1, Tutor's Professional Ethics 2, Communication 3, Precautions

1, the professional ethics of the tutor

1. Guidance: product, technology, sales, store management, professional knowledge, handling customer objections.

② Guidance: the clerk's mentality (positive), thinking and understanding of the brand.

③ Leadership: the management and arrangement of various activities such as personnel management, store management and customer management.

Step 2 communicate

(1), new store communication:

(2), old shop communication:

Communication of new stores:

A, understand the relationship between existing brands and brands in the store (understand why the boss wants to join the brand and the recognition of the brand).

B, understand customer files, classify customers, and invite sales.

C, understand the boss's ideas, choose the key training content, and give suggestions and solutions to the daily chemical store.

D, understand the quality of shop assistants, so as to draw up a suitable training plan and reserve talents.

E, understand the local consumption habits and ability, in order to make the activity plan and content.

Communicate with the old shop:

First, understand the inventory and sales situation.

B, understand the customer's product usage and problems in the use process, and be prepared to answer objections.

C, understand the shop assistant's mastery of the brand (product selling point, product use, instrument technology, sales skills), and then train if necessary.

D, understand the boss's business ideas, and give suggestions and methods.

E, understand the various promotion plans of various brands in our store within half a year, so as to formulate the activity plan.

3. Precautions:

(1), don't talk about personal and work-related issues, don't talk about discounts and salaries in other markets.

(2) Don't talk about judging the boss or the company, always maintain the company image and keep the company secret.

Keep your distance from the shop assistant or boss, and remember: you are always dear, not dear.

The best way to communicate is to stand on the other side's point of view and say what I want to say to achieve my goal. The most effective communication is to put the direction on the purpose, not the emotion.