The hard internship life is over. Looking back on the internship experience during this period, we have gained not only years, but also growth. How can the most critical internship summary fall at this time! Many people have a headache how to write a wonderful internship summary. The following is a summary of the e-commerce internship I collected for you, hoping to help you.
Summary of e-commerce practice 1 This week's practice has given me a new understanding of the content and operation of e-commerce. Although it contains a lot of hardships, I have gained a lot of knowledge that I can't learn theoretically.
A week's training made me understand the essence of e-commerce. E-commerce refers to the use of computer technology, network technology and remote communication technology to realize the electronization, digitalization and networking of the whole business (buying and selling) process. People no longer face to face, look at the real thing and trade by paper documents (including cash). But through the network, through the online dazzling commodity information, perfect logistics distribution system and convenient and safe fund settlement system for trading (buying and selling).
We can learn about e-commerce from the following aspects:
First, the quantity and grade of consumer goods, on the one hand, means an unprecedented improvement in the quality of life, on the other hand, means a historic change in the consumer market mechanism. Therefore, although consumers have simple functions, they are the driving force to promote the whole simulated environment market action.
Second, the mall is one of the indispensable roles in e-commerce. On the one hand, as a seller, it provides various goods for individual consumers online shopping. On the other hand, shopping malls can also be used as buyers to conduct business activities with other shopping malls or manufacturers. In e-commerce, with the development of information technology, the production and sales models of production enterprises will constantly change. E-commerce usually exchanges data in EDI message format. The vast majority of e-commerce is completely designed according to the actual physical business processes.
Three, the bank refers to the network or other means to achieve the service system of the bank to serve customers. It shortens the distance between customers and banks, and online banking makes customers no longer limited by the geographical environment and service time of banks.
4. Network marketing is based on the Internet, which integrates communication technology, information technology and computer technology, and spans time and space, enabling enterprises to directly face the uninterrupted global market.
E-commerce logistics is accompanied by the development of e-commerce, which has changed the traditional logistics model.
We also analyzed some well-known websites and compared and summarized the websites with different e-commerce transaction modes. The differences between traditional commerce and e-commerce and the advantages of e-commerce are compared in depth.
In the actual training process, there are many excellent and serious people, and I can take this opportunity to learn from them and see the efforts made by others for the goal. The fierceness and excitement among my classmates deeply shocked me. In the process of training, each student can be said to have encountered setbacks. Especially when I see the topic at a loss, the pressure and confused thoughts that follow often make me very upset, and because of this, I have a clearer understanding of my ability.
Through this internship, I have a deeper understanding of the characteristics and application fields of e-commerce, and I have learned and realized the core ideas of e-commerce. Learn to improve in the process of personally practicing e-commerce. In this simulation, through the six roles of manufacturers, shopping malls, logistics enterprises, foreign trade companies, banks and consumers, I learned the main transaction processes and core concepts of e-commerce. Having participated in different roles and functions has made me more aware of the importance of mastering practical application skills. In the modern information age, all kinds of transactions are realized through the network, so it is more and more important to master this knowledge. This is a very good opportunity for us to have a deeper understanding of e-commerce and feel its superiority.
E-commerce internship summary 2 From February 23rd, another student in this class and I entered the same company for internship. The internship unit is a self-employed e-commerce foreign trade company. Different from other students' internships, they went to work in an enterprise, while we went to work in another school. Because the company works in a foreign trade school and the environment is not bad, the place where we work is still full of the atmosphere of campus student days.
We contacted this internship before the Spring Festival, so after a long period of brewing, repeated interviews were finally finalized. It is really because of the hard-won work that we cherish this opportunity and use this platform to express ourselves and test our abilities in all aspects.
We are an e-commerce company, belonging to the e-commerce and Internet industries, which is very compatible with our major. Our main international business can be said to be a very professional internship. My job is English product editor. My main work contents are e-commerce platform, Alibaba operation, order processing, product editing and description, and so on. This position requires flexibility in handling daily work, which is quite challenging. I am willing to try challenging work myself, and the working atmosphere here is very good, because its team is led by the younger generation, and most of its colleagues are about our age. A young team believes that this potential development is infinite. Because young and invincible.
E-commerce is the general trend of development. We are the first e-commerce graduates, so we have already faced a great test, because the general trend is not necessarily your own development direction, so we should be particularly careful when choosing and deciding this matter. In those days when we first entered the company, we should try our best to adapt to the changes in environment and roles from school to the company. Although I still work in the campus environment, the company is a company after all, and we must abide by the regulations, so we must change our mentality and gradually integrate into the company as a social person and an employee. Fortunately, our colleagues in the company warmly welcomed us to join the team.
We were all assigned to two old colleagues. First of all, we follow the research slowly. It's super good to take my colleagues, patiently teach me this and that, and also take me to meet my colleagues in other departments, so all departments know about our two interns.
The next day, we officially entered the work. Learn platform operation, understand the skills and knowledge needed for the position of product editor, and understand what we need to do for this position. In order to let us know the company faster, the company not only appointed a tutor to teach us, but also arranged for us to participate in the induction training and talk about the corresponding work, so that we can get into the state faster. There are not many people in the company, and everyone has more things to do. We need to clear our minds and master the right methods as soon as possible in order to do things well.
Summary of E-commerce Practice 3 b2b E-commerce refers to business activities between enterprises through the Internet or private networks. Enterprises here usually include manufacturing, circulation (commerce) and service enterprises, so b2b e-commerce can be divided into two types, namely, e-commerce between specific enterprises and e-commerce between non-specific enterprises. E-commerce between specific enterprises refers to enterprises that have been trading in the past or will continue trading after some transactions, and use information networks to design, develop markets and manage inventories for the same economic benefits.
The business activities carried out by traditional enterprises through modern computer network means in the supply and marketing chain belong to this category. E-commerce between non-specific enterprises refers to finding the best partner for each transaction in an open network and conducting all transactions with partners. Its biggest feature is that both parties to the transaction do not take permanent and continuous transactions as the premise.
Compared with traditional business activities, b2b e-commerce has the following five competitive advantages:
(1) Make the information exchange between buyers and sellers cheap and fast. Information exchange is the basis for buyers and sellers to realize transactions. The information exchange of traditional business activities is carried out by telephone, telegram or fax, which is different from the Internet information (including images; Voice, text information) transmission is different.
(2) Reduce the transaction cost between enterprises. First of all, for sellers, e-commerce can reduce the promotion cost of enterprises. That is, release enterprise-related information (such as enterprise product price list, new product introduction, business information, etc.). ) and promoting corporate image through the internet can be more economical and effective than traditional TV and newspaper advertisements. Because providing multimedia information such as photos and product files of enterprises on the Internet is sometimes better than thousands of words in traditional media. According to idc survey, advertising on the Internet can increase sales by 10 times, while the cost is only110 of traditional advertising. Secondly, for buyers, e-commerce can reduce procurement costs. The traditional procurement of raw materials is a complicated process. Using the Internet, enterprises can strengthen cooperation with major suppliers, organically combine raw material procurement and product manufacturing processes, and form an integrated information transmission and processing system. According to the report of General Electric Company, they can save 30% purchasing cost by using e-commerce purchasing system, including 20% labor cost and 10% material cost. In addition, with the help of the Internet, enterprises can also seek the best suppliers in the global market, not just a few original businesses.
(3) Reduce enterprise inventory. In order to cope with the unpredictable market demand, enterprises usually need to keep a certain inventory. The high inventory policy of enterprises will increase the occupation cost, which may not guarantee that products or materials are marketable commodities; The enterprise's low inventory policy may hinder the production plan and delay the delivery. Therefore, seeking the optimal inventory control is one of the goals of enterprise management. E-commerce based on information technology can change the problem of inaccurate and untimely information in enterprise decision-making through the Internet. Market demand information can be transmitted to enterprises for decision-making and production, and demand information can be transmitted to suppliers in time to get supplementary supply in time, thus realizing zero inventory management.
(4) shorten the production cycle of enterprises. The production of a product is the result of the cooperation of many enterprises, so the design, development, production and marketing of the product are most likely to involve many related enterprises. Through e-commerce, the phenomenon of unnecessary waiting caused by closed information in the past can be changed.
(5)24 hours/day uninterrupted operation, increasing business opportunities. Traditional transactions are limited by time and space, while Internet-based e-commerce operates 24 hours a day, 7 days a week, and online business can reach the market range that traditional marketers and advertising promotions cannot reach.
Summary of the probation work of the promotion specialist of e-commerce online shop: Time flies, the sun flies, and I walked out of the ivory tower in a blink of an eye. It has been two months since I came to work in this big family of Intel Software Company, and my life has started a new course. As soon as I graduated from school, I entered the Yingteng Software Company, a first-class high-tech company with fine tradition and prosperity, and took a Taobao operation position opposite to my major. I feel very lucky and proud in my heart. In the past two months, I joined the department operation team and basically completed all the duties in my post. The following is a summary of my work and feelings in these two months.
I. Main Work Situation
1. Understand the general situation of the company and products, and the overall operation situation and mode of Taobao Store; I started working in the company from 1 65438+1October1,because I just graduated from school and just came to work in the company, so the first step to come to the company was to understand the company, its products and market environment under the guidance of colleagues in the department. I wrote an analysis report of the company's two Taobao stores two weeks before I went to work, during which I had a deeper understanding of the company's products and the overall operation of Taobao stores. I have a more comprehensive and systematic understanding of the general situation of store management, and put forward my own suggestions for modification of the existing deficiencies.
2. At the end of June, I started to undertake the corresponding tasks of the post at 5438+065438+ 10. Under the arrangement of team leader Lu, I began to be responsible for the optimization of baby titles in Taobao C store and flagship store, and made the transformation data table of the daily source and flow of the two stores and the through train of the flagship store. Because I am an intern who just graduated from school, I am not very skilled in the corresponding seo optimization technology, so I also study and practice at work, and I have a little speed in the process of title optimization.
From early June to February, 3.5438, he began to be responsible for the optimization of the flagship store through train. Because this is my first contact with the promotion operation of through train before I came here, I am not very skilled in the operation. Under the active guidance of my colleagues in the department, I started to contact baby keyword optimization on June 5438+065438+ 10. Through train optimization is similar to title optimization. So it's faster to start with the through train. At first, it was mainly to add promotional keywords to the baby, and then adjust the keyword price accordingly. Adjust the price of keywords according to the job requirements of the person in charge Lu and the ranking requirements of primary and secondary keywords.
4.65438+The main task in late June of February is to optimize the promotion of through train, because the through train has been basically adjusted in early June of June of 65438+February, such as adding keywords and setting the bidding and ranking of keywords, so the main thing to do now is to improve the quality score of keywords and reduce the average unit price per click. In order to achieve the expected goal, I discussed with the team leader and made great adjustments to the through train promotion plan of the flagship store. I started to re-plan and adjust the through train promotion plan on 18. So far, the expected effect has been basically achieved, with the number of clicks tripled and the unit price per click decreased. In the following time, the promotion of Taobao C Store through train was restarted, and the promotion plan was adjusted and optimized.
Second, the problems existing in the work
1, because I just came out from school and started to work, although I have some basic skills in operating online stores during my school days, I always encounter some problems in the implementation of some tasks in the company's operation, and I also learn and practice while working, so some work takes a long time and the progress is slow, which is the main shortcoming of my work.
2. At work, due to personal or environmental reasons, apart from the main work arrangements, there is less communication time, so the lack of communication with the team sometimes affects the implementation of the work. We will pay attention to this issue in the future and increase mutual exchanges.
Third, personal feelings.
It's been two months since the first day of employment, and I'm quite satisfied with my present post. Although I had some experience in the operation and promotion of Taobao before I entered the company, the product category of the company was quite different from what I had done before, so after I came here, I was constantly enriching my knowledge, re-recognizing the industry category and starting to contact the operation of the through train. In these two months, the operation level has been improved to some extent, and the promotion of through train has also grown from scratch, becoming more and more skilled and further improving its ability.
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