So what is Siebel's success?
Let's walk into the book Why Waiters Always Laugh: Jia's Management Philosophy of Inspiring 30,000 Employees, and enjoy the successful The Secret Behind.
Jia, a business writer and founder of Zhenghe Island Studio, is the author of Why Waiters Always Laugh. Jia likes to observe and write business stories on the front line of business. He had in-depth interviews with hundreds of business leaders such as Ma Yun, Liu Chuanzhi and Chu. He founded Decision Reference for entrepreneurs, and wrote Be a Down-to-earth Entrepreneur-Follow-up of Zhou Qiren Israeli Tanabata.
Jia has been in contact with the founder Jia and Jia for four years and has accumulated very rich information. He wrote why Siebel's waiters always love to laugh, trying to fully reflect Siebel's corporate soul through this book and show readers Siebel's happy and struggling business management philosophy.
Why Siebel Waiters Always Laugh is divided into three parts.
The first part tells how to motivate individuals from four aspects: only looking at advantages and not shortcomings, daring to trust, decentralization and fault tolerance, stimulating goodwill and benefit sharing mechanism.
The middle part tells how to drive the organization from three aspects: creating Xibei Stadium, inspiring employees' dreams and achieving people who can "achieve" others.
The second part mainly tells how Jia inspires himself by telling the personal growth history of the founder Jia.
The first, second and third chapters all tell stories, presenting Siebel's management philosophy through vivid characters' stories, which makes this book vivid and meaningful to read.
Next, I will share three points that I feel deeply:
Carol from Stanford University? In Lifelong Growth, Professor Dwek divides business leaders into fixed thinking mode and growth thinking mode.
Leaders with fixed thinking patterns pay special attention to self-awareness, and their thinking revolves around verifying the value of freedom. They have a strong desire to control employees; They are afraid of failure and especially care about what others think of them.
Leaders of growth thinking mode will open a sky for employees, let employees find themselves and develop themselves; They are not afraid of failure, dare to face failure, pay attention to drawing lessons from experience and have a strong enterprising spirit. Their eyes are not on immediate interests, but on the longer-term development of the company.
Jia, the founder of Xibei, is a typical growth thinking mode, and naturally it has become a growth enterprise.
Jia Guolong 1988 started a business after graduating from college, and climbed all the way, relying on his growth spirit of daring to fight. Always cross your comfort zone and grow. As he himself said: "One small step for the boss is a big step for the enterprise."
Jia always has a clear sense of direction, knows what a real leader is, and is broad-minded and ambitious. He is especially trustworthy, decentralized and fault-tolerant. It is not a problem for him to lose millions in the operation of the branch. He won't hold on to his subordinates' mistakes. He only cares about the growth of employees and always cares about their daily lives. Therefore, the division leaders he trained are also a big pattern.
It can be said that everyone in Xibei is permeated with the spirit of happy struggle, which is the best proof of growth-oriented thinking.
When it comes to product concept, many people will think of being associated with an item. However, Siebel has a unique product concept. Why?
Because "Siebel's products are people", Siebel's product philosophy is to maximize everyone's advantages and potential.
You may not believe this sentence. How can people be products? I was also surprised to see the sentence "Siebel's products are human" when reading the book "Why Siebel's waiters always laugh". But when I finished reading this book, I never doubted this sentence again.
In the book, the author Jia tells many cases of realizing self and wealth freedom because of Siebel. These people don't have a good background, excellent diplomas, primary school level, high school level and few undergraduate levels. But this does not affect them in the slightest to shine in Xibei and achieve themselves and others.
Among the stories of many characters told in the book, the name Feng Lanli is the one I remember the most. Before joining Xibei, she was a 52-year-old aunt who earned extra money by singing in restaurants with her husband who played erhu. She lived in the basement and was laughed at for being poor.
Fung Lan Lee, 64, is a legend of Siebel and the first Siebel hero. He changed from an old aunt who sang to the boss of Xibei Branch with an annual salary of tens of millions, and bought a big house and Mercedes-Benz in Beijing. Besides buying a house for myself, I also bought a house for young men ... How can Siebel, who is so generous, friendly and loving, not develop?
There are many stories about this transformation. Behind the growth of these ordinary people, Siebel's product concept is permeated. Employees are the backbone of enterprise development, which can arouse the enthusiasm of employees and put unlimited energy into Siebel, and the development of enterprises will be logical.
In addition to growth-oriented thinking and people-oriented products, Siebel has another method: profit sharing mechanism. Simply put, it is to divide the money first and then make money.
This method originated from the high-level wealth view of Jia, the founder of Xibei. Jia said: "The gap between the rich and the poor is too big. In the final analysis, it is the trouble of the rich. Therefore, Xibei should be kind to laborers and help the rich to achieve prosperity. " That's what he said and did.
Jia creatively refers to the "kindergarten logic" to issue bonuses.
In 20 13, Xibei Chaofu began to spread, but the cooks who cook oat noodles are elderly grandmothers, and many little girls are unwilling to do it because it is very hard to rub oat noodles by hand. How to build a beautiful young girl team? Jia forced you to replace your aunt with your sister, with a basic salary of 5000. Therefore, many high-value waitresses applied for job transfer, and Xibei added a landscape wearing the logo hat of Xibei Youmian Village.
20 18 Xibei annual meeting, with four days of meetings, 100 debriefing competition for more than young cadres. More than 3 million bonuses were paid just for debriefing. As long as you take part in the competition on the stage, there will be prizes, the minimum prize is 1 10,000.
In addition to bonuses, Jia also pays special attention to the training and study of employees. The annual study fee for northwest people is 1 100 million. Jia sent chefs to study all over the country and abroad, and all the expenses were reimbursed by the company; Listening to the enterprise development class, he not only listened to it himself, but also bought a class for the branch leadership …
Jia regards money as a favorable tool to improve the enthusiasm of leaders and employees, and has created a group of active and promising northwest teams.
As Ren said: "The most worthless thing in this world is gold, and the most valuable thing is the future and opportunities." Xibei people pursue Xibei's future: "Every city and every street in the world has Xibei. A good meal, anytime and anywhere. Because of Siebel, life is happy. "
Why does Siebel waiter always laugh? Because Siebel has kindness in his heart, love in his eyes and dreams at his feet, there will be broader prospects in the distance. Learn the spirit of Siebel, achieve yourself and others!