0? 2? 0? 2? 0? 2? 0? Speaking of pharmaceutical training, there are quite a few topics. Pharmacy is a very professional industry, so pharmacists often need a lot of training, but what kind of training is what pharmacists want? Classroom training? Bring the new and the old? Self-study exam? Outdoor expansion? Fun and education? How effective are these trainings? Which effect is the best? After all, what kind of training does a pharmacy need? To find the answer, we should start with the essence of training-learning. The study we are talking about here is not the study in school, the purpose of study in school is to pass the final exam; There is only one purpose for us to study here-to apply what we have learned and to produce greater benefits in practical work. To achieve this goal, we must add a new concept to our training concept: training is not formal, and training forms serve the results! Therefore, whether it is classroom-style, bringing new and old, expanding training, or taking exams after self-study, these are not the most important. The most important thing is to be effective. In order to achieve this effect, we need to take different forms for different training contents. What are the contents of pharmaceutical training? Generally can be divided into the following categories: 1. 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? The author has been engaged in the training industry for nearly ten years, providing management consulting services for hundreds of enterprises. We have done statistics, and more than 80% of enterprises' unsatisfactory performance is due to the same reason: employees' basic skills are not solid. "The Art of War" said, "Whoever hits and wins depends on the correct combination and surprise." Diversification, personalized service and differentiated marketing all belong to the category of "extraordinary success" in my opinion, but the basic skills belong to a part of "precise combination". (For other discussions about Qisheng Zhenghe, please refer to the author's article "Let's talk about sales and marketing") What are the basic skills of products? For example, as a shop assistant, it is one of the basic skills to memorize the instructions for all the first products and Class A products in the store. The description of a product contains all the selling points of this product, even including the combination of drugs and related sales (for example, article 6 of the description of amoxicillin describes the combination of Helicobacter pylori and Helicobacter pylori). And these are often used in the first-line sales process. For the study of these knowledge, whether it is self-study or classroom teaching, it can play the role of starting from the beginning (the trainer will only list one item in PPT and then pass it by, and the rest of the effort will depend on the students to practice in class), but these basic skills are boring, boring and easy to give up, and the final effect still depends on the supervision and assessment of enterprises. The author designed a grading assessment system for salespersons for many enterprises. Shop assistants are divided into trainee, one star, two stars or even five stars, and each level has different assessment criteria. In the assessment of "trainee clerk promoted to one-star clerk", it is very important to be familiar with the product manual, which is realized through the sharing of morning meeting, evening party and sales slack field. After the actual test, the running effect of the system is still very ideal, which has brought remarkable benefits to the enterprise. This can also prove the importance of basic skills to enterprises from one side. So, to sum up: for the basic skills of products, the cultivation and teaching of teachers are on the one hand, and more importantly, they are constantly shared, recited and evaluated, which is very important. Here, the author shares with you a good method of product basic training that he often uses: Have you heard the song "Three Disciplines and Eight Notices"? "Three Disciplines and Eight Attentions" is known as "the first red classic song", which has been sung for many years and can be heard on many important occasions. However, little known is that the melody of this military song was born before it was born. And as early as the National Revolution, different versions of songs created with it were widely sung in China. Zhang, Feng Yuxiang and even Zhang Zhidong and Yuan Shikai's troops have sung such songs, but the lyrics are different. Its music source comes from Germany's "Training Song of German Emperor William". There is a strange question. Why do the old and new armies use such songs to educate their soldiers? Because in the past, all the people who joined the army were children of working people and peasants, and everyone could not read, so it was difficult to learn military discipline. So some people wrote military discipline into songs and sang it to each other to deepen their memories. In fact, this method can be integrated into the basic training of shop assistants: write down the selling points and characteristics of products-that is, marketing in one sentence, which rhymes fluently and is loved by shop assistants, and the effect is naturally guaranteed. Second,? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2 Medical knowledge training As a pharmacy major, medical knowledge is also essential. These are also the main components of pharmaceutical training content. Today's pharmaceutical affairs management is moving towards "professionalism, service, love and management (showing authority by professionalism; Facilitate with services; Caring for customers with love; Reduce costs with management). Therefore, professional ability is one of the necessary abilities of shop assistants. However, medical pharmacy is a highly specialized subject after all, and it will take several years to go to college, but it is still studied according to the major. In this respect, friends who have no experience in medicine or pharmacy will have difficulties in learning, especially in the dialectical aspect of Chinese medicine. Therefore, the selection of trainers in medical training is a very important thing. The training industry often says that "the third-rate teacher complicates the simple truth; "First-class teachers tell complicated truth simply, tell a true story and pass it on to thousands of books falsely". Those who complicate simple things are likely to be "big fools." From this aspect, choosing a suitable teacher has become the key to the training of medical and pharmaceutical knowledge. So how to choose? I'll give you a suggestion: it is essential to communicate with the training lecturer face to face before the lecture. Tell you a story. Once I went to a store with my colleagues to discuss training cooperation with my boss. At that time, the boss asked a question: "What is the simple and clear distinction between wind-heat cold and wind-cold cold cold for the clerk?" Answer: "Do you have any reference for sore throat? "The boss was overjoyed and the cooperation was successful. What do you mean "a true story, a false story about thousands of books"? Here it is. This is not to say that other symptoms are not important (those are equally important), but the key lies in so many symptoms, such as thick nose, coated tongue, somatosensory sensation, cold and heat, five elements producing symptoms, and four diagnostic parameters ... The clerk without foundation can't accept it in a short time (he has been dizzy for a long time, so he needs to call the hospital 120). Done in one sentence, simple and clear, easy for the clerk to remember and easy to use. If you have the ability to remember more symptoms, it will improve the accuracy of diagnosis; Even if you can't remember that much, it has already met the requirements of actual sales. In addition, one more thing, the content of the lecture can not be ignored. The author has contacted many terminal pharmacies. Many bosses and managers will invite doctors from local hospitals or health centers for training. It's not that these doctors' professional ability is not strong, but the key problem is: there is a difference between pharmacies and hospitals, and there is a difference between store goods and clinical drugs! On one occasion, an enterprise paid a large sum of money to invite experts from X Institute to give lectures. For half a day, the explanations of Meniere's disease were all tumbling down, with lotus flowers in the mouth and stars in the sky. The students were fascinated by it, lingering, infatuated and unaware of the taste of meat. But when I returned to the store, I had not met such a customer for three years. This kind of content training, the author thinks "can rest." Finally, to sum up, I make a suggestion: the training of medicine and pharmacy should pay attention to the selection of lecturers. Courseware should be reviewed in advance, and the instructions for drug use, including joint drug use and associated sales, should fully conform to the actual products sold in the store; The teacher's explanation should be concise, easy to understand and hit the nail on the head. Therefore, the conversation before training must be done! If necessary, ask a few questions on the spot or let him talk about the courseware for ten or twenty minutes. Don't feel embarrassed or disrespectful to the lecturer. Real gold is not afraid of fire, and it is not known whether it is a mule or a horse until it is gone. After all, stores spend money, time and energy on training. If one or two unprofessional teachers spoil the clerk's appetite for learning and don't like training and learning in the future, then the enterprise will lose more than that training fee. Privately, if all bosses do this, all the lecturers who play tricks in the Jianghu will change careers. The industry has been purified, and I can see more oil stars in my rice bowl. What does the old saying say? "Adults achieve themselves", add a sentence "mutual benefit and win-win". ) 3.？ 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2? 0? 2 Sales skill training Sales skill training is also an important part of pharmaceutical training. But to be honest, if you score, few companies can pass. Why? Because sales skills training is "detailed, miscellaneous, annoying and shameful". What are sales techniques? Let me ask you a question first. We have mastered the basic knowledge of drugs and the knowledge of pathology, pharmacology, medicine and pharmacy. Are we sure to sell these medicines? The answer is of course no! Why? Because-if a drugstore clerk wants to do a good job, he must have "three knowledge". Which "three senses"? Know people, diseases and medicines. It is difficult to sell good medicine unless the problem of knowing people is solved! Knowing people is part of sales skills.