1, bringing more clicks and attention;

2. Bring more business opportunities;

3. Establish industry brands;

4. Increase the breadth of the website;

5. Enhance brand awareness;

6. Increase the exposure of the website;

7. According to the key words, provide relevant introduction through creativity and description.

Search engine marketing is to deliver marketing information to target users as much as possible according to the way users use search engines and the opportunity of users to retrieve information.

According to the principle of search engine promotion, search engine promotion can be realized through five basic elements: information source (web page), search engine information index database, users' search behavior and search results, users' analysis and judgment of search results, and clicking on selected search results. The research and effective realization of these elements and the information transmission process of search engine promotion constitute the basic tasks and contents of search engine promotion.

In fact, the most important thing is to do a good user experience. Baidu's algorithm has been improved and upgraded, paying more attention to the user experience. Doing content well and doing high-quality content is king.

Extended data:

Characteristics of scanning electron microscope:

1, search engine promotion mode can not be separated from corporate websites:

Generally speaking, search engine promotion, as a common website promotion method, is rarely used without establishing a website (sometimes it can also be used to promote online stores, corporate yellow pages and so on. ). Search engine marketing needs to be based on corporate websites, and the professionalism of corporate website design directly affects the effect of online marketing.

2. The information transmitted by search engines only plays a guiding role:

What a search engine retrieves is the index of web page information, which is generally only a brief introduction of a website/web page, or part of the content that the search engine automatically crawls, rather than the whole content of the web page. So these search results can only play an "introduction" role. How to show attractive index content to users and how to attract users to the corresponding web pages to obtain information according to these simple information, and whether the website/web pages can provide users with the information they expect?

3. Search engine marketing is a user-oriented network marketing method;

No enterprise or website can force or induce users' information retrieval behavior. What search engine to use and what information to retrieve through the search engine depend entirely on the user himself, and which web pages to click on in the search results also depends on the user's judgment. Therefore, search engine marketing is user-oriented, which minimizes the nuisance caused by marketing activities to users and is most in line with the basic idea of network marketing.

4. Search engine marketing can achieve high positioning:

One of the main characteristics of network marketing is that it can accurately analyze user behavior and achieve high positioning. Search engine marketing has a better function in user positioning, especially in keyword advertisements on search results pages, which can be highly correlated with the keywords used by users in search, thus improving the degree of attention of marketing information and ultimately achieving the purpose of improving the effect of online marketing.

5, the effect of search engine marketing is the increase of website visits rather than direct sales:

It is important to understand this feature, because the mission of search engine marketing is to get traffic. Therefore, as the main means of website promotion, it is not by search engine marketing that you can decide whether the traffic can finally be converted into income. This shows that increasing website traffic is the main content of network marketing, but not the whole content.

6. Search engine marketing needs to adapt to the development and changes of network service environment;

Search engine marketing is the concrete application of search engine service in network marketing, so the application mode depends on the working principle and service mode of search engine. When the retrieval mode and service mode of search engines change, the marketing mode of search engines will also change. Therefore, the search engine marketing method has certain stages, and the coordination with the network marketing service environment is the basic requirement of search engine marketing.

References:

Baidu Encyclopedia-Search Engine Marketing