The anchor introduces the products on sale one by one, or the audience leaves a message in the comment area, telling the anchor which to watch.

The live content is the various styles in the live room.

Competitiveness comes from the broadcast goods, relying on the goods in shopping bags to arouse audience interaction!

2. Foreign procurement mode

The anchor brings goods to fans abroad, often because the camera only faces some goods, so the recognition is not very high;

There is a certain price difference, often a store has less inventory, which is easy to form a sku to sell well and be robbed;

Commodities change with the change of the lens, and customers with consumer demand still have great expectations for customers.

3. Base broadcasting mode

The supply chain builds a live broadcast base, and the live broadcast is carried out at each live broadcast base. Generally, the goods are selected at the base in advance, and the base is ready for the anchor to broadcast live;

Generally, the decoration and live broadcast equipment of the base are relatively high-grade, with good picture quality and acceptable content recognition;

The base often assists the anchor to "play a double spring" and adopts the mode of good money and reluctance to sell, which is easy to cause impulsive orders and also leads to after-sales return rate;

A live broadcast often has more styles, and these styles will meet the needs of fans after being screened by the anchor, and the content is worth looking forward to.

4. Customized mode

According to the needs of fans, the anchor adopts ODM or OEM to launch a unique style while ensuring quality;

In the shopping cart, the unique first picture and title of the product can make the audience have good recognition;

The impulsiveness of trading mainly comes from fans' trust in the anchor and their recognition of style;

Fans have expectations for new content;

This mode is the most difficult to operate and has a high threshold.

5. Bargaining mode

After the anchor gets the owner's jade, he will analyze the advantages and disadvantages of the product for fans, and will also tell fans the approximate value of the product and ask fans who are interested in buying it.

On this basis, the shipper's quotation, the anchor's bargaining and the price are agreed.

The anchor earns the fans' purchasing fee and the owner's commission. One product at a time is easily plundered. The audience likes to watch the process of bargaining and clinching a deal.

6, spike mode

The anchor cooperates with the brand to help the brand bring sales and benefit fans.

This model is easy to form Matthew effect. The stronger the anchor's ability to carry goods, the more favored it is by merchants, and the lower the discount it gets, while the anchor's income comes from "pit fee"+sales rebate.

As long as you talk about discounts and gifts, you can attract fans. The anchor's ability to render the value of goods is the core ability.

As long as fans taste the sweetness, they have expectations for the following products!

The core point is that the anchor must get the maximum benefit from the merchants.

7. Expert outpatient service mode

Only when you are sick will you find a doctor, and the expert clinic will help fans solve their problems one by one.

You're sick! I have medicine! It's okay to go to Sanbaotang!

The transaction conversion rate of this model is particularly high, but it is not easy to get traffic!

8. Talent model

Have a very deep professional understanding of a field, know the goods in this field like the back of your hand, and become a consumer opinion leader in this field.

Fans obtained through this model have a high degree of trust in the anchor, which makes the conversion rate have a good performance.

9. lifestyle of origin

Native chicken, native eggs and lobsters, whether produced and sold by themselves or sold directly from the place of origin, are all bought from the place of origin, with the highest cost performance and guaranteed quality!