1, determine the purpose.
Each website and the enterprises/individuals behind it belong to different industries, and the potential customer groups targeted are naturally different; The amount of financial resources and energy invested by each enterprise/individual in e-commerce leads to different frequency of content construction; At the same time, the industry status of the website when it goes online also needs to be taken into account, whether it is the red sea or the blue ocean, whether it is a leader or a chaser. These factors have an important influence on the formulation and post-optimization of SEO strategy.
In the specific steps of SEO-to determine the purpose of this step, we must be clear about at least three directions:
Marketing goal: to enhance popularity or to rely on the website for sales?
Audience target: post-70s or post-80s? White-collar workers or students? Gao Fushuai or the fart people diaosi?
Website goal: increase website traffic or increase conversion rate?
Only by clarifying these goals can the formulation and adjustment of SEO strategies be targeted. So as to quickly achieve the purpose of attracting the target population to visit.
2. Data analysis
The analysis data of this step, in the SEO industry, we specifically refer to the analysis of target keywords and the search of long tail keywords. We won't say much about the importance of setting target keywords. For specific operation methods and details, please refer to our previous article "Keyword Selection for Quickly Improving Website Ranking".
Here we should combine the goals established in the previous step to determine the target keywords. Then subdivide the long-tail keywords from the target keywords, record them and compile a "vocabulary" as the material for future content construction. This step SEO is very important.
Don't choose competitive keywords for new websites, which is not good for quickly improving the weight of websites. The correct way is to choose the keywords in the middle of the industry and 2-3 keywords with less competitiveness as the beginning of the new website. This can improve the trust of the website in a short time, enhance the confidence of SEO practitioners, and lay a good foundation for the next step of adjusting keywords.
Step 3 find a way
SEO planning can be complicated or simple. In other words, you can make plans for the next six months or just for next week. After the plan is made, it will be realized by the cooperation of the team. Generally speaking, teams are more suitable for complex and long plans, and individuals recommend simple and short plans.
Whether it is complex or simple, in the specific steps of SEO-planning, we need to include the following contents:
Determine the time and goal of keyword optimization (3 months home page? Six months ago, private)
Determine the website program and server situation (CMS or blog? Speed or archiving, etc. )
Determine URL standardization scheme and content structure level (column classification, URL standard establishment, etc. )
Determine the trend of content style (picture or text? What is the proportion of original collections? Life or major, etc. )
Determine the content update frequency (daily update frequency, daily update time, etc.). )
Determine the social plan (do you need the support of social networking sites? Which ones to drive? How to update, etc. )
Determine the external chain construction plan (what resources are in hand, whether external resources are needed, etc.) )
When making a plan, we should do what we can. It is not impossible for a person to optimize the website and ensure that ten articles are updated every day, but his body will be very tired. It is no problem to update tens of thousands of contents every day by using the program, but it has no significance to improve the weight and trust of our website, and it will be punished by search engines. Therefore, it is much more realistic to make a feasible plan than to make a seemingly perfect one.
4. Implementation plan
Carry out daily execution according to the plans and schemes made before. This step most tests the patience of the webmaster or administrator. Because if the new station is in a more competitive field (such as SEO field), the ranking will rise slowly and fluctuate from time to time. Leading webmasters to doubt their SEO plans, thus finding another way and even starting to cheat.
In fact, it takes a process for search engines to know websites. Even in the field of low competition, when the collection and ranking of a new website are very good, search engines are still learning about the website. The length of this process depends on the relevance of the website content, and then the search engine will label the website with several labels, such as "authority", "trust" and "originality", or "garbage source", "collection" and "slow update".
In the process of implementing the plan in the specific steps of SEO, if the website ranking fluctuates, calm down and find out the reasons. Don't make a fuss on the website, it's equivalent to turning yourself in like a police uncle. ...
5. Adjustment and optimization
SEO industry veterans all know that "SEO is uncontrollable", and Guo Ping also said "Do scientific SEO, not quiz SEO". The former, we understand the changes of the industry, the influx of competitors, the optimization of algorithms and so on. This is beyond the control of our SEO practitioners; The latter shows that SEO does not rely on imagination to guess what went wrong and where it needs further optimization, but needs a scientific basis.
Combine the two and control some uncontrollable factors with scientific basis (logs and statistical data), which is what we need to do here in the specific steps of SEO adjustment and optimization.
Do you know the SEO situation of competitors?
Do you know the website users' visits?
Have you analyzed the historical data?
Have you judged the crawling frequency and direction of spiders?
Have you noticed the influence of some garbage sources on the construction of external links of websites?
Have you compared the established goals with the actual situation?
These are the things we do every day. Every weekend, at the end of each month, put down what you are doing and carefully sort out and analyze all kinds of data on the website. Find out the shortcomings with competitors and strengthen them in the next stage of optimization work; Or launch an offensive against the next higher goal when it has reached the standard. This is what we should do in the specific steps of SEO-adjustment and optimization.
We know that many SEO will not agree when they see this. Sending external links can improve the ranking as quickly as collecting or pseudo original, and it is faster than this slow way. Not to mention the black hat technology.
What we want to say is, black hat or popular collection. Please seriously consider the time when these technologies exist; Please also seriously think about whether the black hat masters will put their skills online and then be valued by search engines, thus ruining their jobs; Please think again, if those softwares are really so effective, why don't these software companies make them themselves, but sell them through advertisements?
SEO is like life. What have you learned and improved in this process? Are you willing to be an SEO specialist all the time? Or did you pass the social super search engine, exposing yourself, ranking up, and others discovering your talent?