What exactly is management? Management is the process of setting goals and investing resources to ensure the completion of goals. The first idea after becoming a manager is to succeed by team rather than by yourself.
From graduation to now, I have won many outstanding individual awards, but few outstanding team awards. After listening to Mr. He Chuan's class, I realized, because I haven't learned to succeed by team instead of by myself. I used to think that managers should set an example and do everything by themselves, and then tell employees how to do it. This is inefficient and the growth of employees is not fast.
In fact, what I want to know is what the role of managers is. The role of managers is to effectively acquire, deploy, apply and control all available resources (including manpower, capital, information, facilities, factories and equipment, etc.). ) achieve results.
Generally speaking, the core of management is resource management:
1, acquire resources-manage upward;
2. Deploy resources-plan management;
3. Application resources-executive management;
4, control resources-results management.
In terms of resource management, my worst thing at present is actually upward management. Because of the recent summary of half a year, the performance in the first half of the year was basically based on the completion of indicators, but the assessment results given to me by my superiors did not meet expectations. I was depressed and reflected. I think the biggest problem is that there is too little communication with leaders in the first half of the year. I have no idea what he expects of me, so the final result is not what he wants. Fatally, my assessment result is the ceiling of the department, and the assessment result of my staff must not exceed the assessment result of the department. Now because I didn't do my upward management well, my friends below suffered.
All this has a chain reaction.
Because the direction is wrong, everything is in vain. I don't know what the expectations of the leaders are, so the plan is not based on the goals that the superiors think, and the implementation and results are even more deviated from the goals.
So it is important to confirm the goal with the superior. After the goal is clear, get resources through upward communication, so as to provide the team with enough ammunition to achieve results.
Customers and achievements mainly come from the front line, and the use of resources should also be concentrated in the front line.
Teacher He Chuan cited 1 a particularly good case.
Starbucks waiters can pour out 10 cups of coffee every day. Teacher He Chuan drinks coffee at the Starbucks flagship store of AVIC Jiufang Shopping Center. Because I didn't pay attention to taking the wrong coffee, Mr. He Chuan took it to the waiter and said it was wrong. Please make another drink. The money taken by mistake is on me. The waiter at Starbucks told him with a smile, it's okay, this cup of coffee is on me.
Teacher He Chuan was greatly moved. The service behind this is because Starbucks gave the waiter a core resource, "10 cup of coffee every day", so the waiter made another cup of coffee for Teacher He Chuan without any burden.
This case tells us, don't just tell employees that you should serve customers attentively, but directly allocate enough resources to employees so that they have the resources to serve customers.
This also reminds me that to improve the service quality of restaurant waiters, I can give them three gift rights every day.
What resources do frontline employees need?
There are roughly the following categories: tool resources, training resources, data resources, budget resources, decision-making resources and so on.
Or take the restaurant waiter, tool resources are marketing management tools, such as using corporate WeChat to send coupons to customers; Training resources are to provide a complete set of training for waiters and let him know what a good waiter is like; Data resources are the order quantity and repurchase rate of each dish in the store; Budget resources are what I just said, giving him three rights to deliver meals every day, three are budgets, and which customer is the decision-making resource.
Provide employees with whatever resources they have. The most important step is to make the work of front-line employees easier.
The simplest example is why the efficiency of the army is so high, that is, soldiers simply carry out instructions.
This is also the sop that Internet companies often say. If the work is divided into sufficiently detailed workflows, employees can get better results as long as they follow the processes and standards.
Of course, if your subordinate is also a manager, you can provide him with some frameworks for him to dismantle. The key is to make each level very clear about what their work content is.
Finally, let's sum up, what is management:
1, clear goals: the core goals that teams and individuals must accomplish. If the direction is wrong, it will be in vain.
2. Make a plan: Make a plan according to the core objectives and match resources. Take stock of resources, find the resource gap, match enough resources, and ensure that the goal can be achieved.
3. Incentive execution: in the process of execution, track the use of resources. Check for leaks and fill gaps, and make timely adjustments.
4. Get the result: the key node to ensure the output of the scheduled result. We should pay attention here, don't be biased, and invest resources in other places, which doesn't match the goal.
5. Optimize the process: perform the process iteratively according to the results. We can achieve our goal with less resources next time.
6. Feedback evaluation: evaluate the right to use resources according to the results. Ask the superior to make a clear evaluation, and also give feedback to the subordinates to make a clear evaluation of the use of resources!
Management is like sailing, with clear goals and no deviation; Resources should be sufficient, or you can't reach your destination; Different crew members should have clear instructions and allocate resources in place, otherwise 1+ 1 cannot be greater than 2, and the sailing speed will be very slow.
Related suggestions:
I. Management articles
Ensure the effectiveness of the plan from top to bottom.
Don't discuss the rationality of the goal with your boss. Discuss the rationality of resources with the boss.
Personal goals and team goals continue to be unified, and both sides can go far.
As a manager, do you know the difference between business goals and management goals?
If you don't talk about target management, you are playing hooligans!
Managers must learn: how to achieve performance? Upward management is very important.
Management promotion: master system management methods from manager to director.
Management promotion: from employees to managers, you think you are setting an example, but in fact you are just tired.
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Managers must learn to know people and make good use of them. Are there any lazy ants in your company?
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Managers must learn to know people and make good use of them. Did you choose the right person?
Managers must learn that a good management system makes bad people better.
Managers must learn: What is the essence of management?
Managers must learn: five magic weapons to stimulate goodwill.
Second, business articles.
People in the workplace must learn: the amplifier of omni-channel marketing of enterprise energy model
People in the workplace must learn: 1 sales formula +3 marketing magic weapons to make sales soar.
People in the workplace must learn to build enterprise energy models and explosive products!
People in the workplace must learn: four product pricing methods of enterprise energy model! Guess who can pay a high price
People in the workplace must learn: five marketing theories of enterprise energy model! Better be the head of a chicken than the tail of a phoenix.
Five principles of consumer psychology that people in the workplace must learn! You should use lady cream to maintain your lady face.
Five behavioral economics principles that people in the workplace must learn! Don't buy the best, only the most expensive.
Five microeconomic principles that people in the workplace must learn! Save your wife or your mother first?
Five macroeconomic principles that people in the workplace must learn! Work/kloc-can't afford to buy a house in 0/00.
Re-recognize the product life cycle and do the right thing at the right time.