The network celebrity incubation plan is a promotion and marketing plan, which aims to provide training, planning and marketing support for potential individuals or groups, and help them build their own brand image and become influential social media network celebrities.

Network celebrity incubation plan is usually compiled by operators or contracted by specialized agencies. In the early stage of the plan, the operator will screen out potential online celebrity materials according to the social media activity, content quality and topic popularity of the candidates. After that, the operator will formulate personalized training plans for these candidates to improve their creativity, shooting skills, online celebrity packaging and other capabilities.

The ultimate goal of the network celebrity incubation program is to make candidates become real social media network celebrities with sufficient influence and appeal. Therefore, in the process of training and planning, operators will communicate and cooperate with social media platforms, advertisers and other related parties to ensure that these online celebrity works can get more exposure and promotion, thus winning more users and business opportunities for them.