First, on-site preheating
Content prompt:
1. Customers sign in, distribute information packages and give small gifts.
2. Play cheerful and relaxed music, and choose promotional videos of representative companies and products.
Suggestion:
1. Tickets can be set by quantity or by region.
2. Set up a ticket replacement area and a rest waiting room.
3. The information kit contains related companies, product introductions, lotteries and small gifts.
Second, before the opening ceremony
Content prompt:
Play videos related to the company's image and cultural concept.
Suggestion:
1. Play the company profile video for 3-5 minutes.
2. Play the video related to the product or service for 7-9 minutes.
Third, program performance.
Content prompt:
Program performance can be used selectively in conference marketing, but most companies don't use it. If many people attend the meeting and sign in one after another, I think we can perform some programs to enliven the atmosphere.
Suggestion:
Company employees can perform morning super? Grateful heart, express gratitude to customers. You can also do some small sports to let participants know the people around you, which is a good choice to mobilize the atmosphere.
Fourth, the official start.
Content prompt:
The host came to the stage to introduce the theme, process and leaders present.
Suggestion:
1, the host should have the ability to arouse the passion of the audience, otherwise it will be embarrassing.
2. Set up leading seats, expert seats, special guest seats and other prominent seats.
Verb (abbreviation of verb) leader's speech
Content prompt:
Welcome speech by company leaders. Usually, company leaders will say some words of thanks and some words of blessing.
Suggestion:
1. Etiquette personnel should guide leaders to the stage and have the habit of shaking hands at the same time.
Playing music on the stage gives people a special and grand feeling.
Sixth, the lottery link
Content prompt:
The lottery session is used in different product briefing sessions in different ways, so you can arrange it to be interspersed in a certain session. The prizes provided by major companies must be exquisite. Don't give fake and inferior products to customers. Since the popularity of iphone, many companies' awards are direct iphone, ipad and so on. , and set rewards appropriately according to the company's situation.
Suggestion:
1. You need to collect the business cards of the participating customers when drawing.
2. Ask participants to extract it, which is more effective.
3. In addition to physical objects, cash rewards can also be provided. There is a company that makes hard disks. Every question, as long as the answer is correct, 200 yuan cash is very attractive.
Seven, professional speech
Content prompt:
The main purpose of the speech is to sell products and collect money. There are many people who can talk now, and few people receive money after speaking.
Suggestion:
1. Please give a speech by a lecturer with high turnover rate. There are many on the market now.
2. Play background music. Don't be afraid that the concert will affect the participants and distract them. Music alone can make them more focused.
Eight, clinch a deal
Content prompt:
As mentioned earlier, the purpose of the speech is to make a deal. If they are professional training companies and trained lecturers, they will put forward many schemes for reference.
Suggestion:
1, exciting music should be played in the closing session.
2. shout out after the transaction to infect people around you.
3. with happiness? Pain? Happiness, as well as time-limited, limited and price-limited strategies.
IX. Gifts for customers
Content prompt:
No matter whether the customer has bought it or not, he should express his gratitude, giving the customer a feeling of not wasting today's time and giving the customer a better sense of gain. It would be better if the customer felt that it was worth the money.
Suggestion:
1, after the transaction, the etiquette personnel can add extra small gifts, and a hug may be more comfortable.
2. Etiquette personnel should undergo strict training, and many non-professionals often offend customers.
X. Summary and after-sales service
After a series of tossing, it was finally completed, and the next step was to summarize the experience and lessons of conference marketing. Keep the good aspects and improve the insufficient aspects.