First consider what kind of goods, and then similar goods will be put together by the same manufacturer or agent as far as possible. The so-called association is to facilitate customers to associate and match the purchased goods, such as toothpaste and toothbrush; Slices and jam; Bread and milk; Instant noodles and ham sausage ......
Horizontal display refers to arranging a commodity in a horizontal row on the shelf. This display method is generally suitable for small supermarkets and convenience stores, because it is more neatly placed horizontally due to the limitations of venues and categories. Vertical display refers to a group of shelves that display a commodity from top to bottom. Generally, supermarkets will adopt vertical display, which is scientific as follows:
Shelves are divided into three grades: upper, middle (golden) and lower. New products are placed on the top floor to attract customers' attention; The goods in the middle shelf are the easiest for customers to get, so the goods with big profits should be placed at the gold level as far as possible, and the bottom of the shelf is the least concerned place. Therefore, popular goods (generally price sensitivity leads to low profits, but large sales) are placed at the bottom, because customers have to find or squat to get them. Larger and heavier goods are also placed at the bottom, which is considered from the perspective of safety and convenience for customers.
Small and medium-sized supermarkets are generally divided into 1, drinks, 2, snack foods (specifically biscuits, sweets, dried fruits, preserves, dried meat, puffs), 3, seasonings for non-staple foods such as cereals, oils and foods, 4, daily necessities (specifically milk, bread, sausages, frozen ice cream), 5, washing cosmetics, 6. ......