Customer Relationship Management (CRM) system is not a new species. Even if we don't call it that, principals have already used it locally in their practical work. In other words, if we want to form the overall strategy of customer relationship management for offline marketing enrollment of the whole bank, only systematization and refinement can improve the chances of success, which will be discussed in detail later. To achieve this goal, at least two kinds of people are needed: the market enrollment manager and the person in charge of collecting market enrollment clues (the latter is also called the market enrollment clerk).
2. Training exchange has brought standardized market enrollment management software, covering pc-side software and mobile APP. It can be used for marketing and course consultants to register and communicate with customers at any time, and at the same time, it can help each registered customer to establish a permanent electronic file, and promote detailed trajectories in sales communication, which not only facilitates effect tracking, but also reduces the impact caused by the change of the person in charge. At the same time, combined with the different needs of training institutions, training exchanges can also carry out customized development services, tailor-made management systems for education and training institutions, and provide customer management systems that meet their own business processes.
3. The market enrollment manager is not only the task of managing the market enrollment personnel, but also another market enrollment clue filter and provider. He should identify effective clues from the market enrollment clues brought back by the market enrollment staff, classify them (how to deal with them in detail will be introduced later), and then bring them to the course consultant for use in the next process. The reason for this is that under normal circumstances, the ability and quality of market recruiters are low, so they can't bring more services, or customers may be lost, so effective customers should be handled by professionals (course consultants) in their own education and training schools. Through the training exchange system, the market enrollment manager can see the progress of all course consultant tasks, how many parents and students communicate every day, what is the situation of each exchange, what is the customer's intention, how to arrange the next exchange time, the concerns of parents and students, and the skill level of market enrollment teachers, which can be monitored at any time, and can be guided in time to continuously improve the level of market enrollment.
Step 4 create discipline
Because there are many part-time directors with low ability and quality, it is necessary to set up discipline, such as how to evaluate performance, how to manage work tasks, how to open the daily meeting system and so on. In short, the marketing enrollment sales team of another small and medium-sized education and training school usually consists of a full-time minority marketing enrollment manager and a large number of part-time marketing enrollment personnel.