If you want to have more influence, if you want to do something more meaningful, you might as well start by understanding the most important things, and there is only one beginning.
This book has two authors, Gary Keller and Japp Parsons.
Gary Keller, Chairman of Keller Williams Real Estate Company, one of the largest real estate companies in the world.
Jaap Parsons, a former press editor, is now the vice chairman of Keller Williams Publishing Company, and is a current political speaker and trainer.
If you chase two rabbits at the same time, you can't catch either.
Sometimes, it seems that I realize one thing in my life in an instant. Josie Billings had an epiphany when watching a movie called City Hillbilly. Lao Ke, the protagonist of the film, said: "The secret of life is to do only one thing, only one thing, only one thing, and nothing else is worth mentioning."
It is because of such a small hint that Josie began to think about the relationship between behavior and result. In fact, at that time, his business was in crisis, and when the tutor asked him to start making adjustments, he was only allowed to make one step adjustment. That is to find the most important core members. It never occurred to him that just doing this one thing could turn the situation around. However, the facts tell him that he can. Moreover, there are many problems in guiding the core members. Until later, he will set a unique goal for each core member for one week. Since then, the results have once again brought surprises. The performance of these core members has soared.
What we can see from this incident is: try to narrow down the goal and focus on one thing, and that is success. Success depends on whether your goals are clear and focused.