Dongfeng Licheng is full of spring and its business is booming. Autumn comes and winter comes, and time is gilded.
On February 28th, 2002112, the opening ceremony of Fan Hua Shuhao BYD Ocean Network 4S Store was held grandly!
Fan Hua joined BYD in 2008 and made great progress and breakthrough. Now, four stores are open at the same time:
Fan Hua BYD New Energy-Pudong Flagship Shop
Fan Hua BYD New Energy —— Baoshan Shuhao 4S Store
Fan Hua BYD New Energy-Pudong Garden City Experience Shop
Fan Hua BYD New Energy-Changning Longzhimeng Experience Shop
On-site check-in
Guests sign in in an orderly manner
Sanjiang welcomes guests to the door, and the department store is full of satisfaction. Ruishi welcomes guests and gongs and drums announce good news.
Opening dance
In a wave of exquisite modern dance, the celebration officially began.
Leadership speech
Speech by Qiu Shengbing, Director of Shanghai Fan Hua Shuhao Automobile Sales & Service Co., Ltd.
Speech by Wang Bo, Director of BYD Passenger Car Shanghai After-sales Service Division.
Speech by Guo Lei, Shanghai Regional Operation Manager of BYD Auto Ocean Network Sales Division.
ribbon cutting ceremony
Director and special guest of Shanghai Fan Hua Bookstore * * * attended the ribbon-cutting ceremony to witness this historic moment and express their best wishes to Fan Hua Bookstore.
lion dance
Shi Xiang eats green food, and his financial resources are rolling in. Director Qiu Zong and Director Gao Zong of Shanghai Fan Hua Shuhao Automobile Sales & Service Co., Ltd. made the finishing touch for Ruishi, and Shi Xiang sent a blessing of "prosperous business, prosperous business" to Fan Hua Shuhao.
Dance performance
The beautiful dance brought an extremely pleasant visual feast to the guests present and eased the tense atmosphere at the scene.
Delivery ceremony
As a best-selling model, Song PlusDM-i has been favored by the majority of car owners since its listing.
At this important moment, Mr. Liu, the general manager of the bookstore, delivered the car to eight car owners on the spot and sent his best wishes!
Car owner sharing
As the owner's representative, Athena Chu bluntly said that the dolphin was the first car in his life, with exquisite appearance, sufficient internal space and full sense of science and technology. It was love at first sight and the test drive was decided.
Exhibition hall environment
After sales service desk
Rest area
Repair shop
In addition, we also invited Xiong Yunlou, general manager of BYD Pudong flagship store in Fan Hua, Shanghai, to discuss the changes brought about by the rapid recovery of the auto market and the opening of new stores.
Q: Can you introduce the BYD 4S store in Fan Hua?
Shanghai Fan Hua BYD was founded 13 years ago, with two BYD 4S stores located in Pudong North Road and Baoshan Yanghang Town, Gaoxing, Pudong, Shanghai, and three city exhibitor supermarkets located in Lan Sen Garden City, Minhang North Song Road and Changning Dragon Dream, respectively. Shanghai Fan Hua has been adhering to the five-heart service commitment of being attentive, dedicated, sincere, careful and sincere, bringing customers a whole-hearted satisfaction experience of peace of mind, peace of mind and comfort. It sells more than 2,000 BYD new energy vehicles every year, and has won many awards such as BYD's national excellent dealers, top ten excellent merchants with national customer satisfaction, champion merchants in East China and BYD's comprehensive management satisfaction evaluation, ranking first in East China in 20021Q3 and fifth in China. Shanghai Fan Hua was awarded the 3A-class enterprise of abiding by contracts and keeping promises by Shanghai Automobile Industry Association. 202 1, Fan Hua, Shanghai was selected as the pilot enterprise of new energy vehicle service standardization in Shanghai.
Q: In this year's epidemic, what measures have been taken in the store to ensure the normal sales operation?
When the epidemic broke out, BYD in Fan Hua followed closely and cooperated with the government's epidemic prevention measures, and responded quickly to the vaccination of employees, with the vaccination rate approaching 99% (a few employees were not suitable for vaccination for the time being). The rest of the work is carried out step by step, and there is no obstacle to the sales and operation of the store during the epidemic.
Q: How do you think dealers should seek new growth opportunities from the existing market conditions?
? ? At present, the market share of new energy vehicles has grown rapidly, from less than 5% before to more than 15% this year, with Shanghai accounting for nearly 40%. As a dealer of BYD's new energy vehicles, our growth opportunity is to firmly grasp every opportunity of channel expansion of manufacturers, do a good job in daily management and sales, maintain customer satisfaction, operate the customer circle, and make full preparations in personnel training and hardware investment. Growth will naturally erupt.
?
Q: How do you think horizontal businesses such as finance and insurance should be deeply integrated with new car sales and after-sales service in order to comprehensively increase the unit price of customers?
? In terms of financial promotion, BYD's interest-free financial policy is the main policy, supplemented by long-term bank loans, and timely training and exchanges in financial activities are carried out. At present, the insurance business can basically guarantee in-store insurance. The new car sales and after-sales fit mainly rely on customers to pull the WeChat group and bind our official WeChat account to achieve seamless docking. After more than six years of continuous accumulation, at present, our high-quality member customers are nearly 5000 batches of customers, and the communication group has more than 8000 riders;
Q: What experience can you share in obtaining customers and maintaining customer relationships by relying on Internet tools?
? To maintain the customer experience, our main implementation strategies are: tie the iron camp for a long time, organize regular activities for riders, attract WeChat riders and follow up and answer customer questions in time, and set up customer registration rewards through the official WeChat account platform. It takes time to produce compound interest effect, which makes our customer base more and more huge and quality customers more and more accurate.
Q: The overall growth of BYD stores in 2022, does a single store have concerns about sales?
We will mainly consider continuing to innovate store-side services, increase investment in personnel quality and professional training, and strengthen the control of service process details. I am mainly worried about the slow increase of manufacturers' output, low policy stability and frequent big changes.
Good times are always fleeting.
Finally, I wish Shanghai Fan Hua Bookstore BYD Ocean Network 4S Store.
Business is good, the future can be expected!