Syb Business Plan Fish Culture Model Paper 1 1 Overview
To develop agriculture and change the rural landscape, we must take the road of starting our own businesses and creating new agricultural enterprises with characteristics, taking into account the interests and development of rural areas, farmers and agricultural enterprises. Starting with fish farming, we will gradually develop a series of new formats such as fish specialty catering, fish sightseeing fishing catering, three-dimensional farming ecological agriculture and its sightseeing catering, and deep processing of agricultural products. Agriculture? Brand enterprises finally rely on scientific research and innovation to form an industrial group with a number of independent intellectual property rights, a large number of agricultural products production and scientific research bases, a large number of sales outlets and channels, and sustainable innovation capabilities. Gradually expand the industrial chain and build a national and even world-famous brand of green agriculture, catering, sightseeing and deep processing of agricultural products.
2. Entrepreneurial purpose
It is our duty to promote the development of local rural economy, change the appearance of local rural areas and increase farmers' income with the purpose of developing new agricultural enterprises. Enterprises and local rural areas develop harmoniously, and jointly form a rich, civilized and ecological socialist new rural model.
3, entrepreneurial expectations
3. 1 in the early stage, individual or multi-person investment was the main investment, and social funds and venture capital were gradually absorbed conditionally for development, and finally joint-stock system and listing operation were realized.
3.2 Create a national and even world-famous brand of green agriculture, catering, sightseeing and deep processing of agricultural products.
3.3 Through its own development and with the help of some external forces, it will gradually form an industrial group with a number of independent intellectual property rights, a large number of agricultural products production and scientific research bases, a large number of sales outlets and channels, and the ability of sustainable innovation.
4. Project promotion and introduction
4. 1 project initial stage
4. 1. 1 Introduction: Freshwater fish, scientific name crayfish, also known as fish, big fish and red shrimp. This kind of shrimp originated in South America and was introduced to China from Japan during World War II. Now it has been widely distributed in the middle and lower reaches of the Yangtze River. This shrimp belongs to fresh water shrimp in warm zone, which has strong adaptability, high reproduction rate, miscellaneous eating habits, fast growth, disease resistance, high temperature resistance and hypoxia resistance, and will not die after leaving water for several hours. Shrimp is tender and nutritious, and contains 8 kinds of amino acids necessary for human body, but its fat content is low, tropomyosin and paramyosin are more, and its edible parts are higher. Deeply loved by domestic consumers, the export volume is also increasing, the sales and purchase prices are rising, and the breeding prospects and benefits are promising.
4. 1.2 This stage is the start-up stage of the project. The main task of this stage is fish farming and sales, which is the initial stage and the simplest stage of the project.
4. 1.3 required resources: the pond is 3-5 mu, with certain experience in fish culture (through external learning and groping), and the fry (shrimp with a size of 2.5-3 cm, with 5000-20000 fish per mu or 200 kg fry per mu),/kloc-.
4. 1.4 fund (unit: ten thousand yuan)
Name and amount remarks
The water surface contract fee is 2.0 5 mu, and the pond is 5 years.
Seedling feed 0.8 selfing
Food costs ￡ 2.0
Manual 6.0 1.5 workers for 5 years.
0.8 Other expenses for ancillary facilities of shrimp pond
Total 1 1.6
Note: The initial investment is between 25,000 and 30,000 yuan.
4. 1.5 Prospects and benefits: The average freshwater fish yield per mu can reach 800 Jin, and the market price is conservatively estimated as per Jin 12 yuan, that is, the yield per mu is 0.96 million yuan, 48,000 yuan, and * * 240,000 yuan in five years, minus the cost 1 1.6 million yuan.
4.2 Fish sightseeing and fishing catering stage
4.2. 1 concept: in the period when aquaculture is successful and has certain profits (about 2 years), relying on its own advantages in aquaculture, it will open a characteristic fish restaurant in the city and build a green fish restaurant brand. And then cater to it and push it out? Fishing in the country and eating fish in the city? Sales model, that is, organize customers to go fishing for free in the countryside, then sell fish by the catty, and then return to the city to process fish in the fish restaurant to drive catering. This can realize the combination of fish production and marketing, solve the problem of customers' combination of eating and playing in a short time (1 day), and obtain better social and economic benefits.
4.2.2 At this stage, the project has achieved a breakthrough from production to sales, which can rapidly expand the influence and income of the enterprise. Therefore, this stage is a key stage, so we must make more efforts in fish catering and catering culture, and focus on solving the problems encountered in sales.
4.3 Three-dimensional farming ecological agriculture and its tourism and catering industry stage
4.3. 1 concept: during the period when fish sightseeing, fishing and catering have been successful and gained certain profits (about one year), on the basis of existing resources, we will increase a variety of breeding types, expand the scale, and initially establish a three-dimensional agriculture integrating planting and breeding. And push it out? Go to the countryside to pick fresh fruits and vegetables and catch fresh fish and shrimp? Our sales model is to organize customers to visit the countryside for one or half a day for free, pick fresh fruits and fish, and then sell agricultural products. This can not only expand the scale of eco-agriculture, but also realize the combination of production and marketing of agricultural products, which can be used as an excellent model for customers' short-term (1 day) weekend leisure farm trip.
4.3.2 At this stage, a single product breakthrough has been achieved, but there is no big breakthrough in overall planting and sales. Therefore, there are no major technical problems at this stage, so we must properly tap and reserve some management talents to prepare for the next development.
4.4 Promotion stage
4.4. 1 concept: it is only after the fish sightseeing, fishing and catering stage, three-dimensional farming, ecological agriculture and sightseeing and catering industry stage are successful and have accumulated certain funds that it is possible to expand the scale in major cities.
Establish a three-dimensional agricultural base integrating planting and breeding, and establish a flagship store in the city. Popularize successful experience, gradually expand industrial scale and increase profit points.
4.4.2 This stage has achieved a breakthrough in production and marketing from one point to many points, which is a key step for the enterprise to become stronger. Therefore, the key problems to be solved at this stage are the establishment of management system, the selection and appointment of managers and the promotion of corporate brands.
4.5 Agricultural products deep processing stage
4.5. 1 concept: after the success and successful promotion in the stages of fish sightseeing, fishing and catering, three-dimensional farming ecological agriculture and its sightseeing and catering industry, relying on existing resources and brands, actively contact universities and agricultural research institutes to selectively transform some scientific and technological achievements with market prospects, make deep-processed products and change the product structure of enterprises.
4.5.2 At this stage, it is necessary to realize the transformation from aquaculture to enterprise production, from real-time sales for consumers to order sales for enterprises, and realize the transformation of management concept and mode. This stage is very important in the development of the whole enterprise, and it is the key stage for the enterprise to take off. At this stage, the main problems are how to smoothly realize enterprise transformation, how to change business philosophy, how to solve the problem of commercialization of science and technology, and how to solve the problem of reserve and application of all kinds of talents.
4.6 relying on scientific research and continuous innovation stage
4.6. 1 concept: after certain success in the above stage, we will consciously introduce scientific and technological personnel, consciously cooperate with scientific research institutes, and rely on scientific research and innovation to form a number of projects with independent intellectual property rights and patent achievements. And constantly improve the internal scientific research capabilities of enterprises, actively encourage scientific and technological innovation, and transform production enterprises into scientific and technological research and development enterprises.
4.6.2 At this stage, realizing the transformation of enterprise nature is an important step for enterprises to achieve sustainable development. This stage mainly solves the problem of how to realize the transformation of enterprise nature, how to realize the enterprise operation of science and technology, and how to solve the problem of innovation orientation.
5. Summary
Combined with the fact that rural land is abandoned in economically developed areas in southern China, the market demand for small fish is rising, and the wild output of small fish is decreasing year by year, I think this project has good development prospects and space, and is economical and social. In the early stage, it is suitable to develop entrepreneurship in large and medium-sized cities with some water in the surrounding suburbs. In the later stage, it can be gradually developed according to the ability, entrepreneurial ideals and conditions of entrepreneurs.
The successful development of this project can play a certain role in driving and demonstrating in the early stage, and can also play a certain role in rural construction and the transfer of rural surplus labor. In the later stage, it can play a powerful role in the adjustment of agricultural product industrial structure, the increase of farmers' income, the change of rural appearance and ecological environment, and the construction of new countryside.
Syb Business Plan Fish Culture Mode Article 2 Surname:
Enterprise Name: Chongqing xx Freshwater Fish Farm
Investment Project: Freshwater Fish Culture
Mailing address: xxx, Banan District
Postal code: xxx
Tel: xxx
Chuan Zhen: xxx
Email: xxx
Date: 2065438+August 3, 20021
First, the situation of entrepreneurs.
Basic information: After graduating from college, I returned to my hometown to study freshwater fish farming. After three years of study and practice, I have basically mastered the technology of freshwater fish culture, accumulated some experience and established a basic sales network.
Entrepreneurship and work experience: After graduating from university in 20xx, I worked in Beijing xxx Company. Since 20xx, I have been engaged in freshwater fish farming in xxx, Banan District.
Education and training experience: graduated from xxx College in 20xx; From xX to xx in 20xx, I attended (SYB) entrepreneurship training organized by xxX College in Banan District, Chongqing.
Second, the basic information of the proposed enterprise: enterprise name: Chongqing xx freshwater fish farm; Business address:
Xxx existing fish pond in Banan District covers an area of 6 mu; The management office directly rents idle houses of local villagers; 2 managers, 2 salespeople, financial personnel 1, office personnel 1. The investment scale is about 654.38 million yuan. Enterprise organization form: sole proprietorship, partnership and limited liability company.
Enterprise type:
□ Manufacturing □ Retail □ Wholesale □ Service □ Agriculture
Emerging industries, traditional industries, cultural creativity, information technology and others
Amount of contribution:
Third, the product (service) introduction product (service) name and concept: ordinary fish: silver carp, silver carp, crucian carp; Special fish: Jiangtuan. Ordinary fish can control the water quality, and wild fish in the pond; Characteristic fish can produce high economic value. Characteristics: Characteristic fish: Jiangtuan is a large-scale economic fish with tender and delicious meat, rich fat and no fine spines. And the wholesale price can go to Chongqing.
Per Jin 15 yuan. Moreover, the feed used in the feeding process is self-prepared, which can basically control the quality of fish.
Quality control: 1, fry are generally placed in the size of 5 cm or more. 2. All the feeds used in the breeding process are self-prepared.
3. Disinfect the fish in the pond regularly and raise all kinds of fish medicines to realize scientific farming.
4. Do not sell adult fish and sick fish that do not meet the specifications.
5. Hire experts who specialize in breeding groupers as technical guidance.
Fourth, market analysis.
Description of target customer: 1, wholesaler of Panxi Market and Xisan Street Market in Chongqing. 2. Consumers in surrounding towns.
Market status and development trend: According to my careful investigation, there are few grouper breeding bases in Chongqing market, and there is a big gap for grouper. At present, the market demand is huge, and what is provided to the market cannot be really satisfied. With the continuous improvement of consumers' income and quality of life, the market demand of grouper is expected to increase by 20% every year through reasonable publicity.
Analysis of competitors: At present, the culture of grouper in the main city of Chongqing has just started, and the scale has not yet formed, and the output is not high. It will take some time for aquaculture technology to mature, which will lead to unstable market supply, more marketing links and higher costs. At present, the groupers on the market are basically foreign fish, which occupy the whole market and are disappearing.
It has gained a certain popularity in the hearts of users. Analysis of its own advantages: long-term employment of experts specializing in grouper culture as technical guidance, relying on the annual grouper fishing festival held in Huimin Street, Banan District to improve its popularity, there are certain sales channels and good interpersonal relationships, in addition to fish ponds.
Our rent is very cheap.
Verb (abbreviation for verb) marketing
Business address: Tiemenkan Society, Xianlin Village, Huimin Street, Banan District
The main reason for choosing this address: 1, far from big cities, no water pollution. 2. There are no industrial zones and factories, and there is no industrial pollution. 3, the rent is cheap and close to home, 5 kilometers away from the Huimin exit of Chongqing Outer Ring Expressway, the roads have all hardened and the transportation is convenient. 4. The price of human resources is low, and the rent of fish ponds is cheap.
Sales method:
Sell or provide products or services to: □ end consumers □ retailers □ wholesalers.
The reasons for choosing this sales method are as follows: First, it is mainly wholesale sales, 1, and grouper fish is more expensive for local consumers.
2. Ensure the rapid withdrawal of funds.
Second, with a small amount of retail to the final consumers in nearby towns, cash transactions, fast information feedback, easy to communicate with customers.
Promotion planning: personnel promotion: 1. Let the sales staff go to the major fish wholesale markets in the city to promote sales.
2. Bring new customers with old customers, and promote sales with friends and relatives. Advertising: send business cards, send small advertisements in newspapers, and send publicity posts in Tianya Chongqing Forum and qq Chongqing Forum.
Price strategy: 1, mainly following the market.
2. Competitive price comparison method.
3. Cost additive process
Sales channel expansion: 1. Establish major sales points in cities (through joint ventures).
2. Expand the market to neighboring cities.
3, through the network sales.
Human resource planning of intransitive verbs
Composition of enterprise personnel: 1 owner, 6 employees (including 2 pond managers, 2 salesmen, accountant 1, handyman 1). Salary of employees: 2,000 yuan per month for the owner and 1.200 yuan for the employees.
Staff training: 1. Conduct quarterly technical, safety and job training for employees. 2. Train employees on the knowledge of grouper once a month.
Labor security: 1. Sign labor contracts with employees and buy insurance according to the national labor contract law. 2. Pay employees' salaries and allowances in full and on time.
Seven. fixed assets
Office and production service tools and equipment:
Eight. financial plan
Sources of funds: self-raised funds, government subsidies and loans.
The use plan of investment funds and fund subsidies: fixed assets investment yuan, early start-up expenses yuan, and the rest are the types of administrative licenses and estimated expenses of working capital enterprises: industrial and commercial business license, organization code certificate, tax registration certificate, capital verification, seal engraving, etc. About 1 0,000 yuan. Loan plan: It is planned to lend 80,000 yuan after the enterprise has been in operation for two years and pay it off in three years to expand the scale of the enterprise.
Operating income principle:
Nine, the establishment of enterprise management system:
Internal management: 1. Establish a sound enterprise management system (safety, post, attendance, finance, etc.). ).
2, the specialist is responsible for the management and on the wall.
Contract management: 1. Strictly implement the labor contract law and sign labor contracts. 2. Labor contract management and legal employment.
Risk control: 1, develop more fixed dealers, so that enterprises can have fixed income and reduce risks. 2. Strengthen staff management, improve product quality and reduce risks. 3. Strengthen market investigation and analysis to meet market demand. 4. Buy insurance for employees and enterprises to reduce the unpredictable risks of enterprises. 5. Control of cash flow. 6. Pay attention to internal management. 7. Pay attention to selling on credit and planting techniques.
Syb Business Plan Fish Culture Mode 3 i. Business Description
1. Self-orientation: value seeker. As a value seeker, starting a business is to dare to take economic responsibility, accurately grasp market opportunities, and make venture capital to meet your own value pursuit? Process? .
2. The main points of the feasibility study of entrepreneurship:
(1) normalization. The credibility report must be based on sufficient market research. Moreover, in the same industry and enterprise group, the format must be the same and the data format must be unified, so as to unify the standards of analysis and evaluation.
(2) Quantitative analysis. Be sure to speak with data, macro and micro markets, users and competitive information are all quantitative.
(3) Make three kinds of prediction and financial analysis on the market results, namely, the best situation, normal situation and worst situation.
(4) Detailed implementation plan, including organization, personnel, funds, equipment, workflow and? Milestones? Types of phased inspection standards and schedules.
Two. preplanning
1 ecological eel farming, the preferred type of entrepreneurship
Reason for selection:
(1) Monopterus albus has a broad market prospect.
This year, due to the reduction of the wild resources of Monopterus albus, the price has not been halved as in previous years. At the beginning of August, I learned in the Nanjing market that the wholesale price of Monopterus albus with a strip weight of about 100g is 30 ~ 38 yuan/kg, while the wholesale price of Monopterus albus with the same specification is only 38 ~ 45 yuan/kg from February to April. Insiders told me that the supply of eel was low and the price remained high in the previous two years. With the decrease of wild resources and high market price, the artificial breeding prospect of Monopterus albus is very considerable.
(2) The contradiction between market supply and demand is prominent.
It is understood that at present, most of the eel in various markets are obtained by natural fishing. Due to the natural habitat habit of Monopterus albus, the naturally caught Monopterus albus can only be listed at 4 ~ 10, which is far from meeting the market demand. The artificial breeding market of Monopterus albus has broad prospects. The annual output of wild Monopterus albus in China is 400 ~ 50 tons, while the annual demand of Monopterus albus in the domestic market is more than 6.5438+0 million tons. At present, the maximum amount of artificial culture is only 6.5438+0 million tons. South Korea, Japan and other countries that like to eat Monopterus albus have an annual demand of more than 200,000 tons, and there is a big gap between production and demand of Monopterus albus. In addition, the export prospect of eel processing products is also very promising. The export volume of cooked food products such as roasted eel skewers and fragrant eel slices in China is also increasing year by year.
(3) high nutritional value
Eel is rich in DHA and lecithin, which is the main component of cell membrane of human organs and tissues and an indispensable nutrient for brain cells. American experimental research data show that memory can be improved by 20% if lecithin is regularly ingested. Therefore, eating eel meat has the effect of nourishing the brain and keeping fit. What special substance does it contain? Eel element? It can lower and regulate blood sugar, has a good therapeutic effect on diabetes, and contains very little fat, so it is an ideal food for diabetic patients. The content of vitamin A in eels is surprisingly high. Vitamin A can improve vision and promote the metabolism of skin membrane. Someone said? Is eel an eye drop? People with eye diseases used to know that eating eel is good. Eating eel regularly has a strong nourishing effect, especially suitable for people who are weak and sick and postpartum. Its blood can also treat mouth and eye deviation. Traditional Chinese medicine believes that it has the health care functions of invigorating qi and nourishing blood, warming yang and strengthening spleen, nourishing liver and kidney, expelling wind and dredging collaterals.
2. Ecological culture of expanded Pelteobagrus fulvidraco
Reason for selection:
(1) The profit of breeding Pelteobagrus fulvidraco is reliable.
Some of the earliest farmers in Guangdong started to raise Pelteobagrus fulvidraco in 2002, and it dropped from 18 yuan/kg to 9.5 yuan/kg. Although the price of fish is high and low, it is profitable every year. No matter how low the market fish price is, the price of Pelteobagrus fulvidraco has never been lower than the cost price. March-June is the off-season of aquatic products. During this period, the sales volume of Pelteobagrus fulvidraco in Guangdong was the largest, and it could get a good price. Farmers who breed Pelteobagrus fulvidraco in Guangdong have expressed confidence in this fish and will continue to raise it.
(2) Pelteobagrus fulvidraco is resistant to transportation, the loss in the sales process is extremely low, the intermediate profit is guaranteed, and the distributors of fresh aquatic products are keen on sales.
(3) Pelteobagrus fulvidraco has become a popular aquatic product with delicious taste and moderate price, and the domestic consumption market is huge. Pelteobagrus fulvidraco also has certain medicinal value, its meat is sweet and flat, and it has the effect of expelling wind and diuresis. It can be used to treat edema, sore throat and other diseases, and people have certain eating habits. 70% of Pelteobagrus fulvidraco with an aquaculture area of nearly 30,000 mu in Guangdong is sold to other provinces, and the market is unimpeded.