For any enterprise, it should be brave enough to assume social responsibility. As the "leader" in the direct selling industry, Amway China has not only provided high-quality Amway products for the public for many years, but also constantly practiced the style of a large enterprise that dares to take social responsibility. Looking through the "honor list" of Amway China, we will find that Amway China has won many awards such as "China's Most Influential Multinational Enterprise", "Most Responsible Enterprise" and "Outstanding Award for Performing Corporate Social Responsibility".

The direct selling industry needs to fulfill its responsibilities. "Because the direct selling industry pays attention to word-of-mouth communication and fulfills its social responsibilities, it should also pay more attention to standardized operation, product quality and personnel management and give back to the society." Talking about the differences between direct selling enterprises and traditional enterprises in building a corporate social responsibility system, Amway China Yu Fang said, "When the social responsibility practice of the direct selling industry reaches a certain height, the image building of the direct selling industry will be better and better, and the development space will be bigger and bigger." It is precisely because of the leaders' high awareness that more and more Amway products will enter the public's field of vision.

Yu Fang of Amway China said that Amway China has always taken "* * * to enjoy a better life and * * * to create an excellent future" as its long-term corporate social responsibility concept, and made continuous efforts to create a colorful and beautiful life together with all stakeholders from six aspects: creating excellent governance, providing excellent Amway products, cultivating excellent employees, achieving excellent partners, building an excellent community and advocating an excellent environment.

The pursuit of public welfare is endless. 20 19 In May, Amway China established the Amway China Public Welfare Foundation, and donated100000 yuan to set up the China Volunteer Fund in February last year. Yu Fang said: "In the concept of Amway China, there is no end to the pursuit of the ideal of public welfare. We have been working hard to make public welfare undertakings more professional, more sustainable and more enthusiastic. This is also the original intention of our establishment of Amway China Public Welfare Foundation. "

It is understood that since its birth more than 50 years ago, Amway China has taken giving back and benefiting the society as its mission. Since entering China for more than ten years, Amway China has carried out more than 7,000 public welfare activities in the fields of children, environmental protection and voluntary service, and has formed a number of public welfare brand projects, such as Sunshine Plan, teaching in prestigious schools and environmental protection carnival. It also won the China Charity Award, the most responsible enterprise, the China Excellent Corporate Citizenship Award and other important awards, which attracted the attention and affirmation from all walks of life.

Amway China shoulders the responsibility not only to consumers, but also to the whole society. Adhering to the corporate tradition of "taking from the society and returning to the society", Amway China has been actively participating in public welfare undertakings and practicing its social responsibilities while developing steadily. The spirit of commitment makes Amway's reputation in the market better and better. Based on this, Amway's products have been trusted and recognized by more people. I believe that in the future, Amway China will continue to uphold its original intention and demonstrate its corporate style.