise Macro Environment and In