This course aims to interpret the management laws in the changing times, analyze the scientific ways for organizations to succeed, and provide effective methodological guidance for managers of various organizations to engage in management work. The content of this course is developed from two dimensions: time and space. Combining theoretical analysis with case study. On the basis of understanding the evolution law of management practice, it tries to help managers to establish a logical framework for performing management functions, provide a set of practice-tested problem-solving methodology, and urge managers at all levels to truly master the behavior and skills of professional managers, so as to skillfully control changes and succeed.
Second, "organizational behavior"
Organizational behavior (also known as organizational behavior management and management psychology) is a discipline that systematically studies people's psychology and behavior, as well as organizational operation and management, starting from the research of psychology and behavior in management. The research and application of organizational behavior advocates people-centered modern management concept, which is an important theoretical and practical basis of human resource management. Organizational behavior mainly focuses on the solution of two core propositions in management practice: one is to improve work performance; The second is to improve people's satisfaction with their work.
Three. manpower management/scheduling
Human resource management is the core competitiveness of an enterprise and the strategic resource of an organization. Therefore, it is an urgent problem in human resource management to establish and cultivate a well-trained, unified values and clear goals.
As the core course of MBA, human resource management will solve the problems of increasing the attraction of outstanding talents, stimulating employees' effective work motivation, reducing brain drain, improving organization and work efficiency, and ensuring ordinary people to make extraordinary achievements through institutionalized construction, and provide systematic human resource solutions.
Fourth, "management economics"
Management economics is the application of microeconomics in enterprise decision. The premise of management economics is that the market economy environment and enterprises take the pursuit of profit maximization as the first goal. The main contents of management economics include demand theory, production theory, cost theory, market theory, technological innovation theory and risk analysis. Through qualitative and quantitative analysis, this paper expounds the ways of effective utilization of resources.
Verb (abbreviation for verb) marketing
With the formation of domestic buyer's market, supply exceeds demand, and marketing determines the survival and development of enterprises. With the economic globalization and China's entry into WTO, enterprises are facing more fierce market competition and strong foreign competitors, and their foothold depends more on marketing. In the era of knowledge economy, only by vigorously developing knowledge-based marketing can enterprises better meet the challenges. Marketing courses will bring brand-new marketing concepts and provide brand-new marketing methods for enterprises.
Accounting practice of intransitive verbs
As one of the important information sources of enterprises, accounting information is an important basis for managers, investors, creditors and government departments to improve management, evaluate operating conditions, guard against operating risks, make investment decisions and carry out macro-control. Accounting has been recognized as the international "business language". The focus of future accounting development is not only data processing and information generation, but also information utilization, mainly the prediction, decision-making and control of economic activities. Enterprise accounting is no longer a simple bookkeeping and accounting, but can help managers to transform data into information in time, from information into knowledge, and then from knowledge into action. Accounting is an art, master it, use it, and add new development impetus to your enterprise.
Seven. International trade and international operation of enterprises
International trade is an important part of contemporary enterprise activities. With the increasing popularity of global manufacturing and global distribution, not only giant multinational corporations and enterprise groups still dominate huge international trade and investment, but also many small and medium-sized enterprises have begun to set foot in various international division of labor. This course focuses on learning and mastering the theoretical model of international trade and its description from the perspective of enterprise managers, and discusses the choice of enterprise globalization mode in traditional and new trade modes, the formation and utilization of enterprise comparative advantage and competitive advantage, and the influence of globalization trend on the evolution of contemporary enterprise organizational structure.
Eight. Market communication and brand management
How to communicate effectively in the market is still the weak link of China enterprises. The course is based on the brand positioning theory which has the greatest influence on marketing ideas. From the perspective of China enterprises, this paper discusses how enterprises should effectively use various forms of market communication; Especially advertising. This paper discusses how enterprises and brands survive, grow and become well-known brands and leading brands in today's complex market environment. The course analyzes a large number of successful and failed cases of domestic and foreign enterprises, and discusses relevant theories and principles through actual marketing warfare. This may also be the course that is most afraid of being heard by your competitors.
Nine. Commercial law practice
There are a large number of "legal misunderstandings and blind spots" in business operations and transactions, which bring fatal injuries and painful lessons to business operations. For example, investment fails to make legal feasibility demonstration, contract fraud, accounts receivable default, debt disputes, blind guarantee, reckless mortgage, failure to identify the authenticity of insurance policies and bills, neglect to guard against the risk of letters of credit, neglect to protect industrial property rights such as trademarks, patents and trade secrets of enterprises, and suffer losses in labor disputes and unfair competition. It is of great significance for enterprise managers to guard against transaction risks and pursue transaction safety. Economic disputes and debt default have brought fatal blows to the operation of enterprises. A debt and a lawsuit ruined a thriving enterprise, not an alarmist.
X. Management communication
According to the needs of MBA students' own development and the requirements of enterprises or other organizations for effective managers, this course shows the principles and skills of management communication from the personal level, organizational level and cross-cultural perspective. Combining theory with practice, combined with the actual situation of enterprise management, organizational management and globalization in China today, this course attempts to help students deeply understand the communication orientation in organization and life, help them form an integrated concept of management thinking, and master specific communication skills and communication thinking patterns and skills under the background of globalization. This course will combine the characteristics of collectivism and high power distance in China's social culture, analyze, criticize, graft and develop various communication strategies and technologies rooted in the western society characterized by individualism.
XI。 Strategic Enterprise Management
Enterprises lacking the concept of strategic management will inevitably fall into the quagmire of short-term business behavior and bear more and greater business risks! In today's fierce competition and meager profits, especially at the critical moment when many industrial giants are facing strategic management changes, it is undoubtedly an inevitable choice for enterprises to correctly understand and apply the strategic management system of modern enterprises to achieve sustained and steady development!
This course mainly introduces the ideas, methods and trends of enterprise strategic management today, so that students can master the basic ideas and procedures of enterprise strategic analysis and understand various strategic methods of enterprise development today.
Twelve. E-commerce / electronic commerce
Tell managers about e-commerce, including surfing the Internet, building websites, B2C e-commerce and B2B e-commerce.
The contents of this course mainly include: introduction to e-commerce; Infrastructure of e-commerce; E-commerce software and tools; Security threats and security measures of e-commerce: electronic settlement system; Online retail; Network marketing; Customer relationship management; Supply chain management; Implement the business plan of e-commerce. ?
Thirteen. financial management
Corporate finance is a decision-making and management activity to predict, organize, coordinate, analyze and control the capital movement in the company's operation process, and it is the core professional course of business administration. Through the study of this course, students can understand the connotation of finance and accounting, the structure and content of cash flow statement, the objectives, contents and functions of financial management, the main contents and methods of financial analysis, the methods of financial forecasting, the analysis of cost, quantity and profit, the main forms and methods of financing, the main forms and methods of investment, the management methods of cash and marketable securities, accounts receivable and inventory, and the main elements of modern enterprise financial management system.
Fourteen "Sand table simulation exercise"
Sand table simulation training originated from sand table simulation deduction in war. It uses unique and intuitive teaching AIDS, integrates market variables, and combines role-playing, scenario simulation and lecturer comments, so that students can truly experience the management process of enterprises for several years in a virtual market competition environment. Sand table training is favored by senior managers and training experts of Chinese and foreign enterprises for its unique and novel training mode and profound and practical training effect. At present, sand table training has become the first choice course for 80% middle and senior managers in Fortune 500 companies.