Communication, management, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence and speech, negotiation skills.
2. What do freshmen learn in the * * * relationship class?
Public relations refers to a comprehensive applied discipline that takes the objective phenomenon and activity law of public relations as the research object, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public. Public relations is a highly applied course, which is suitable for individuals and any organizations.
public relations
The research content of public relations includes nine aspects:
(1) The concept, category and essence of public relations (explain "what is public relations");
(2) the history of the origin and development of public-to-public relations (explain "the ins and outs of public-to-public relations");
(3) the actors in public-private relations and their functions (who is engaged in public relations? What the hell? " );
(4) Analysis of public objects (specify "with whom to conduct public relations activities");
(5) the management process of the public * * * relationship (explain "How to do the public * * * relationship");
(6) the media of public relations and its application methods (explain "what means and methods are used for public relations");
(7) Practice of public relations ... Public relations refers to a comprehensive applied discipline that studies the objective phenomena and activities of public relations, and is a discipline that studies the behaviors, laws and methods of communication between organizations and the public. Public relations is a highly applied course, which is suitable for individuals and any organizations.
public relations
The research content of public relations includes nine aspects:
(1) The concept, category and essence of public relations (explain "what is public relations");
(2) the history of the origin and development of public-to-public relations (explain "the ins and outs of public-to-public relations");
(3) the actors in public-private relations and their functions (who is engaged in public relations? What the hell? " );
(4) Analysis of public objects (specify "with whom to conduct public relations activities");
(5) the management process of the public * * * relationship (explain "How to do the public * * * relationship");
(6) the media of public relations and its application methods (explain "what means and methods are used for public relations");
(7) Practical activities of public relations (description: what is the main work of public relations);
(8) Professional ethics and legal constraints of public-to-public relations;
(9) The national conditions and characteristics of the application and research of public relations in China.
3. What is the subject of public relations?
Public relations major is a course about how to maintain public image and how to communicate with organizations or individuals. It is suitable for individuals and any organizations, and it is also a highly applied course.
The courses of public relations major include: public relations, public relations practice, public relations planning, public relations investigation, etc., as well as communication, network communication, public relations etiquette, marketing, enterprise management, etc.
4. Who knows what courses public relations majors need to take?
Chapter 1 Orientation of Corporate Public Relations Director Chapter 2 Organization of Public Relations Research Chapter 3 Preparation of Public Relations Plan Chapter 4 Dissemination of Public Relations Information Chapter 5 Mastering the Methods of Public Relations Work Chapter 6 Organizing Special Public Relations Activities Chapter 7 Organizing Crisis Public Relations Work Chapter 8 Evaluation of Public Relations Effect Chapter 9 Launching International Public Relations Activities Appendix 1 International Public Relations Code of Conduct Appendix 2 American Public Relations Association (PRSA). Appendix III of Professional Standards and Specifications American Public Relations Consultants Association (PRCA) Public Relations Consultants Working Standards Appendix IV British Public Relations Association (IPR) Professional Code of Conduct Appendix V China Public Relations Professional Code of Ethics Appendix VI Beijing Great Wall Hotel Public Relations Training Guide (Abstract
Satisfied, please adopt.
5. What courses do American public relations majors study?
As a public relations major, you should learn all the written, oral and visual elements about investigating effective public relations. You should be prepared how to write a newsletter and how to deal with the media's attention to your customers. Your research may include issuing emergency newsletters, designing effective commercial advertisements, writing for newspapers, broadcasting media and photography. Once you have mastered these basics, you should learn how to use them effectively to help your customers sell and win public attention. Knowing the right time and saying the right thing is the foundation of public relations. You will learn how to mine information and present it to your audience in the best way. The best public relations should also know about event planning, product promotion, public speaking and loss control. Public relations is an interdisciplinary major, and you have to study many fields, including psychology, philosophy, language, business, art and so on. You should learn how to analyze public opinion and how to establish good public-private relations for an organization. Problem solving and planning skills are of great help in this field, so it's time to practice these skills.
6. Professional courses of public relations
Main courses: broadcasting, regulatory science, marketing, politics, sociology, social psychology, public relations principles, public relations practices and cases, advertising principles, advertising planning and strategies, advertising design, CI strategy, corporate culture, leadership science and art, organizational behavior, interpersonal communication and etiquette, public relations writing, eloquence.
Educational system: 4 years.
Degree awarded: Bachelor of Management
7. What is public relations and what are the main courses?
1. Public relations course is a compulsory course for business administration and administrative management majors. Through learning, students can master the basic principles, methods and skills of internal departments of public relations, establish the concept of public relations serving market economy and social development, and master the ability of public relations serving social practice. 2.*** Relationship is a new comprehensive applied subject. The main line of the discipline is to establish a good communication relationship between social organizations and the public and establish a good image of social organizations in the public's mind. The main contents of the course are: the basic connotation, definition, research object and research category of public-private relationship; The history of the emergence and development of public relations and the formation of the concept of public relations; The basic function of public relations; Types and characteristics of public relations organizations; The types and scope of public relations practitioners, and the basic principles for selecting public relations personnel; Public * * * relationship between work object and work type; Organize internal public relations and external public relations; The implementation of the four-step work law of public relations; Introduce the CIS strategic work of enterprises; Carry out daily activities and special activities of public relations; Public relations advertising and public relations etiquette; Public relations news dissemination; Case analysis of public relations.
8. What is the main purpose of public relations?
Public relations is a highly applied course, which is suitable for individuals and any organizations. With the needs of China's reform and opening up, social progress and economic development, public relations is a new and highly applied discipline. It is a social relationship formed by social organizations with the same interests as their own public in order to establish a good image. The purpose of this course is to make students master the basic principles and practice of public-to-public relations and expand their knowledge to meet the needs of current reform and opening up through systematic study of the theory and practice of public-to-public relations.
Based on the theories and research methods of management and communication, public relations is a comprehensive and applied frontier discipline, which studies the social phenomena and activities of public relations. Introduction to Public Relations is an introductory basic theoretical course in the discipline of public relations.
Public relations is a young and ancient discipline. Public relations belong to the category of social relations, which is the sum of a series of practical activities such as investigation, consultation and planning conducted by organizations engaged in organizational image management through public information dissemination and public relations coordination. Public relations, as a new profession, has been included in the vocational qualification examination series by the Ministry of Labor and Social Security.
Public-private relationship is an objective existence in the rational behavior of modern organizations, which is independent of human will. Modern people need to learn a lot of knowledge, have a lot of qualities and master a lot of skills, and public-private relations is one of them. She enables modern people to have the basic ability to understand organizational behavior and deal with the relationship between organizations and the public, so that modern people can easily straighten out the relationship between personal behavior and the organizational behavior they are responsible for, rationally understand their responsibilities in the organization, and create a good organizational image by implementing standardized and effective organizational behavior, so that the organization can provide quality services to the public, benefit the country and human society, and realize personal life value.
Therefore, studying public relations helps learners to improve their professional knowledge, quality and skill structure, expand their employment scope, improve their employment competitiveness and enhance their career development potential.
9. What courses are there for self-study public relations?
Courses:
I. Professional Code: A050303 Professional Name: Public Relations (Specialist)
Type number, course code, course name, credit type examination method
00 1 3706 ideological and moral cultivation and legal basis 2 required written examination
002 3707 *** Thought, * * Theory and "* * *" Important Thought Introduction 4 must be written.
003 4729 College Chinese 4 Required Written Test
004 00 12 English (1) 7 mandatory written test
005 0058 Marketing 5 Compulsory Written Test
006 0 107 modern management 6 compulsory written test
007 0643 Public Relations Psychology 4 Required Written Test
008 0647 Public Relations Language 4 must be written.
009 0646 public * * * relationship writing 4 must take the written test.
0 10 0644 public relations etiquette 4 required written test
0 1 1 0645 public * * * relationship planning 6 required written test
0 12 0 182 public * * * relationship 4 must take a written test.
0 13 00 18 computer application foundation 2 required written test
00 19 computer application foundation (practice) 2 compulsory training assessment
0 14 0853 advertising (2) 4 mandatory written test
0 15 0642 introduction to communication 6 mandatory written test
10 1 0638 corporate image and planning 6 elective written test
102 0034 Introduction to Sociology 6 Selected written test
Graduation requirements: no less than 15 courses and no less than 68 credits.
Curriculum: compulsory course 15 course 68 credits; Two elective courses 12 credits.
It's simple.
10. What are the examination subjects of "Public-Private Relations"?
Self-taught public undergraduate examination subjects:
Theory and method of innovative thinking, public policy, interpersonal relationship, leadership science, human resource management (I), eloquence of public relations, corporate culture, overview of modern media, modern negotiation, international public relations, overview of China culture, public relations cases, organizational behavior, and advertising operation strategies.