Content is king can be a commonplace topic, but for the content of 20 18, Qingdao seo thinks that in addition to ensuring original content and high quality, it should also meet the following elements: novelty, humor and diversification.

(1) Freshness: No one likes old sesame seeds and rotten millet, and readers are more and more fond of fresh content, presenting results and giving treatment plans.

Humor: This is an era of great information, and few people like monotonous popular science articles. Even if it is very logical, it is monotonous and tasteless, especially on the media platform. Humor is often the kinetic energy transmitted quickly.

(3) Diversification: rich content elements, including not only pictures, texts, short videos and audio, but also website structure design and structured data display.

2. terminal

If your site is still in the PC era, then you can understand that you are an absolutely stubborn old SEO bird. This is an era of mobile search. Every SEO expert is emphasizing the importance of mobile search optimization. So your website needs to be designed for different terminals.

There is no doubt that Baidu has launched a bear's paw for the strategic adjustment of the mobile terminal, and decided to give 50% of the search traffic to the high-quality bear's paw in 20 18. Recently, Google also officially launched the mobile priority indexing strategy, which shows that the optimization of the terminal is particularly important for SEO.

3. Keywords

Keyword mining is the premise of SEO ranking. 20 18 can excessively adjust the keyword density and the SEO strategy of "four digits". With a mobile phone,

Mature voice search technology and semantic search gradually replaced the previous keywords. To this end, you can appropriately add specific keywords of the local content in the article content.

4. Map optimization

In the past, SEO was often aimed at the whole country to expand my customers, make a reputation and make a brand. After all, it was an era when competition was definitely not so fierce. 20 18, localized search and search optimization based on astronomical state will be particularly important. Because it is absolutely superior to the competitors outside the city, you have the acquired disadvantage of local resources, which is a moat for you to face fierce competition.

Because industry giants gather local search resources in mobile phone maps, as SEO personnel, if you pay attention to local search, then map optimization is worthy of attention.

5. Technical search engine optimization

In the market, you will see various SEO training institutions. It can be understood that in the near future, SEO must be a task of gradually giving up the ranking of SEO technology, especially the launch of Baidu's bear's paw, and the discussion of increasing original identification and maintenance from time to time. The purpose is to better handle the docking of search requirements and processing schemes.