In most cases, the way to improve the transaction rate of home appliance stores to customers is to improve the communication between salespeople and customers. Generally, 95% of customers who can take the initiative to go shopping in appliance stores are in need, and only 5% are just browsing. Therefore, for those 95% customers, the clerk should study the following words well, which will definitely improve the transaction rate: 1, and the first sentence to greet the guests is: "Come in and have a look!" According to consumer psychology analysis, most people like to do the opposite with others, such as: Shop assistant: What do you want to buy? Customer: I'm just looking around; I was glad to come in and have a look, but I left directly when I was unhappy. 2. Help the other person complain: "You watch too much!" Whether the other person has seen it elsewhere or not, he will think that you are speaking from his point of view. Then the customer will have two statements: the first customer has not seen it: no, your home is the first one I came to see; Shop assistant: By the way, we may not have anything suitable for you here. At this time, customers will have a sense of differentiation and want to hear the feeling of business progress, that is, give the business a chance to speak. Still like this! Tell me your needs first and see if there is anything you need here. If not, I directly recommend you to go to a store with products suitable for you, just go! At this point, the salesperson immediately wanted to say, I recommend you to buy in another house, which has nothing to do with me! I have seen the second kind of customers: a lot! Shop assistant: It's the same as what the shop assistant said before. 3. Understand the customer's needs: After the salesperson asks questions, the customer tells the salesperson the product parameters and conditions he needs. At this time, the salesperson only needs to calm down and listen. 4. Show the core value of the product: after reconfirming the customer's needs, the sales staff will directly come up with the products suitable for the customer's needs, show the functions that the customer wants, and let the customer feel it personally; And in the process of showing, answer the customer the difference between your product and other products, and why you set the price at such a level, and tell the customer the reason for setting this level. 5. Give the customer a reason to buy now: shape the unique elements of the product, such as: there is a promotion today, and the original price will be restored after today; This is the only product left. If you don't buy it now, someone else will. And what are the special treatments for buying now, and so on.