1, open class+course briefing

The purpose of public welfare lectures is to make parents have a sense of trust in the professionalism of training institutions, so don't advertise in the early stage, just explain the ways and means of family education. Advertising is the purpose of course introduction. The cycle of course briefing should also be well grasped, the maintenance cycle is too short, and parents have not yet generated trust; The maintenance period is too long, and the child has passed the registration age. Training institutions exist for profit, and open classes are just a method, and the ultimate goal of enrollment is achieved through course teaching.

2. Free experience class

The sales principle of "taste before buying" is also applicable to education and training institutions. On the one hand, offering free experience courses can show the confidence of training institutions and subconsciously tell customers that our courses are very effective and don't worry about auditioning in advance; On the other hand, parents can also see the effect of the course in the form of experience class, which will generate greater trust and improve the probability of on-site registration.

3. follow the trend.

Simply inviting people to experience courses is sometimes not so easy, so training institutions need to use various activities to invite them to their homes. Of course, the activities here can be festival activities or various preferential activities planned by the training institutions themselves.

For example, preschool education training institutions can use various well-known festivals at home and abroad to hold some parent-child activities to attract children to invite parents, killing two birds with one stone. More importantly, they can communicate with parents after the activity to promote class registration. Children have special teachers to take care of them when they play, so that parents can communicate with you with peace of mind.

Step 4 introduce

Referral is the lowest cost but the highest success rate of all enrollment methods. The feature of recommendation is that customers trust the brand more than other ways, which requires more attention in the daily service of old students.

The premise of recommendation is that the old students themselves should have enough trust in the brand, which requires a long-term maintenance process, such as communicating with customers in time, patiently communicating the problems that arise, and gradually generating trust.

Step 5 give small gifts

Residents' communities conduct surveys around the campus of schools or training institutions, and each community has corresponding express delivery points, fruit shops or supermarkets. Therefore, enrollment cooperation can also adopt the same method, which can be to post enrollment posters in stores, provide certain gift guides and add micro-signals.