Live broadcast promotion is a product that can put the live broadcast room into the platform's high-quality advertising resources during the live broadcast process, gain tens of millions of traffic exposures, realize the independent drainage of the live broadcast room, and thus improve the private domain operation ability of its own store. It has the characteristics of large exposure and fast drainage.
Second, the operation method
1)APP supports creating, modifying, pausing and restarting.
Support the new promotion scheme in the live broadcast room, and modify, suspend and reopen the promotion scheme at any time.
① New building
② modification
③ Reopen.
Tip:
When you build a new building, you need to determine the maximum amount of one-day promotion. You can determine your number by predicting the number of viewers you can introduce, which can be modified at any time during the live broadcast.
After the scheme is successfully created, the system will intelligently bid for you according to the average bidding level of the industry, and introduce high-quality audience for the live broadcast room. Please go to PC Promotion Center-Live Promotion to check the delivery effect.
The set daily promotion amount has not been used in this field. If there is a live broadcast that day, it will be spent until it is used up. If it is not broadcast on the same day, the promotion amount will be recalculated the next day.
If you have created a live promotion plan in your own live broadcast room, the system will continue to drain by default when you broadcast again, and there is no need to repeat the operation. If you pause the plan manually, you need to restart the plan when you operate again.
2) Check the effect
The promotion effect can be viewed in the computer promotion center-live promotion, including the number of viewers (clicks) of each live broadcast and the number of shop followers (shop collections).
3) recharge
If the balance of the promotion account is insufficient, the promotion plan cannot take effect normally, and you need to go to the APP promotion center to complete the recharge.