The tempering of the market is the best way to become a talent.

There was once a domestic buyer who lost more than 4 million yuan to the company in a business.

This is because the buyer lacks financial knowledge.

Actually? It's really hard to find a good buyer now. He Yuqiang said.

Several recruitment information of his company were typed out, and there were very few candidates.

So what? Many jobs that should have been undertaken by buyers are now undertaken by brand managers. Dong Yan, director of Zhonghe Fashion Planning, said.

Although they have the qualities that some buyers should have, they are not very professional after all.

In fact, at present, the vast majority of domestic buyers are transformed from sales or designers, which is far from European and American buyers.

For example, salespeople have strong market analysis ability, but lack aesthetics and grasp of fashion.

? There has been a shortage of people in this line. Wang Xiangsheng said that the buyer is a very professional profession, and training is not a simple process.

? As a qualified buyer, you need to master the knowledge of market, finance, statistical analysis and so on. ? Yao Xiaoyun said,? I also know about fashion design and have keen fashion insight. ?

Bu Hong, director of clothing merchandise department of Xi 'an Liangdian, said: Buyers' aesthetic taste and market sense of smell are indispensable. They need rational thinking and perceptual vision. ?

However, in Yao Xiaoyun's view, there are two kinds of talents who are suitable for the transformation to buyers: designers with artistic skills and salespeople with keen analysis ability of sales data.

In fact, most of the students trained by Shao Ligang come from enterprises and have many years of experience as designers and salespeople.

Unlike Yao Xiaoyun and Shao Ligang, Chen Geng became a buyer by accident.

After living in Japan and Britain for more than ten years, Chen returned to China in 2002 and began to make overall image packaging for artists. In this process, she found that there were too few fashion brands that really suited China artists, and she had to go to various countries to find corresponding brands.

This allowed her to see a brand-new business opportunity. In 2003, she opened the first buyer's shop in Beijing, and later opened a company to introduce foreign brands from all over the world.

Since then, she has embarked on a career as a buyer.

Before doing this job, Yeung Yi, the buyer, worked as a shop assistant for several years, and then did a data survey for several months before the boss gave her this purchasing task.

Li Yeyan, who travels between several major clothing suppliers in China every day, first worked as a designer in a clothing factory after graduating from fashion design.

Once on the Internet, she learned that a well-known clothing store in Fuzhou wanted to recruit an assistant clothing professional buyer, so she applied. Naturally, from June 5438 to October 2007, she became an assistant to a professional clothing buyer. In May 2008, Li Yeyan officially became a professional clothing buyer.

As soon as she is free now, she will charge in time, keep abreast of the latest fashion trends, constantly improve her personal taste and cultural accomplishment, and turn it into a judgment on the market.

? I can be a buyer in Fuzhou, maybe I can only be a buyer's assistant in Shanghai and other places, and I still have a lot to learn. ? She said.

Similarly, from the designer to the buyer, the buyer Echo Gao also finds out the reasons for the best-selling and slow-selling styles from the simple creativity to the full consideration of market demand and cost control, and buys back the most ideal products.

? The clothes that buyers buy are not for themselves, but for consumers. The quality of fabrics and accessories, the characteristics of yarns and the discrimination of fashion trends all require at least three years of experience in the clothing industry to master. ? Shao Ligang said.

Obviously, buyers can't be cultivated in a day or two.

? In foreign countries, you can't be a professional buyer without being a buyer's assistant for several years. ? Chen Hao said.

According to the statistics of a fashion design agency in the United States, it will take at least five years for a buyer without systematic training to meet the basic requirements of a buyer.

Most foreign fashion buyers are trained by fashion trade majors, and universities have also set up related majors, such as Maraoni Fashion Institute in Italy.

It is understood that the buyer courses offered by foreign universities include: buyer strategy, textile, trend analysis, data analysis, market strategy, financial management and so on.

However, few domestic colleges and universities offer buyers' majors. At present, only some private educational institutions offer training courses for clothing buyers.

Gu, a professor at Donghua University, said that domestic clothing colleges and other institutions can offer such majors, but in the process of training, it is necessary to attract industry experts to join the ranks of training buyers.

Zhao Ping, Dean of Fashion Design College of Beijing Institute of Fashion Technology, said? The buyer is not a theoretical major, so it is difficult for the students trained by the school to simulate the concept operation to be competent for the buyer's job. Schools also lack practical cases and teachers. At present, the training method is to invite graduates who are buyers in enterprises to return to the classroom to teach students. ?

In fact, many domestic buyers are trained by enterprises themselves.

For example, Wan Jing's clothing company, their buyers are all trained internally.

For those who want to be buyers, buyers must start with the most basic work: mastering industry professional knowledge, understanding basic operating norms, collecting a lot of industry information, improving communication and coordination skills and so on.

And then what? Students who have just graduated from the Institute of Fashion want to be clothing buyers. We will tell them that they might as well start as display designers and gradually enter this industry. ? Wang Yueyan, director of market operation of Zhonghe Fashion Vocational Training Institute, said.

This is because the work of exhibition designers is closely related to brand, market and sales, and they have a deep understanding of products and often communicate with buyers in their work, so it is easy to change in the future? Fashion buyer? .

Chen Geng suggested that excellent international professional buyers usually start from shopping guides and store managers in retail stores. They are in direct contact with consumers, familiar with the retail market and understand the needs of consumers.

? In a sense, shopping guide has the first condition to become a professional buyer. ? Chen Geng said that to build a real mobile phone system, we might as well start with the simplest and most elementary shopping guide training.

Yao, for those friends who want to be buyers, they should lay a good foundation, know more about the market and local humanistic preferences, have both sensibility and rationality, cultivate a pair of discerning eyes and make sharp moves at the right time.

As Wang said,? Without market tempering and systematic training, it is difficult to be competent. ?

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